hubert gatignon - insead · 2016-12-01 · hubert gatignon the claude janssen chaired professor of...
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Hubert GATIGNON
The Claude Janssen Chaired Professor of Business Administration Emeritus and
Emeritus Professor of Marketing, INSEAD
I. Former Positions
II. Education
III. Teaching and Research
Research Areas
Courses
Publications
Research in Progress
Presentations
IV. Other Activities
Professional
Institutional
External
V. Awards, Honors and Grants
VI. Personal Information
VII. Contact Details
I. Former Positions
The Claude Janssen Chaired Professor of Business Administration and
Professor of Marketing (1996-2016)
Professor, INSEAD (1994-2016)
Professor, The Wharton School, University of Pennsylvania (1994-1995)
Associate Professor, The Wharton School, University of
Pennsylvania (July 1988-June 1994)
Assistant Professor, The Wharton School, University of
Pennsylvania (July 1981-June 1988)
Visiting Professor, European Institute for Advanced Studies in Management
and FUCAM, Belgium (September 1988-June 1989)
II. Education
Habilitation à Diriger des Recherches, Université Paul Cézanne-Aix Marseille
III, Institut d’Administration des Entreprises, 2006
Doctor of Philosophy in Management, Graduate School of Management,
University of California, Los Angeles, 1981
Dissertation: "Measuring Advertising Copy Effects: A Bayesian Model", 1981
Master of Business Administration, Graduate School of Management,
University of California, Los Angeles, 1975
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Diplôme d'Etudes Supérieures Commerciales, Administratives et Financières,
ESCAE, Poitiers, France, 1973
Baccalauréat, Série C, Lycée Pierre et Marie Curie, Châteauroux, France, 1969
III. Teaching and Research Areas
My research interests involve
the marketing of innovations (e.g., modeling the factors influencing
the adoption and diffusion of innovations),
marketing strategy (e.g., explaining and econometrically measuring
how the effects of marketing mix variables change over conditions and
over time) and
statistical analysis of management data.
Courses Taught
Undergraduate courses
Advertising Management
Marketing Strategy
Product Policy
Graduate courses
Advertising Management
Marketing Management
Marketing Strategy
Marketing Models (PhD)
Research for Strategic Decisions in Marketing (PhD)
Econometrics (PhD)
Marketing Proseminar (PhD)
Analysis of Marketing Data (PhD)
Multivariate Analysis (PhD)
Marketing Strategy Models (PhD)
Econometric Models in Marketing (PhD)
Publications
Articles in refereed journals
Pekovic, Sanja, Sylvie Roland and Hubert Gatignon (2016), “Customer
Orientation and Organizational Innovation: The Case of Environmental
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Management Practices,” Journal of Business and Industrial Marketing, 31(7),
835-848.
Gatignon, Hubert and Emmanuelle Le Nagard (2016), “Manipulating Consumers
is Not Marketing: A Commentary on Cass R. Sunstein’s ‘Fifty Shades of
Manipulation’,” Journal of Marketing Behavior, 1(3-4), 296-306.
Gatignon, Aline and Hubert Gatignon (2010), “Erin Anderson and the Path
Breaking Work of TCE in New Areas of Business Research,” Journal of
Retailing, 86(3), 232-247.
Gatignon, Hubert (2010), “Commentary on Jacob Goldenberg, Barak Libai and
Eitan Muller’s ‘The Chilling Effects of Network Externalities’,” International
Journal of Research in Marketing, 27(1), 16-17.
Bowman, Douglas and Hubert Gatignon (2009) "Market Response and Marketing
Mix Models: Trends and Research Opportunities",
Foundations and Trends® in Marketing, 4(3), 129-207.
Soberman, David and Hubert Gatignon (2005). “Research Issues at the Boundary
of Competitive Dynamics and Market Evolution,” Marketing Science, 24(1), 165-
174.
Gatignon, Hubert, Michael L. Tushman, Wendy Smith, and Philip Anderson
(2002) “A Structural Approach to Assessing Innovation: Construct Development
of Innovation Locus, Type, and Characteristics,” Management Science, 48(9),
1103-1122 (lead article).
Gatignon, Hubert (2000), "Commentary on Peter Leeflang and Dick Wittink's
"Building Models for Marketing Decisions: Past, Present and Future",
International Journal of Research in Marketing, 17(2-3), 209-214.
Robertson, Thomas and Hubert Gatignon (1998), "Technology Development
Mode: A Transaction Cost Conceptualization," Strategic Management Journal,
19(6), 515-532 (lead article).
Gatignon, Hubert, Thomas S. Robertson and Adam Fein (1997), "Incumbent
Defense Strategies Against Innovative Entry," International Journal of Research
in Marketing, 14(2), 163-176.
Gatignon, Hubert and Jean-Marc Xuereb (1997), "Strategic Orientation of the
Firm and New Product Performance", Journal of Marketing Research, 34(1), 77-
90.
Translated into Portuguese (Orientaçã o estratégica da empresa e
desempenho dos novos productos) and Reprinted in: Comportamento
Organizacional eGestão, 1999, 5(1), 71-103.
Bowman, Douglas and Hubert Gatignon (1996), "Order of Entry as a Moderator
of the Effect of the Marketing Mix on Market Share", Marketing Science, 15(3),
222-242.
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Parker, Philip M. and Hubert Gatignon (1996), "Order of Entry, Trial Diffusion,
and Elasticity Dynamics: An Empirical Case," Marketing Letters, 7(1), 95-109.
Bowman, Douglas and Hubert Gatignon (1995), "Determinants of Competitor
Response Time to a New Product Introduction", Journal of Marketing Research,
32(1), 42-53.
Deshpande, Rohit and Hubert Gatignon (1994), "Competitive Analysis",
Marketing Letters, 5(3), 271-288.
Ramaswamy, Venkatram, Hubert Gatignon and David Reibstein (1994),
"Competitive Marketing Behavior in Industrial Markets", Journal of Marketing,
58(2), 45-55.
Parker, Philip M. and Hubert Gatignon (1994), "Specifying Competitive Effects in
Diffusion Models: An Empirical Analysis", International Journal of Research in
Marketing, 11(1), 17-40.
Gatignon, Hubert and Thomas S. Robertson (1993), "The Impact of Risk and
Competition on Choice of Innovations", Marketing Letters, 4(3), 191-204 (lead
article).
Robertson, Thomas S. and Hubert Gatignon (1991), "How Innovators Thwart
New Entrants into their Markets", Planning Review, 19(5), 4-11 (lead article).
