From Our Shelves to Yours Books for Holiday Giving

The 2009 GLBA Holiday Catalog Your Key to Happy Holidays • Free catalogs! • Rebates on distribution! • $200 cap on imprinting costs! • New imprinting options! For 2009—New imprinting options!

The back page of this year’s catalog will contain a holiday message. You have three choices: • You may choose to use the one that GLiBA writes, or • You can write your own, or • Use that space in some other creative way such as pro-

viding coupons See the imprint order form for details. Imprinting “finishes” the catalog

For $200, imprinting is a service you can’t afford NOT to use. Putting your name on the catalog changes it from a generic catalog, to YOUR catalog. Your customers will feel special, like you’ve gone the extra mile to reach out to them. And this year you can address them directly with own, personal holiday message and holiday offers.. Here’s how it works:

Printing Plate Cost: $65 This is a one-time charge. You can use the same imprint year after year with no additional plate charge. The only time you incur a new plate charge is if you make a change to the wording or the images. If you elect the new imprinting option this year, there will be a plate charge.

Imprinting Cost: $.05 per catalog There is a minimum quantity of 2,000 for imprinting. At $.05 per catalog, that’s $100. Four thousand catalogs cost $200, and that’s the most you'll pay. Any quantity over 4,000, you’ll still pay just $200.

Look inside for… • Overview of the catalog • Important Dates • Marketing and Merchandising Tips • Copy of the 2008 Catalog

• Catalog Order Form • Imprint Order Form • Rebate Form • Preliminary Title List for 2009

2008 Catalog Cover shown..

Marketing & Merchandising Tips • Mail the catalog to your mailing list. • Insert the catalog in your local newspaper. • Insert the catalog a SECOND time in your local newspaper , once before Thanksgiving, once about the second week of December. • Use the GLiBA merchandising materials (18 x 24 posters and shelf talkers) in creating your displays and to carry the catalog theme throughout your holiday merchandising. • Build window and table displays using the titles featured in the catalog. • Distribute the catalogs at events, both in-store and off-site. • Include a copy of the catalog when you send out mail orders. • Display the catalog throughout your store, including registers, information desk, and at displays. • Bag-stuff catalogs throughout the holiday selling season, bringing customers back for additional shopping. • Send the catalogs to your corporate and institutional customers. • Work with the other merchants in your shopping district to hold a holiday shopping event and offer special deals for cata-log titles on that night only.

The 2009 GLBA Holiday Catalog

The catalog is filled with about 100 great titles in a wide range of categories, including fiction, children’s, cooking, sports, and home improvement. It also includes an interesting selection of regional titles.

As a GLiBA member*, you’re eligible for: • Up to 10,000 catalogs FREE • Additional catalogs at a nominal cost • Imprinting the catalogs, front and back (including your personal message), at a very low cost (no more than $200!) • FREE catalog shipping to your store, newspaper, or mailing service • Full-color merchandising materials (posters and shelf talkers) that use the same graphics as the catalog • Up to $400 rebate on the cost of distributing your catalog by mail or newspaper insertion

Important Dates: • August 28: Order deadline for imprinted catalogs • October 2-4: GLiBA Trade Show, Cleveland, Ohio • November 1: Catalogs guaranteed to be in your store

*Dues must be paid through December 2009 to receive the holiday catalog member benefit

2008 Catalog Cover

Tips for Effective Use of the Catalog

• Plan your holiday marketing campaign early.

• Order enough catalogs the first time. We print only the number ordered, so no late orders or reorders can be filled!

• Imprint the catalog. It’s economical and it really per-sonalizes it. Your customers will be impressed.

• Stock Up! Order at least one of ALL the titles in the catalog. (See Partners Book Distributing’s painless, pen-alty-free offer below.) The overall cost is modest in the big scheme of inventory investment. You’ll avoid lost sales, you’ll discover some gems, and you’ll make your custom-ers and the publishers happy.

• Track Your Sales! Flag catalog titles in your POS system so that you can call up suggested reorders, and run sales and returns reports at the end of the season.

• Use the stock check list to monitor stock levels and make timely reorders.

• Be a reporter to the ABA Indie List/BookScan. Those reports provide essential feedback to publishers about what’s selling in the “independent channel.” Promotional Support

• Preliminary and final stock checklists.

• Marketing & Merchandising Materials, including 18 x 24 posters and shelf talkers

• Downloadable forms and merchandising materials on the GLBA Web site.

• Web site feature: Pdf of the finished catalog on the GLIBA Web site and on Books & Au-thors.com.

• Pdf of the catalog for stores to use on their own Web sites.

• Holiday catalog titles and merchandising materials displayed at the trade show.

• Information 24/7: Information and ideas about the catalog are only a click away at www.gliba.org.

• Wholesaler support: Baker & Taylor, Bookazine, the distributors, Ingram, and Partners are all committed to supporting the catalog by stocking the titles. Check with individual wholesal-ers for any special offers for catalog titles as well.

Partners Makes Ordering Painless and Penalty Free! Partners Book Distributing has agreed to provide January 1 dating and penalty free returns on an order for holiday catalog books that contains at least 1 copy of every title. You can’t lose on this offer, and you have a great deal to gain. Contact Partners at 800-337-3137 for details.

Distribution Rebates GLiBA will pay… • Half the cost for you to insert your catalogs

in your local paper or mail them to your mailing list, subject to the following limits:

• Up to $.04 per copy, maximum $400 per store

In return, stores must provide… • Sales data on catalog titles • Documentation of the insertion or mailing • Photos and comments about the holiday

catalog for use in promotion to publishers. To qualify… • Stores must submit the Holiday Catalog

Rebate Form to GLiBA by January 15, 2010

• Dues must be paid through December, 2009

Orders, Payment, & Rebate Claims

Heartland Productions, Inc. 208 Franklin Street P.O. Box 901 Grand Haven, MI 49417 616-847-4245 616-842-0051 (F)

Contact Us

Heartland Productions, Inc. (a wholly-owned subsidiary of Great Lakes Independent Booksellers Association) 208 Franklin Street P.O. Box 901 Grand Haven, MI 49417 616-847-4245 616-842-0051 (F) jim@gliba.org www.gliba.org

Jim Dana, GLiBA Executive Director Joan Jandernoa, GLiBA Associate Director

Important Dates

• August 28: Last day to order imprinted catalogs • October 2-4: GLiBA Trade Show. We have a seminar, Catalog 101, with tips on marketing the catalog and tracking sales of catalog titles, plus a catalog booth showing finished catalogs, books, and merchandising materials • Week of October 5-9: Merchandising materials shipped to stores • November 1: Catalogs should have ar-rived at your store • December 31: Celebrate the successful season and your huge holiday sales • January 15: Last day to submit your Catalog Rebate Form along with sales data, photos of your window and store displays, and glowing comments about the catalog

Distribution

At least 600,000 copies of From Our Shelves to Yours: Books for Holiday Giving will be distributed during the season. Our hope this year is that ALL of those will be distributed by member stores. If not, GLiBA will insert catalogs in newspapers in select markets in mid-November.

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Front Cover Imprint