How do you design for demending is right for yourbrand?

HUAWEI MOON LIGHT

THE NEW PRESENTATION SYSTEMProduct Design

Huawei is a leading telecom solutions provider, owned entirely by its employees through continuous customer- centric innovation.

Huawei commissioned us to develop a new presentation system with superior look and feel in product and user ex-perience. The biggest challenge in this project is not in de-veloping a high quality presentation system but to develop a prototype and more importantly, to insure that produc-tion models should be created with immaculate quality.

The Moon light is to support Huawei’s market in their meetings with large European telecom carriers like Voda- fone, Deutsche Telekom, BT and so forth. Huawei devel- oped a showcase promoting a kind of carrier which can introduce Huawei’s services and products to interested marketing parties.

HUAWEI MOON LIGHT 01

Research and Design by ZHENG XU, while at FROMD, LLC.

How do you design for demending is right for yourbrand?

HUAWEI MOON LIGHT

THE NEW PRESENTATION SYSTEMProduct Design

Based on the scenarios in the first phase of the design, we created four initial design directions- “Classic”, “Box”, “Thin” and “Future”. Some concepts were created that based on the four directions.

“Pro’s”- Flexible in use- Compact outline- All components easy to ac-cess- Compact feature overview

“Con’s”- Thick- Weight needs to be investi-gated- Double hinge - Two parts, wiring

“Pro’s”- Easy to use- Robust- Compact Design- Good heat control- Low development risk

“Con’s”- Screen on the outside- Less protected- Simple ritual- High quality req’d

“Pro’s”- Warm personal presentation, Strong character- Thin- Simple design electronics, low risk, no wiring challenges- Phones are well presented

“Con’s”- Screen on the outside during transport- Very large outline- Weight of the unit would be heavy to support on a torque hinge

“Pro’s”- Spectacular presentation- Compact design- Easy to transport

“Con’s”- Future, needs more time- Light, ambient dependent- Projection surface dependent - Interactivity needs sensors

ThinClassic Fabric Future

HUAWEI MOON LIGHT 02Research and Design by ZHENG XU, while at FROMD, LLC.

How do you design for demending is right for yourbrand?

HUAWEI MOON LIGHT

THE NEW PRESENTATION SYSTEMProduct Design

During the detailing phase, many sketches were created that took into account of the user’s needs and manufactur-ing.

One of the most important parts of this project was me-chanical design. We grouped a team with two designers and two engineers to finish the outside cabinet and the working mechanism. We also worked on the user interface and system design with interactive designers.

HUAWEI MOON LIGHT 03Research and Design by ZHENG XU, while at FROMD, LLC.

How do you design for demending is right for yourbrand?

HUAWEI MOON LIGHT

THE NEW PRESENTATION SYSTEMProduct Design

HUAWEI MOON LIGHT 04Research and Design by ZHENG XU, while at FROMD, LLC.