Gatignon, Hubert, Barton A. Weitz, and Pradeep Bansal (1990), "Brand
Introduction Strategies and Competitive Environments", Journal of Marketing
Research, 27(4), 390-401. This article was among the five finalists for the 1995
William F. O'Dell Award for the most significant contribution appearing in
volume XXVII.
Gatignon, Hubert, Jehoshua Eliashberg, and Thomas S. Robertson (1989),
"Modeling Multinational Diffusion Patterns: An Efficient Methodology",
Marketing Science, 8(3), 231-247.
Robertson, Thomas S., Scott Ward, Hubert Gatignon and Donna Klees (1989),
"Advertising and Children: A Cross-Cultural Study", Communication Research,
16(4), 459-486.
Gatignon, Hubert, Erin Anderson, and Kristiaan Helsen (1989), "Competitive
Reactions to Market Entry: Explaining Interfirm Differences", Journal of
Marketing Research, 26(1), 44-55.
Gatignon, Hubert and Thomas S. Robertson (1989), "Technology Diffusion: An
Empirical Test of Competitive Effects", Journal of Marketing, 53(1), 35-49.
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Gatignon, Hubert and Erin Anderson (1988), "The Multinational Corporation's
Degree of Control Over Foreign Subsidiaries: An Empirical Test of a Transaction
Cost Explanation", Journal of Law, Economics, and Organization, 4(2), 89-120.
Chatterjee, Rabikar, Jehoshua Eliashberg, Hubert Gatignon, and Leonard Lodish
(1988), "A Practical Bayesian Approach to Selection of Optimal Marketing
Testing Strategies", Journal of Marketing Research, 25(4), 363-375.
Gatignon, Hubert (1987), "Strategic Studies in MARKSTRAT", Journal of
Business Research, 15(6), 469-480 (lead article).
Gatignon, Hubert and Dominique M. Hanssens (1987), "Modeling Marketing
Interaction with Application to Salesforce Effectiveness", Journal of Marketing
Research, 24(3), 247-257 (lead article). This article was among the five finalists
for the 1992 William F. O'Dell Award for the most significant contribution
appearing in volume XXIV.
Anderson, Erin and Hubert Gatignon (1986), "Modes of Foreign Entry: A
Transaction Cost Analysis and Propositions", Journal of International Business
Studies, 17(3), 1-26 (lead article).
Translated and Reprinted in Paul W. Beamish and Xiaoyue Chen, eds., An
Anthology from Journal of International Business Studies, (Chinese
Translation), Beijing, China: China Machine Press/ Huazhang Graphics
Company.
Gatignon, Hubert and David J. Reibstein (1986), "Pooling Logit Models", Journal
of Marketing Research, 23(3), 281-285.
Robertson, Thomas S. and Hubert Gatignon (1986), "Competitive Effects on
Technology Diffusion", Journal of Marketing, 50(3), 1-12 (lead article). This
article won the Harold H. Maynard Award for the Journal of Marketing article that
has made the most significant contribution to marketing theory and/or marketing
thought in 1986.
Reprinted in Victor Cook, Jean-Claude Larréché and Edward Strong, eds.
(1989), Readings in Marketing Strategy, Redwood City, CA: The Scientific
Press, 157-166.
Gatignon, Hubert and Thomas S. Robertson (1985), "A Propositional Inventory
for New Diffusion Research", Journal of Consumer Research, 11(4), 859-867
(lead article).
Reprinted in Harold H. Kassarjian and Thomas S. Robertson (1991),
Perspectives in Consumer Behavior, fourth edition, Englewood Cliffs, N.J.:
Prentice Hall.
Gatignon, Hubert (1984), "Toward a Methodology for Measuring Advertising
Copy Effects", Marketing Science, 3(4), 308-326.
Gatignon, Hubert (1984), "Competition as a Moderator of the Effect of
Advertising on Sales", Journal of Marketing Research, 21(4), 387-398. This
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article was among the five finalists for the 1989 William F. O'Dell Award for the
most significant contribution appearing in volume XXI.
Reibstein, David, and Hubert Gatignon (1984), "Optimal Product Line Pricing:
The Influence of Elasticities and Cross-Elasticities", Journal of Marketing
Research, 21(3), 259-267. This article was among the five finalists for the 1989
William F. O'Dell Award for the most significant contribution appearing in
volume XXI.
Editorials
Gatignon, Hubert, David Gotteland and Christophe Haon (2016), “Editorial pour
le Numéro Spécial sur les Stratégies d’Innovation et Marketing,” Recherche et
Applications en Marketing, forthcoming.
Gatignon, Hubert (2004), “Editorial,” International Journal of Research in
Marketing, 21(1), 1.
Gatignon, Hubert (2001), "Editorial," International Journal of Research in
Marketing, 18(3), 187-189.
Gatignon, Hubert (1996), "Editorial pour le Numéro Spécial sur les Produits
Nouveaux," Recherche et Applications en Marketing, 11(3), 3-5.
Other Articles
Gatignon, Hubert (2010), “Why Should Investors Care About Brands?,” Business
and Marketing, June 4-17, 28.
Books and Monographs
Gatignon, Hubert, David Gotteland, and Christophe Haon (2016), Making
Innovation Last: Strategies for Sustained Growth - Volume 1, Palgrave-macmillan
Publishers.
Gatignon, Hubert, David Gotteland, and Christophe Haon (2016), Making
Innovation Last: Strategies for Sustained Growth - Volume 2, Palgrave-macmillan
Publishers.
Gatignon, Hubert, (2014), Statistical Analysis of Management Data, Third
Edition, New York, NY: Springer Science+Business Media, LLC.
Gatignon, Hubert (Ed.) (2011), New Products and Services Development, Volume
I-Innovating New Products and Services: The Dimensions of Innovations, Sage.
Gatignon, Hubert (Ed.) (2011), New Products and Services Development, Volume
II-Orienting the Firm for Promoting Innovations: Establishing a Culture of
Innovations, Sage.
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Gatignon, Hubert (Ed.) (2011), New Products and Services Development, Volume
III-Organizing to Innovate: Adapting the Firm to Innovate, Sage.
Gatignon, Hubert (Ed.) (2011), New Products and Services Development, Volume
IV-Launching New Products and Services: Marketing Innovations Effectively,
Sage.
Larréché, Jean-Claude, Hubert Gatignon and Rémi Triolet (2010), MARKSTRAT
Handbook: The Strategic Marketing Simulation, StratX International: Paris, ISBN
# 0-9743063-7-1 (print version) and ISBN# 0-9743063-6-3 (digital version).
Gatignon, Hubert, (2010), Statistical Analysis of Management Data, Second
Edition, New York, NY: Springer Science+Business Media, LLC.
Gatignon, Hubert and John Kimberly, eds., (2004), The INSEAD-Wharton
Alliance on Globalizing: Strategies for Building Successful Global Businesses,
Cambridge University Press.
