http://. when i walk down eighth avenue, man, i see rhythms, i dont see downtown cab calloway
TRANSCRIPT
http://www.youtube.com/watch?v=FXt3LBFjaf4
http://www.youtube.com/watch?v=FXt3LBFjaf4
“When I walk down Eighth Avenue, man, I see rhythms, I don’t see downtown”
Cab Calloway
What inspires YOU?…
“I never met a color I didn’t like”Dale Chihuly
“I love to walk along the beach and go to the ocean. And glass itself, of course, is so much like water. If you let it go on its own, it almost ends up looking like something that came from the sea” Dale Chihuly
“originality is returning to the origin ”Antoni Gaudi
divine inspiration
inverted tension
JK Rowling
Paul Taylor
“I don't really think about dance except just before rehearsals start. I
put it off. I don't live my life thinking about
dance.”
Olafur Eliasson
Chuck Hoberman
“it’s about relationships, not about things”
common thread
so.. how can YOU truly innovate, break new ground... get new inspiration…
by only looking inward...
…inside the paradigms of your life, within your product category, inside your belief system, within
your comfort zone?
You need to look beyond the obvious
“It’s just good for the soul”
it’s about creating an
experience… environment…object…
that makes people feel differently, and act differently
It’s about solving for a need.. in a way that hasn’t been done before…
liberate yourself to ask questions that will unleash your imagination
the secret sauce
“Good music comes out of people playing together, knowing what they want to do and going
for it. It's really teamwork, one guy supporting the others, and it's all for one purpose… And nobody
conducting, it's all up to you.
It's really jazz …….that's the big secret.”
the secret sauce + innovation
a story
Invigorate a kitchen cabinet brand with
new-to-the-world, functional innovations
Ideal realityinspiration
“I want my cabinets to Last a long time”
“I don’t want to beEmbarrassed”
“I want to know when there’s a leak”
“I want my stored things to stay dry”
“Once it’s damaged, it’s that way forever”
35%
wet environments?
forces of nature
beauty
© 2010
™
When times are tough,
beauty and nuance matter
“Art is a distant early warning system that can always be relied on to tell the old culture what is beginning to happen” Marshall McLuhan
“Business must now study art (and design), for the artist makes models of problems and situations that have not yet emerged in the larger matrix of society…” John Kenneth Galbraith
Imagine…the day after tomorrow
MAKE yourself look for inspiration where you’ve never looked
before
When you innovate, the only risk is not going far enough
MAKE yourself ask questions that others are afraid to ask
What inspires YOU?…
