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OSCAR SALINAS GRAPHIC DESIGN
Contents
BRANDING CASE STUDIES DEVELOPED IN AUSTRALIA
EPRA Rottnest Island General Store
State Theatre Centre of Western Australia
Breakwater
SELECTED PUBLICATIONS COMMISSIONED IN AUSTRALIA AND MEXICO
CODA Architects Manifesto Brochure & website design
Match The Summer Brochure
Rio Tinto Beyond Rare, The history of the Argyle Pink Diamonds
Editorial Designio Book Cover Design and Editorial Design
SELECTED MARKS
Personal selection of marks, symbols and icons developed in Australia and Mexico.
ASSORTED ILLUSTRATION& DESIGN PIECES.
Personal selection of marks developed in Australia and Mexico.
PLAY
Personal projects Typography, Illustration, Design, Sculpture, Toys…
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OSCAR SALINAS GRAPHIC DESIGNER
Educational Background • Universidad Intercontinental, Mexico City. Bachelor of Graphic Design. 1996-2000• Universidad Intercontinental, Mexico City. Typography Postgraduate studies, 2000-2001
LanguagesEnglish, Spanish
SkillsArt direction, editorial design, brand development, web design, basic HTML, illustration, typeface design, character design. Software: Illustrator, QuarkXpress, InDesign, Photoshop, Dreamweaver, Fireworks
Work History • Dynamo Diseño, Graphic Designer. 2000-2001. Mexico City• Milenio 3 (milenio3.com.mx), Senior Graphic Designer, Art Director 2000-2006. Mexico City• Freelance Graphic Designer. 2007. • Block Branding (blockbranding.com.au), Senior Graphic Designer. 2008 - ongoing. Perth, WA
Selected Awards • Judge’s Selection. Rotman typeface. Letras Latinas Typography Biennial, 2006. São Paulo, Brasil• a! Diseño Award 2006, Gold Award, Annual Report category. ASUR 2005 Annual Report• Silver Award 2006, Overall Annual Report category. International ARC Awards. 2005 Grupo Desc Annual Report.• Silver Award 2006, Overall Annual Report category. International ARC Awards.Grupo Modelo 2005 Annual Report• Bronce Award 2006, Overall Annual Report category, International ARC Awards. asur 2005 Annual Report• Gold Award 2007, Overall Annual Report category, International ARC Awards. ALSEA 2006 Annual Report• League of American Communications Professionals. Overall Excellence (Platinum Award). ALSEA 2006 Annual Report• League of American Communications Professionals. Best Visual Design (Gold Award). ALSEA 2006 Annual Report• League of American Communications Professionals. Top 100 Communications Materials of 2007 (Ranking at #11). ALSEA 2006 Annual Report
Exhibitions • Mexican Typography Showing, Tipografilia 2002 Typography Conference, Mexico City• Latin American Type design exhibit. Letras Latinas Biennial, 2004. Mexico, Argentina, Brasil and Chile, published at Tipográfica magazine, Argentina• Latin American Type design exhibit. Letras Latinas Biennial, 2006. Mexico, Argentina, Brasil and Chile, published at Tipográfica magazine, Argentina• Typographic Posters. Mexico City’s culture exhibition. Zaragoza, Spain, 2007. Curated by Tiypo Magazine
Selected Publications • Tipográfica Magazine No. 60. Argentina, 2004. Posters for Mitla Font and Gruexa typefaces for the 2004 Letras Latinas Biennial• Dos Logos, Ed. Die Gestalten Verlag, Germany, 2004• Dingbats design collaboration for Mexingbat proyect Tiypo Magazine, 2006• Tres Logos, Ed. Die Gestalten Verlag. Germany, 2004 • Cuatro Logos, Ed. Die Gestalten Verlag. Germany, 2008• Marcas & Trademarks MEX, Ed. Gustavo Gili, Spain, 2008
E1: [email protected] E2: [email protected]: 0433 007 419Current location: Melbourne, VICBorn: 14.03.1978, Mexico City, MexicoAustralian Permanent Resident since 2007
Disciplines: Art Direction, Editorial Design, Brand Development, Web Design, Basic Html, Illustration, Typeface Design, Character Design. Software: Adobe Creative Suite, Quarkxpress, Microsoft Office.
BRANDING CASE STUDIES DEVELOPED IN AUSTRALIA
EPRA / Branding Case Study
EPRA is a government authority charged with revitalising Perth’s underutilised urban areas. While EPRA as an organisation was very clear in its intent, their branding lacked focus and systems by which efficiencies could be gained. The new EPRA brand identity reflects the professionalism of the organisation while remaining approachable and fresh.