Gatignon, Hubert (2003), Statistical Analysis of Management Data, Kluwer
Academic Publishers.
Larréché, Jean-Claude and Hubert Gatignon (2000), MARKSTRAT 3: Simulación
Estratégica de Mercadotecnia, (Spanish Translation), International Thomson
Editores, 210 pages.
Larréché, Jean-Claude and Hubert Gatignon (1997), MARKSTRAT 3: The
Strategic Marketing Simulation, Cincinnati, OH: South-Western College
Publishing, 208 pages.
Gatignon, Hubert and Piet Vanden Abeele (1993), COMPTRACK: A Competitive
Tracking Software, South San Francisco, CA: The Scientific Press, 47 pages.
Gatignon, Hubert and Raymond R. Burke (1991), ADSTRAT: An Advertising
Decision Support System, South San Francisco, CA: The Scientific Press, 163
pages.
Childers, Terry L., Thomas Leigh, Steven Skinner, John G. Lynch, Susan E.
Heckler, Hubert Gatignon, Ray P. Fisk, and John Graham (1991), AMA Winter
Educators Conference: Marketing Theory and Applications, Chicago: American
Marketing Association.
Larréché, Jean-Claude and Hubert Gatignon (1990), MARKSTRAT 2: A Marketing
Strategy Simulation, South San Francisco, CA: The Scientific Press, 185 pages.
Larréché, Jean-Claude and Hubert Gatignon (1977), MARKSTRAT: A Marketing
Strategy Game, Palo Alto, CA: The Scientific Press, 60 pages.
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Chapters in Books
Gatignon, Hubert, David Gotteland and Christophe Haon (2015), “Thomas S.
(Tom) Robertson : Articuler Théorie et Pratique,” in Alain Jolibert (ed.), Les
Grands Auteurs en Marketing, Editions Management & Société.
Raman, Kalyan and Hubert Gatignon (2012), “Profiting from Uncertainty,” in
Adamantios Diamantopoulos, Wolfgang Fritz and Lutz Hildebrandt, Quantitative
Marketing and Marketing Management: Festschrift in honor of Udo Wagner,
Springer Gabler, Wiesbaden, Germany.
Gatignon, Hubert and Douglas Bowman (2009), “Long-Term Order of Entry
Effects,” in Dominique Hanssens, ed. Empirical Generalizations about Marketing
Impact, Cambridge, MA: Marketing Science Institute.
Anderson, Erin and Hubert Gatignon (2005), “Firms and the Creation of New
Markets,” in Claude Menard and Mary M. Shirley, eds. Handbook for New
Institutional Economics, Springer, Chapter 16.
Christen, Markus and Hubert Gatignon (2004), “PIMS and the Market Share
Effect: Biased Evidence versus Fuzzy Evidence,” in Paul W. Farris and Michael J.
Moore, eds., PIMS in Retrospect and Prospect, Cambridge University Press,
Chapter 10.
Gatignon, Hubert and Christophe Van den Bulte (2004), “Global Marketing of
New Products,” in: The INSEAD-Wharton Alliance on Globalizing: Strategies
for Building Successful Global Businesses, Cambridge University Press. Chapter
9.
Gatignon, Hubert and John Kimberly (2004), “The Continuing Process of
Globalizing,” in: The INSEAD-Wharton Alliance on Globalizing: Strategies for
Building Successful Global Businesses, Cambridge University Press. Chapter 18.
Gatignon, Hubert and John Kimberly (2004), “Globalization and its Challenges,”
in: The INSEAD-Wharton Alliance on Globalizing: Strategies for Building
Successful Global Businesses, Cambridge University Press. Chapter 1.
Gatignon, Hubert and David Soberman (2002). “Competitive Response and
Market Evolution” in Barton A. Weitz & Robin Wensley, eds., Handbook of
Marketing, London: Sage Publications, pp. 126-147.
Anderson, Erin, and Hubert Gatignon (2002). "Modes of Foreign Entry: A
Transaction Cost Analysis and Propositions" in Paul W. Beamish and Xiaoyue
Chen, eds., An Anthology from Journal of International Business Studies,
(Chinese Translation), Beijing, China: China Machine Press/ Huazhang Graphics
Company.
Kuester, Sabine, Hubert Gatignon and Thomas S. Robertson (2000) "Firm
Strategy and Speed of Diffusion" in Vijay Mahajan and Jerry Wind, eds., New-
Product Diffusion Models, Norwell, MA : Kluwer Academic Publishers, 27-48.
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Gatignon, Hubert and David Reibstein (1997), "Creative Strategies for responding
to Competitive Actions", in George Day and David J. Reibstein, eds., Wharton on
Dynamic Competitive Strategy, New York, NY: John Wiley & Sons, Inc., 237-
255.
Gatignon, Hubert (1997), "Marketing Perspectives and International Business:
Discussion Paper", in Brian Toyne and Douglas Nigh, eds., International
Business: Theory, An Emerging Vision, Columbia, SC: U.S.C. Press, 567-570.
Gatignon, Hubert (1993), "Marketing Mix Models", in Jehoshua Eliashberg and
Gary L. Lilien, eds., Marketing Models, Handbooks in Operations Research and
Management Science, Amsterdam, The Netherlands: Elsevier Science Publishers
B.V., 697-732.
Translated into Japanese, Elsevier Science B.V., Elsevier Science-NL,
Amsterdam, through Tuttle-Mori Agency, Inc., Tokyo.
Gatignon, Hubert and Thomas S. Robertson (1991), "Innovative Decision
Processes", in Harold Kassarjian and Thomas S. Robertson, eds., Handbook of
Consumer Behavior Theory and Research, Englewood Cliffs, N.J.: Prentice Hall,
316-348.
Gatignon, Hubert and Pradeep Bansal (1990), "Market Entry and Defensive
Strategies", in George Day, Barton Weitz and Robin Wensley, eds., The Interface
of Marketing and Strategy, JAI Press, 305-330.
Robertson, Thomas S. and Hubert Gatignon (1987), "The Diffusion of High
Technology Innovations: A Marketing Perspective", in J. Penning and A.
Buitendam, eds., New Technology as Organizational Innovation, Ballinger
Publishing Company, 179-196.
Gatignon, Hubert and Thomas S. Robertson (1986), "Integration of Consumer
Diffusion Theory and Diffusion Models: New Research Directions", in Mahajan,
Vijay and Yoram Wind, eds., Innovation Diffusion Models of New Product
Acceptance, Ballinger Publishing Company, 37-60.
