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How we work - Our process

Design Factory tailors the approach to each new project to the client’s specific needs, enabling us to create unique design solutions specific to your requirements every time. However, the broad scope of our approach can be described in the following four stages:

1. Establishing the Design Direction

When starting each new project, we would

urge the importance of meeting with all parties

involved to further discuss the brief. This helps

crystallise the principal aims and objectives of

each project and establishes the core values

for the design stage going forward. A summary

report of information gathered from this process

forms the basis of the design phase.

2. Design Concepts

With the parameters of each project agreed, the

initial design concepts would be produced. The

initial design proposals would show treatment of

typography, photography, illustration (if relevant),

colour and, for printed literature, typical layout

design.

3. Design Development & Implementation

After presentation of the initial design concepts,

comments and suggested amendments would

be analysed and incorporated, the chosen

concepts developed and the preferred options

applied to the list of materials specified.

4. Production/ Artwork

This stage includes preparation of final artwork,

the supply of final proofs for approval, colour

specifications, supervision of film separations

and cromalin proofs. Final artwork will be

supplied on disc and in the required electronic

file formats for Mac and PC. All print items can

be quality checked on press and our production

team will liaise with printer on timelines and

delivery if you require us to manage that aspect

of the job.

Great design is rarely the work of one person,

more often it is a result of open collaboration

between the client company and the design

team. Typically, we will be in very regular

contact with you and encourage communication

directly between client representatives and

the designers actually doing the work. We feel

this makes us unique and helps engender a

closer working relationship as well as ensuring

the specific objectives of each project are met

precisely.

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Our experience

Design Factory has over 25 years experience in all areas of brand identity and visual communication. However, we particularly specialise in branding and communications design and in design for the built environment.

Design Factory is an award winning branding and

design communications company. Established

in Dublin since 1983, we are based in custom

designed studios on Capel Street. Our staff

profile comprises 80% designers including;

the two Directors, Conor Clarke and Stephen

Kavanagh, who both design every day and act

as Creative Directors; a dedicated print and

production manager; marketing communications

and other administrative staff.

Complementing our head office we have satellite

offices in Belfast - headed up by Creative

Director Alan Diver; New York - headed up by

renowned brand strategist Larry McNaughton,

and an associate office - Design Factory

Copenhagen, which principally deals with

packaging design.

Design Ethos

We believe that good design is key to the

creation and survival of any successful brand. We

live in a highly competitive sensory environment,

with visual and verbal messages bombarding

our attentions every day. Design Factory’s

unparalleled experience of working with

businesses from all facets of industry, combined

with our skills in effective strategic design, put

us in the unique position of being able to provide

the full range of materials you require, allowing

you to concentrate your efforts in other areas.

All our work is guided by the principal of ‘Logic

and Magic’. Without a logical and defined base

which identifies the core aims and values of the

client company, no amount of attractive design

can properly or fully address the brand needs.

Likewise, a wholly logical approach without

a ‘magical’ design ending will never serve

to inspire in the way a well branded piece of

communications material should.

Clients

Our branding and communications design clients

include some of the country’s best known

organisations and state bodies including; IT Sligo,

Waterford Institute of Technology, The Road

Safety Authority, Mater Private Healthcare, Fresh

- the good food market, the Royal College of

Surgeons, The National Gallery, 3V the safe way

to shop online and the Royal College of Surgeons

amongst many others.

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Our team structure

We believe that the importance of having a dedicated Project Manager who will be your principal point of contact throughout the contract is paramount.

(Creative) Director

Stephen Kavanagh,

is an honours

graduate of NCAD,

Dublin, and a

founding director of

Design Factory. He has served as a committee

member of the GDBA (Graphic Design Business

Association). In 1995 and again in 1996 Stephen

received the prestigious Donside Papers (UK)

Award for the Best Overall Entry from Ireland

for his ESB Annual Reports. He is currently

an external assessor to the Dublin Institute of

Technology. His work has been published in

respected international design journals such as

‘Graphis’ and ‘Novum Gebrauchsgrafik’.

(Creative) Director

Conor Clarke,

is an honours

graduate of NCAD,

Dublin. He worked

at BRS Design

Partnership in Amsterdam before founding

Design Factory in 1983 with Stephen Kavanagh.

He has served as a committee member of the

SDI (Society of Designers in Ireland) and ICAD

(Institute of Creative Advertising and Design). He

has been a regular award winner at ICAD with

his work featured in international publications

such as ‘Who’s Who in Graphic Design’, ‘Graphis’,

‘Novum Gebrauchsgrafik’ and the ‘New York Art

Directors Club Annual’. He has written a book on

the relationship between Ireland and Holland in

graphic design for the Dutch publisher BIS. Conor

has been closely involved at a Creative Director

level with most of the Annual Report projects we

have produced over the last twenty-five years.

Marketing and

Brand Strategy

William Hart,

is an honours

graduate from the

University of Kent

(UK) where he studied Politics and International

Relations. Before joining Design Factory in 2003,

he worked in a number of marketing roles, both

in the UK and Ireland, planning and overseeing

the implementation of marketing strategy and

developing new business opportunities. William

has worked on all Design Factory’s branding

projects for the past 5 years, helping identify

strategy and planning for the design stages.

These projects have included; The Road Safety

Authority, Mater Private Hospital and Blackpool in

Cork amongst others.

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Our commitment to design

We believe that good design is key to the creation and survival of any successful brand. We live in a highly competitive sensory environment, with visual and verbal messages bombarding our attentions every day.

Design Factory’s unparalleled experience of

working with businesses from all facets of

industry, combined with our skills in effective

strategic design, put us in the unique position of

being able to provide the full range of materials

you require, allowing you to concentrate your

efforts in other areas.

All our work is guided by the principal of ‘Logic

and Magic’. Without a logical and defined base

which identifies the core aims and values of the

client company, no amount of attractive design

can properly or fully address the brand needs.

Likewise, a wholly logical approach without

a ‘magical’ design ending will never serve

to inspire in the way a well branded piece of

communications material should.

Design Factory is an award winning branding and

design communications company. Established

in Dublin since 1983, we are based in custom

designed studios in Dublin 1. Our staff profile

comprises 80% designers including; the two

Directors, Conor Clarke and Stephen Kavanagh,

who both design every day and act as Creative

Directors; a dedicated print and production

manager; marketing communications and other

administrative staff.

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