Rottnest General Store / Branding Case Study
Located off the coast of Perth, Rottnest Island has been for over 70 years, a favourite holiday destination for generations.
A completely new identity was created for the Island's General Store, introducing a look and feel respectful of the history and heritage of this laid-back and informal nature of this very special destination.
TEA / COFFEEFRUITCOOKING NEEDSFISH / HOT PACKS
TEA / COFFEEFRUITCOOKING NEEDSFISH / HOT PACKS
TEA / COFFEEFRUITCOOKING NEEDSFISH / HOT PACKS
Proposed marketing material.
State Theatre Centre of Western Australia / Branding Case Study
Opening its doors in 2010, the State Theatre Centre of Western Australia will be Perth's most important performing arts venue.
The Identity of The Centre was developed working closely with the Department of Culture and the Arts, inspired by the work of West Australian artist Howard Taylor, the venue's elegant architecture and the concept of light.
Simultaneously to the Identity's development, The Centre's marketing materials and a complex directional and marketing signage system was created.
A system has been developed for The Centre's directional and marketing signage, including the venue's back of house areas.
Advertisement templates
The Breakwater / Branding Case Study
The new Breakwater is one of Perth’s premier hospitality venues, overlooking the water in Hillarys Boat Harbour. The Breakwater incorporates a stunning bar that spills out onto the boardwalk, an upstairs cocktail lounge and restaurant, and a beautifully appointed private function suite. The brand architecture and sub-brands had to blend with the venue's architecture and interior design so it wouldn't stand out, but it had to reflect the qualities this high-end bar, restaurant, lounge and functions centre.
Photography: f22
SELECTED PUBLICATIONS COMMISSIONED IN AUSTRALIA & MEXICO
Match / The SummerBrochure for housing development project by Match, a Boutique development company.
Photography: Tungsten
CODA ManifestoDesign and layout for CODA, one of Perth’s most dynamic young architecture studios. This document outlines their approach to architecture.
CODA WebsiteDesign, structure, interface design and art direction for CODA's website, CODA, is one of Perth’s most dynamic young architecture studios.
Flash magic by Sumo
www.coda-studio.com
Rio Tinto, Beyond Rare, The history of the Argyle Pink Diamonds
Editorial design and layout of Beyond Rare, a book that commemorates 25 years of Pink Diamond Tenders, and to documents the history of the mine that has a remaining lifespan of less than ten years. This book accompanies the Tender in a box set.
Editorial Designio
Book and Cover Design for Editorial Designio, a Latin American publisher based in Mexico City that is solely dedicated to the publishing of architecture and design-related books.
Alsea / Annual ReportAlsea is the leading operator of restaurants in Latin America, and operates global brands with proven success such as Domino's Pizza, Starbucks Coffee, Burger King and Chili's Grill & Bar. This document obtained three important awards by the LACP (League of American Communications Professionals):• Overall Excellence (Platinum Award)• Best Visual Design (Gold Award)• Top 100 Communications Materials of 2007 (Ranking at #11)
Urbi Corporate BrochureBrochure for an important Mexican housing development company.
Aeropuertos del SuresteAnnual Reports for Mexico's largest airport operators.
Grupo Modelo / Annual ReportAnnual Report for one of the world's largest producers of beer, with Corona as their flagship product.
Corporación Moctezuma / Annual ReportAnnual Report for an large mexican producer of concrete and cement for the construction industry.
SELECTED MARKS,SYMBOLS AND ICONS
ASSORTED ILLUSTRATIONS & DESIGN PIECES
Character Design and illustration created for a pitch.
My own wedding invitation. One of the most challenging projects I've been involved!
Illustrations for an advertising project for Boomerang Channel Latin America.
Art direction and design for Block Branding's Manga-styled newsletter. Manga illustration by TubeNose
Design and Illustration for poster
Poster depicting a Mexican slang for a collective exhibition in Zaragoza, Spain.
Illustration commissioned by typography magazine Tiypo.
Character design for a gourmet café.Illustration for self-promotional product for Block Branding.
Characters design proposal for pitch.Sadness and optimism after all the bad stuff my country's been through!
Character design proposal.
PLAY
Rotman TypefacePart of the judge's selection at the Second Latin-American Typography Biennial, 2006
Gruexa Typeface
Hand-made Loompen Plush ToysSold at Kong Store and Gallery, Mexico City.
Loompen ornamental characterLimited edition, 90 cm tall, hangable character, sold at Kong Store and Gallery, Mexico City.
THANK YOU FOR LOOKING.