Larréché, Jean-Claude and Hubert Gatignon (1978), "Les Modèles Normatifs de
Comportement de Marché", Encyclopédie du Marketing, Paris: Editions
Techniques, 1-73A.
Articles in Conference Proceedings
Gatignon, Hubert, Thomas S. Robertson and Adam Fein (1995), "Incumbent
Defense Strategies Against Innovative Entry", Proceedings of the 24th EMAC
Conference, Paris, Vol. 1, 329-349.
Rothschild, Michael L., Keith Adler, Raymond R. Burke and Hubert Gatignon
(1986), "Teaching the Promotion Course", in Daly Achabal and Joe Guittinan,
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eds., Proceedings of the 1986 Winter Marketing Educators' Conference, Chicago:
American Marketing Association.
Gatignon, Hubert and Thomas S. Robertson (1986), "An Exchange Theory Model
of Interpersonal Communications", in Richard J. Lutz, ed., Advances in
Consumer Research, Vol. 13, 629-632.
Ward, Scott, Thomas S. Robertson, Hubert Gatignon, and Donna Klees (1986),
"Children's Purchase Requests and Parental Yielding: A Cross-National Study", in
Richard J. Lutz, ed., Advances in Consumer Research, Vol. 13, 534-538.
Reibstein, David and Hubert Gatignon (1983), "The Impact of Price Levels on
Product Line Demand", in W. Darden, ed., Proceedings, AMA Winter Educators'
Conference, Chicago: American Marketing Association, 201-205.
Gatignon, Hubert and Dominique M. Hanssens (1980), "Modeling Seasonality in
Sales Response to the Marketing Variables", in Robert P. Leone, ed., Proceedings,
Market Measurement and Analysis, The Second ORSA/TIMS Special Interest
Conference on Market Measurement and Analysis, 200-217.
Jones, J. Morgan, Barton A. Weitz and Hubert Gatignon (1980), "Terminating a
Salesperson: An Application of Bayesian Discriminant Analysis", in Robert P.
Leone, ed., Proceedings, Market Measurement and Analysis, The Second
ORSA/TIMS Special Interest Conference on Market Measurement and Analysis,
223-230.
Research in Progress
Dai, Yao, Haiyang Zhang and Hubert Gatignon, “Customers’ Upgrading Behavior
in Two-Step Transactions: The Effects of the Reservation Gap,” (Working Paper)
Ngobo, Paul Valentin and Hubert Gatignon, “Explaining Cross-country
Differences in the Effects of R&D Expenditures on Risk and Stock Returns,”
(INSEAD Working Paper 2012/98/MKT).
Fleck, Nathalie, Géraldine Michel and Hubert Gatignon, “The Dual Process of
Co-branding: Why Fit Is Not All That Matters,” (INSEAD Working Paper
2012/75/MKT).
Larson, Jeff, Scott Smith and Hubert Gatignon, “Segment Dynamics over New
Product Growth: A Gaussian Mixture Model with Latent Growth,” (INSEAD
Working Paper 2012/115/MKT).
Yi, Xiang, David Soberman and Hubert Gatignon, “How Competitive Marketing
Expenditures Influence the Growth of Markets” (INSEAD Working Paper
2013/96/MKT).
Gatignon, Hubert, Erin Anderson and Joseph Lajos, "New Product Distribution
and Inter-channel Competition: Market Making, Market Taking, and Competitive
Effects in Several European Countries" (Working Paper).
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Soberman David, Hubert Gatignon and Gueram Sargsyan, “Using Attraction
Models for Competitive Optimization: Pitfalls to Avoid and Conditions to Check“
(Working Paper).
Christen, Markus and Hubert Gatignon, “Estimating the Effect of Strategic
Variables With Limited Within-Cross-Section Variance” (Working Paper)
Gatignon Hubert and Joachim Vosgerau, “Stochastic Moderated Regression: An
Efficient Methodology for Estimating Parameters in Moderated Regression”
(Working Paper)
Bowman, Douglas and Hubert Gatignon, "The Impact of Competitive Context on
the Allocation of Marketing Mix Resources" (Working Paper)
Bowman, Douglas and Hubert Gatignon, "Innovation Evolution and Category
Diffusion" (Working Paper)
Presentations
Conferences
Gatignon, Hubert, “L’Ethique dans le Processus de Publication,” CEFAG
(Fondation Nationale pour l’Enseignement de la Gestion-FNEGE) Florence, Italy,
Sept 11-16, 2016.
Gatignon, Hubert and Thomas S. Robertson, “Luxury Pop-Ups: A Conceptual
Framework,” Monaco Symposium on Luxury, Monaco, April 7-8, 2016.
Making Innovation Last: Sustainable Strategies for Long Term Growth, INSEAD
Alumni, New York City, February 2016.
Making Innovation Last: Sustainable Strategies for Long Term Growth, INSEAD
Alumni and Prospective MBA Students, Philadelphia, February 2016.
Gatignon, Hubert, “A Repositioning Strategy for the Field of Marketing,” EMAC
Conference, Leuven, Belgium, May 26-29, 2015.
Gatignon, Hubert, “Innovation Strategies for Sustained Growth: an Assessment of
the State-of-the-Art and Research Directions,” EMAC Conference, Leuven,
Belgium, May 26-29, 2015
Gatignon, Hubert, “Innovation Strategies for Sustained Growth: An Assessment of
the State-of-the Art and Research Directions,” Université de Lille 2 and SKEMA
Business School, October 9, 2014.
Dai, Yao, Haiyang Zhang and Hubert Gatignon, “Why Customers Upgrade Their
Reserved Options: The Impact of The Reservation Gap,” 11th Marketing
Dynamics Conference, Las Vegas, Nevada, August 21-23, 2014.
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Gatignon, Hubert, AMA Doctoral Consortium: “Research with Impact,”
Northwestern University, Chicago, IL, June 26-29, 2014.
Dai, Yao, Haiyang Zhang and Hubert Gatignon, “Why Customers Upgrade Their
Reserved Options: The Impact of The Reservation Gap,” Marketing Science
Conference, Emory University, Georgia, June 12-14, 2014.
Gatignon, Hubert, “The Future of Marketing Strategy Research,” EMAC
Conference, Valencia, Spain, June 3-7, 2014.
Gatignon, Hubert (Session Chair), “Innovation Strategies: from R&D Investments
to Branding,” Bi-annual AMA/EMAC Symposium, Erasmus University,
Rotterdam, May 28-30, 2014.
Dai, Yao, Haiyang Zhang and Hubert Gatignon, “Why Customers Upgrade Their
Reserved Options: The Impact of The Reservation Gap,” Wharton Customer
Analytics Initiative, Philadelphia, PA, April 11, 2014.
Ngobo, Paul Valentin and Hubert Gatignon, “Explaining Cross-country
Differences in the Effects of R&D Expenditures on Risk and Stock Returns,”
Marketing Science Conference, Istanbul, July 11-13, 2013.
Gatignon, Hubert, “Thirty Something: Reflections on Career Path and
Contributions”, Keynote Speech to EMAC’s Climber Community, EMAC
Conference, Istanbul, June 4-7, 2013.
Ngobo, Paul Valentin and Hubert Gatignon, “Explaining Cross-country
Differences in the Effects of R&D Expenditures on Risk and Stock Returns,”
EMAC Conference, Istanbul, June 4-7, 2013.
Raman, Kalyan and Hubert Gatignon, “Profit from Uncertainty,” Symposium,
University of Vienna, October 19, 2012.
Gatignon, Hubert, David Soberman and Yi Xiang, “How Competitive Marketing
Expenditures Influence the Growth of a Market?,” EMAC Conference, Nantes,
France, May 26-29, 2009.
Gatignon, Hubert, Erin Anderson and Joseph Lajos, "New Product Distribution
and Inter-channel Competition: Market Making, Market Taking, and Competitive
Effects in Several European Countries," The Erin Anderson Invitational B2B
Research Conference, The Wharton School, University of Pennsylvania, October
16-19, 2008.
Vosgerau, Joachim and Hubert Gatignon, “Mean-Centering and the Interpretation
of Moderated Regression and ANOVA,” ACR Conference, September, 2006.
Vosgerau, Joachim, Hubert Gatignon and Ed Diener, “A New Method for
Comparing Subjective Wellbeing Across Countries,” ACR Conference,
September, 2006
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Vosgerau, Joachim and Hubert Gatignon, “Interpretation of Moderated Regression
and ANOVA,” Marketing Science Conference, June, 2006, Pittsburg, PA.
Hubert Gatignon and Joachim Vosgerau, “Estimating Moderating Effects: The
Myth of Mean Centering,” Marketing Science Conference, June 16-19, 2005,
Atlanta, GA.
Hubert Gatignon and Joachim Vosgerau, “Estimating Moderating Effects: The
Myth of Mean Centering,” EMAC, May 24-27, 2005, Milan, Italy.
Gatignon, Hubert, “INSEAD Marketing Education Model,” EMAC conference,
May 17, 2004, Murcia, Spain.
Gatignon, Hubert, AMA Doctoral Consortium: “Career Path and Contributions
over a quarter century: reflections of 1979 Consortium Fellows,” June 18-20,
2004.
Gatignon, Hubert, 2004 INFORMS SMS Doctoral Consortium: “Research on
Innovations: An Overview and Directions of Future Research,” June 23-26, 2004.
Gatignon, Hubert, David A. Soberman and Piet Van den Abeele, “Multinational
Marketing Competition, Control and Resource Allocation,” 32nd
EMAC
Conference, May 2003, Glasgow, UK.
Gatignon, Hubert, "Inter-Channel Competition and New Product Diffusion:
Market Making, Market Taking and Competitive Effects in Several European
Countries," 31st EMAC Conference, May 2002, Braga, Portugal.
Gatignon, Hubert, “Inter-Channel Competition and New Product Diffusion:
Market Making, Market Taking and Competitive Effects in Several European
Countries," IV International Forum on the Sciences, Techniques and Art Applied
to Marketing, November, 2001, Madrid, Spain.
Gatignon, Hubert, Michael L. Tushman and Philip Anderson, "Competence
Destroying and Competence Enhancing Innovations: Construct Measurement and
its Effects on the Organization", Marketing Science Conference, June 22-25,
2000, Los Angeles, CA.
Christen, Markus, Ulkü Sezer and Hubert Gatignon, "Estimation Bias With Cross-
sectional Data", Marketing Science Conference, May 20-23, 1999, Syracuse, NY.
Bowman, Douglas and Hubert Gatignon, "The Impact of Feature/Innovation
Evolution on Category Diffusion," Marketing Science Conference, May 20-23,
1999, Syracuse, NY.
Bowman, Douglas and Hubert Gatignon, "The Impact of Feature/Innovation
Evolution on Category Diffusion," INFORMS Conference, October 25-28, 1998,
Seattle, WA.
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Anderson, Philip C., Hubert Gatignon and Michael Tushman, "Competence
Enhancing vs. Competence Destroying Innovation: The Measurement and
Validation of the Construct," Marketing Science Conference, July 10-13, 1998,
Fontainebleau, France.
Bowman, Douglas and Hubert Gatignon, "The Impact of Competitive Context on
the Allocation of Marketing Mix Resources," INFORMS Conference, October 26-
29, 1997, Dallas, TX.
Gatignon, Hubert and Erin Anderson, "A Simultaneous Consumer-Retailer Model
of the Diffusion of Consumer Durables," Marketing Science Conference, March
22-23, 1997, Berkeley, CA.
Gatignon, Hubert and Jean Marc Xuereb, "Strategic Orientation of the Firm and
New Product Performance, "Marketing Science Conference, March 7-10, 1996,
Gainesville, FL.
Gatignon, Hubert and Piet Vanden Abeele, "Explaining Cross-Country
Differences in Marketing Program Effectiveness," Marketing Science Institute
Conference, October 26-27, 1995, Berlin, Germany.
Gatignon, Hubert and Jean Marc Xuereb, "Strategic Orientation of the Firm and
New Product Performance, "Innovation in New Product Development: Best
Practice in Research, Modeling and Applications, May 25-26, 1995, Philadelphia,
PA.
Gatignon, Hubert and Thomas S. Robertson, "Incumbent Defense Strategies
Against New Product Entry", EMAC Conference, May 1995, Cergy, France.
Gatignon, Hubert "Statistical Analysis of Marketing Data: Areas of Opportunity",
XXVIIe Journées de Statistique, Association pour la Statistique et ses Utilisations,
May 1995, Jouy-en-Josas, France.
Bowman, Douglas and Hubert Gatignon, "The Impact of Competitive Context on
the Allocation of Marketing Mix Resources", ORSA/TIMS 1994 Marketing
Science Conference, March 1994, Tuscon, AZ.
Deshpandé, Rohit and Hubert Gatignon, "Competitive Analysis", Understanding
Competitive Decision Making Conference, May 1993, Charleston, SC.
Robertson, Thomas and Hubert Gatignon, "Modes of Technology Development:
Internal R&D vs. Alliances", ORSA/TIMS 1993 Marketing Science Conference,
March 1993, St. Louis, MO.
Bowman, Douglas and Hubert Gatignon, "Order of Entry as a Moderator of the
Effect of the Marketing Mix on Market Share", ORSA/TIMS 1992 Marketing
Science Conference, July 1992, London, England.
15
Bowman, Douglas and Hubert Gatignon, "Determinants of Competitor Response
Time to a New Product Introduction", ORSA/TIMS 1992 Marketing Science
Conference, July 1992, London, England.
Gatignon, Hubert, "Marketing Perspectives and International Business: A
Discussion Paper", Perspectives on International Business Conference, May 20-
24, 1992, Columbia, South Carolina.
Gatignon, Hubert and Erin Anderson, "Interorganization Relations in Marketing:
A Transaction Cost Approach", 1992 Winter Educators' Conference, AMA,
February1992, San Antonio, TX.
Gatignon, Hubert, "Product Diffusion Across Countries", 1991 AMA Summer
Marketing Educators' Conference, August 1991, San Diego, CA.
Ross William and Hubert Gatignon, "Competitive Environment and the
Performance of Strategic Marketing Resource Allocation", ORSA/TIMS 1991
Marketing Science Conference, March 1991, Wilmington, DE.
Gatignon, Hubert, "Competition and Technological Innovations: A Global
Assessment", Conference on Business Marketing: The State of Theory and
Practice, December 1990, Fort Lauderdale, FL.
Burke, Raymond and Hubert Gatignon, "Competitive Advertising and Consumer
Price Elasticity", ORSA/TIMS 1990 Marketing Science Conference, March 1990,
Urbana-Champaign, IL.
Parker, Philip and Hubert Gatignon, "Competitive Effects in Diffusion Models:
An Empirical Analysis", ORSA/TIMS 1990 Marketing Science Conference,
March 1990, Urbana-Champaign, IL.
Burke, Raymond and Hubert Gatignon, "Uncertainty and Bayesian Inference in
Expert Systems", TIMS-EURO, July 1988, Paris, France.
Gatignon, Hubert and David Schmittlein, "A Heterogenous Logistic Model for
Examining Brand Choices in Consumer Panels", ORSA/TIMS Marketing Science
Conference, March 1988, Seattle.
Gatignon, Hubert, Venkatram Ramaswamy, and David Reibstein, "An Empirical
Analysis of the Determinants of Competitive Rivalry", ORSA/TIMS Marketing
Science Conference, March 1988, Seattle.
Gatignon, Hubert and Raymond Burke, "Advertising and Consumer Uncertainty
in Brand Evaluation", ORSA/TIMS Joint National Meeting, October, 1987, St.
Louis.
Gatignon, Hubert and Erin Anderson, "The Multinational Corporation's Degree of
Control over Foreign Subsidiaries: An Empirical Test of a Transaction Cost
Explanation", ORSA/TIMS Marketing Science Conference, July 1987, Paris,
France.
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Gatignon, Hubert and Thomas S. Robertson, "The Role of Uncertainty in the
Diffusion of High Technology Innovations: An Experimental Study",
International Symposium on Forecasting, May 1987, Boston, MA.
Gatignon, Hubert and Erin Anderson, "Modes of Foreign Entry: An Empirical
Investigation of Some Transaction Cost Propositions", Marketing Science Institute
Conference, October 1986, Brussels, Belgium.
Gatignon, Hubert and Pradeep Bansal, "The Effect of Competition on the Sales
Response Function Over the Product Life Cycle", ORSA/TIMS Joint National
Meeting, October 1986, Miami, FL.
Robertson, Thomas S. and Hubert Gatignon, "Technology Diffusion: An
Empirical Test of Competitive Effects", Association for Consumer Research
Conference, October 1986, Toronto, Canada.
Gatignon, Hubert, "Competitive Reactions and Advertising Effects on Price
Elasticities", Eastern Economic Association Conference April 1986, Philadelphia,
PA.
Burke, Raymond and Hubert Gatignon, "Teaching the Promotion Course", 1986
Winter Marketing Educators' Conference, American Marketing Association,
February 1986, St. Petersburg Beach, FL.
Devinney, Timothy and Hubert Gatignon, "Competition Advertising and Price
Elasticity: A Model of Dominant Firm Markets", ORSA/TIMS Marketing Science
Conference, March 1986, Dallas, TX.
Chatterjee, Rabikar, Jehoshua Eliashberg, Hubert Gatignon, and Leonard Lodish,
"Optimal Test Market Strategies: A Bayesian Approach", ORSA/TIMS Marketing
Science Conference, March 1986, Dallas, TX.
Robertson, Thomas S. and Hubert Gatignon, "An Theory Model of Interpersonal
Communications", Association for Consumer Research Conference, 1985, las
Vegas, NV.
Ward, Scott, Thomas S. Robertson, Hubert Gatignon, and Donna Klees,
"Children's Purchase Requests and Parental Yielding: A Cross-National Study",
Association for Consumer Research Conference, 1985, Las Vegas, NV.
Schmittlein, David, Hubert Gatignon, and Barton Weitz, "Measuring Preferences
When Individuals Choose a Set of Brands", ORSA/TIMS Joint National Meeting,
November 1985, Atlanta, GA.
Weitz, Barton and Hubert Gatignon, "Competitive Environment and Market Entry
Strategies", ORSA/TIMS National Meeting, November 1985, Atlanta, GA.
Schmittlein, David, Barton A. Weitz, and Hubert Gatignon, "Product Line
Decisions by Retailers: Factors Affecting Preferences of Brands and Synergies
17
Between Brands", ORSA/TIMS Marketing Science Conference, March 1985,
Nashville, TN.
Gatignon, Hubert and Dominique M. Hanssens, "Modeling Marketing Interaction
with Application to Salesforce Effectiveness", ORSA/TIMS Marketing Science
Conference, March 1985, Nashville, TN.
Gatignon, Hubert, "Environmental Change and Competitive Reaction", AMA
Winter Conference, February 1985, Phoenix, AZ.
Eliashberg, Jehoshua, Hubert Gatignon, and Rabikar Chatterjee, "Estimating
Diffusion Models: A Bayesian Approach", ORSA/TIMS Joint National Meeting,
November 1984, Dallas, TX.
Gatignon, Hubert and Barton A. Weitz, "Modeling the Effect of Sequential Entries
on Sales", ORSA/TIMS Marketing Science Conference, March 1984, Chicago, IL.
Gatignon, Hubert and David Reibstein, "The Advertising Frequency Response
Function: Testing Differences Across Brands", ORSA/TIMS Joint National
Meeting, October 1983, Orlando, FL.
Reibstein, David and Hubert Gatignon, "The Impact of Price Levels on Product
Line Demand", AMA Winter Educators' Conference, March 1983, Sarasota, FL.
Gatignon, Hubert, "Toward a Methodology for Measuring Advertising Copy
Effects", Special Topics ORSA/TIMS Conference on Market Measurement and
Analysis, March 1982, Philadelphia, PA.
Jones, J. Morgan, Barton A. Weitz, and Hubert Gatignon, "Terminating a
Salesperson: An Application of Bayesian Discriminant Analysis", Special Topics
ORSA/TIMS Conference on Market Measurement and Analysis, March 13-15,
1980.
Gatignon, Hubert and Dominique M. Hanssens, "Modeling Seasonality in Sales
Response to the Marketing Variables", Special Topic ORSA/TIMS Conference on
Market Measurement and Analysis, March 13-15, 1980.
Guest Lectures at Faculty Research Seminars
Tilburg University, 2013
ESSEC, 2012
HEC, 2011
Grenoble Ecole de Management, 2009
Sabanci University, Turkey, 2008
New York University, 2008
Harvard Business School, 2004
National University of Singapore, 2004
IESE, 2002
INSEAD, 1994
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London Business School, 1993
University of Maryland, 1993
University of Western Ontario, 1992
University of Florida, 1991
Pennsylvania State University, 1990
Ecole Supérieure des Sciences Economiques et Commerciales, 1989
Katholieke Universiteit Leuven, 1988
Faculté Universitaire Catholique de Mons, 1988
Northwestern University, 1987
Ohio State University, 1986
University of Florida, 1986
University of Chicago, 1985
Cornell University, 1985
Pennsylvania State University, 1985
University of Rochester, 1984
IV. Other Activities
Professional
Editorial Activities
Editor in Chief
International Journal of Research Marketing (2001-2006)
Recherche et Applications en Marketing (1998-2000)
Associate Editor
Journal of Marketing Research (2006-present)
Senior Editor
Business Education Review (1999-present)
Business Education Sharenet (1999-present)
Policy and Scientific Board Member
Policy Board of International Journal of Research Marketing (2006-present)
Scientific Committee of Recherche et Applications en Marketing (2001-present)
Advisory Board of Academy of Marketing Science Review (2013-present)
Senior Advisory Board of Journal of Personal Selling & Sales Management
(2016-present)
Advisory Board
The Marketing Research Network (MKTG) (2002-present)
The Quantitative Marketing Network of the Social Sciences Research
Network (2002-present)
European Journal of Innovation Management (2013-present)
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Editorial Review Boards
International Journal of Research in Marketing (European Marketing Academy)
(1987-2006)
Journal of Business-to Business Marketing (1990-2016)
Journal of High Technology Management and Marketing Research (1990-1994)
Journal of International Business Studies (1991-1993; 1994-1998)
Journal of International Marketing (1992-2007)
Journal of Marketing (1986-1991, 1996-2002, 2008-2016)
Journal of Marketing Research (1991-1994; 1997-2016)
Journal of the Academy of Marketing Science (2009-2016)
Marketing Letters (1994-2016)
Marketing Science (1990-2016)
Oxford Research Reviews: Business and Management (2012-2016)
Recherche et Applications en Marketing (Association Française du Marketing)
(1986-present)
Review of Marketing Science (2006-2016)
Reviewing
Production and Operations Management
Journal of Consumer Research
Management Science
National Science Foundation - occasional reviewer of applications for research
grants
Chair-Portuguese Foundation for Science and technology (FCT) panel for
Evaluation of Proposals in the field of Management (2007)
Conference Chairs
Co-Chair, Customer Strategies for Sustained Growth, Fontainebleau, June 28-29,
2012
Co-Chair, New Interdisciplinary Innovation Research Conference, Fontainebleau,
May 11-12, 2012
Co-Chair of Marketing Strategy Track, European Marketing Academy
Conference, Murcia, Spain, May 2004.
Co-Chair Marketing Science Conference, July 10-13, 1998, Fontainebleau.
Chairman of Marketing Strategy and Implementation Track of the Winter 1995
American Marketing Association Conference, February 11-14, La Jolla, CA.
Chairman of Research Methodology Track of the Winter 1991 American
Marketing Association Conference, February 23-26, Orlando, FL.
Affiliations and Memberships
American Marketing Association
20
Association for Consumer Research (1980-2010)
The Institute of Management Sciences
European Marketing Academy, (Vice-President Publications 2008-2011)
Association Française du Marketing, (Member of the Board 2012-2016)
The Academy of International Business
Marketing Science Institute Marketing Strategies Steering Group, Associate
Member (1991-present)
Marketing Science Institute International/Global Marketing Steering Group, Full
Member (1991-present)
Marketing Science Institute Academic Trustee (1998-2004)
AiMark Academic Trustee (2009-present)
Institutional
Administrative Positions:
Dean of Ph.D. Program, INSEAD (2001-2006)
Dean of Faculty, INSEAD (1995-2001)
INSEAD Foundation, Board Member (2001-2006)
INSEAD Foundation, Secretary (2011-present)
The INSEAD-Wharton Alliance, Research Director (2001-2007)
Alliance Center for Global Research and Development, Director (2001-2007)
Sorbonne University, INSEAD Representative (2010-present)
Sorbonne University, Member of the Board of Associate Members (2010-2012)
Sorbonne University, Member of the Board (2010-present)
Sorbonne University, Member of the Academic Senate (2010-present)
SATT LUTECH, Member of the Board (2012-2015)
Chair, Marketing Area (2011-2014)
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Doctoral Dissertation and “Habilitation à Diriger des Recherches” Committees:
Grégory Mugnier, Président du Jury (Aix-Marseille Université)
Mbaye Fall Diallo (Habilitation à Diriger des Recherches, Université de Lille 2)
Yolande Piris, Président du Jury (Habilitation à Diriger des Recherches,
Université Panthéon-Assas)
Julien Pierre Besnard (Université Panthéon-Assas)
Philippe Taupin (Université Pierre et Marie Curie, Sorbonne Universités)
Dai Yao, co-chair (Marketing, INSEAD), National University of Singapore
Elodie Rivier Jouny (Université d’Orléans)
Nathalie Fleck (Habilitation à Diriger des Recherches, Université Paris 1-
Panthéon-Sorbonne)
Florence Jeannot (Grenoble Universités)
Niki Hynes (Habilitation à Diriger des Recherches, Université d’Auvergne)
Christophe Haon (Habilitation à Diriger des Recherches, Université Pierre
Mendes-France Grenoble 2)
Marianela Fornerino (Habilitation à Diriger des Recherches, Université Pierre
Mendes-France Grenoble 2)
Isabel Verniers (University of Ghent, Belgium)
Noël Albert (Université Pierre Mendes-France Grenoble 2)
Jonas Hoffmann (Université Pierre Mendes-France Grenoble 2)
Nadia Ben Lakhrech (Université Pierre Mendes-France Grenoble 2)
Boris Bartikowski (Habilitation à Diriger des Recherches, Université d’Aix-
Marseille)
Cendrine Fons (Université d’Aix-Marseille)
Rupinder Jindal (Marketing, INSEAD), University of Houston
David Gotteland, (Habilitation à Diriger des Recherches, Université Pierre
Mendes-France Grenoble 2)
Maria Galli (Marketing, INSEAD), Hong-Kong University of Science and
Technology
Sumitro Banerjee, Chair (Marketing, INSEAD), Syracuse University
David Gotteland, Président du Jury (Université Pierre Mendes-France Grenoble 2)
Frédéric Dalsace (Marketing, INSEAD), HEC
Anne-Laure Sellier (Marketing, INSEAD), London Business School
Emmanelle Le Nagard-Assayag, Président du Jury (Habilitation à Diriger des
Recherches, Université Paris Dauphine)
Vincent Onyemah (Marketing, INSEAD), Boston University
Jean Sylvie (Université Montpellier II)
Alberto Sa Vinhas (Marketing, INSEAD), Emory University
Sylvie Hollander-Chabi (U.F.R. de Sciences Economiques et de Gestion,
Université Louis Pasteur Strasbourg I)
Pamela Morrison (University of New South Wales, External Examiner)
Miklos Sarvary (Marketing, INSEAD), Stanford University
Douglas Bowman (Marketing, Wharton), Purdue University
Sea Jin Chang (Management, Wharton), N.Y.U.
Donna Green (Marketing, The University of Western Ontario, External Examiner)
Brian Becker (Decision Sciences, Wharton)
Gi-Taig Jung (Health Care, Wharton), Korea Institute of Health Services
Management
Steven Nako (Economics, Wharton)
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Bente Lowendahl (Management, Wharton)
Jill Diplensky (Management, Wharton), Case Western University
Jin-Ho Kim (Marketing, Wharton)
Kristiaan Helsen (Marketing, Wharton), U. of Chicago
Pradeep Bansal (Marketing, Wharton), Bell Labs
Oliver Heil (Marketing, Wharton), Indiana University
Rabikar Chatterjee (Marketing, Wharton), U. of Michigan
Philip Parker, Advisor (Business Economics, Wharton), INSEAD
Steven Garrett (Operations Research, Wharton)
Marcia Flicker (Marketing, Wharton)
Institutional Committees :
INSEAD Committees:
Academic Committee/Committee of Deans, 1995-2006
Doctoral Committee (Chair), 2001-2006
Doctoral Committee (Member), 1994-1995
Area Coordinators Committee (Chair), 1995-2001
INSEAD-Wharton Alliance Executive Committee (Director), 2001-2007
Executive Committee, 1995-2003
Committee of Area Chairs, 2011-2014
Wharton School Committees:
Marketing Dept. Colloquium Committee (Coordinator), 1981-1983, 1991-1994
Marketing Dept. Doctoral Committee, 1983-1984, 1985-1987, 1989-1994
Marketing Dept. Computer Committee, 1984-1987
Marketing Dept. International Liaison, 1984-1986
Marketing Dept. Course Head BA 750 1982-1984
Marketing Dept. Curriculum Committee, 1985-1987
Marketing Dept. MBA Student Liaison, 1985-1987
Marketing Dept. Recruiting Committee, 1986-1987, 1991-1993, (chair 1989-
1990)
Marketing Dept. PR/Newsletter/Awards Committee (chair), 1993-1994
Marketing Dept. Doctoral Program Coordinator, 1993-1994
Wharton School International Committee, 1982-1983
Wharton School Research Programs Policy Committee, 1991-1993
Joint SAS-Wharton Degree Program Committee, 1992-1993
Doctoral Executive Committee, 1993-1994
External Advisory and Scientific Committees:
Evaluation Committee, Rouen Business School (2010-2013)
Scientific Committee, Rouen Business School (2010-2013)
International Advisory Board, CERGAM Research Laboratory, Aix-Marseille
Université (2012-present)
Conseil de Perfectionnement, Master Management de l’Innovation, Université
Pierre et Marie Curie, Sorbonne Universités (2012-present)
Evaluation panel member for SH1 Consolidator Grant, European Research
Council (2013, 2015)
President, Plagiarism Committee, Fondation Nationale pour l’Enseignement de la
Gestion (FNEGE) (2013-present)
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External Consulting
Dr. Gatignon has consulted and taught in executive programs for companies such
as Bain & Co., Elf Atochem, General Electric, J. Walter Thompson, Philips
Lighting, United Engineers and the World Bank.
V. Awards, Honors and Grants
Awards
2014 EMAC Distinguished Marketing Scholar Award.
1996 Award for the best article in the 1986 volume of the Journal of
International Business Studies ten years after its publication: Anderson, Erin
and Hubert Gatignon (1986), "Modes of Foreign Entry: a Transaction Cost
Analysis and Propositions", Journal of International Business Studies, 17, 3 (Fall),
1-26.
"Best Paper" Award for EMAC 1995: Incumbent Defense Strategies Against
New product Entry.
Harold H. Maynard Award for the Journal of Marketing article that has made the
most significant contribution to marketing theory and/or marketing thought in
1986.
Winner of the Marketing Science Institute Research Competition on
International Marketing Strategy (1989) for research proposal "Can You
Transfer Marketing Programs Internationally: Cross-Country Determinants of
Marketing Mix Effectiveness" (with Piet Vanden Abeele).
Grants
Huntsman Centre for Global Competition and Leadership, Wharton School, 1991-
1994.
Marketing Science Institute Research Grant, 1989-1994.
Sabbatical Research Grant, The Wharton School, 1988-1989.
William H. Wurster Centre for International Business Studies, The Wharton
School, 1985.
Center for Marketing Strategy Research, The Wharton School, 1981-1985.
Faculty Research Fund Grant, The Wharton School, 1984-1987.
24
Honors
Highly Cited Researcher in Economics and Business Category by ISI Web of
Knowledge
European Marketing Academy Fellow
Biography included in the 25th
Anniversary Edition of Who’s Who in the World
Biography included in the Who’s Who in France
VI. Personal Information
Nationality/Citizenship: French
Language Fluencies: French, English - fluent
Date of Birth: September 26, 1950
Residence: 8 rue Emile Gilbert, 75012 Paris, France
Tel: +33 (0)6 07 40 87 50
VII Contact Details
Professional Address:
INSEAD, Marketing Department, Boulevard de Constance, 77305 Fontainebleau,
France
Tel: +33 (0)1 60 72 43 46
E-mail: [email protected]
Last Update: December 01, 2016