hubspot content marketing certification exam questions...

HubSpot Content Marketing Certification Exam

Questions and Answers – 100% Correct

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HubSpot Content Marketing Certification Exam | Questions and Answers – 100% Correct | www.CertificationHelper.com

Content

How to use this document ..................................................................................................... 4

Understanding Content Marketing ......................................................................................... 5



How to use this document

There are two ways how you can use this document:

1) Use your PDF reader to search for questions and answers

2) Search the questions and answers by hand

We strongly recommend method one. As each PDF reader is different, we cannot tell you

exactlywhere the search function of your reader is located. However, it can usually be

accessed by pressing CTRL+F on your keyboard (press and hold CTRL then press F).

Searching the questions by hand is of course possible too. To make this as easy and

comfortable as possible for you, this document follows the same structure as the HubSpot

Content Marketing Exam. First questions will be from the “Understanding Content Marketing”

chapter, followed by “The Power of Storytelling” and so on.

Within the chapters, we sorted the questions alphabetically, so you should be able to find them

quick and easy.

All HubSpot exam questions are multiple choice. For your reference, we provide all answers

for each question. The correct answer is bolded and the font is slightly bigger.

Questions during the exam are randomized. You will not get all of the questions listed here.

HubSpot also frequently adds new questions. Because of that, we regularly update our

documents. There is still a chance though, that this document misses a few questions which

have been added recently. Please don’t worry about that. Since we only sell 100% correct

answers (unlike other sellers), you will pass the test even if a few questions are missing.



Understanding Content Marketing

All of the following are content marketing practices EXCEPT:

Email copy

Blogging

Social media posts

Technical SEO

True or false? Content marketing is a relatively new practice that became popular in

the 1950’s with the boom of advertising firms.

True

False

What are the four stages of the Inbound Methodology?

Find, Engage, Convert, and Nurture

Awareness, Consideration, Decision, and Delight

Identify, Connect, Explore, and Advise

Attract, Convert, Close, and Delight

Which best describes the content marketing and inbound marketing relationship?

A great content marketer doesn’t need to do inbound marketing.

Both are valuable and take a lot of time and work. It’s best to focus your time on one or the other.

Success relies on both as each serves a different function.

If you do both then you’ll be competing with yourself.



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HubSpot Inbound Sales Certification Exam








HubSpot Inbound Sales Certification Exam | Questions and Answers – 100% Correct | www.CertificationHelper.com

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for your actions, they only offer advice.

Terms of use This ebook is copyright protected. You are given a non-transferable, “personal use” license to

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content of this ebook without the consent of the author, publisher and copyright owner.



Content

How to use this document .......................................................................................... 5

Introduction to Inbound Sales ..................................................................................... 6



Page 5













quick and easy.


for each question. The correct answer is bolded and the font is slightly bigger. In

cases where the answer would be hard to discover (because it’s really short, just a single

number for example) we added “(correct answer)” to it.








Page 6

Introduction to Inbound Sales

Based on this course, what is the framework for the buyer’s journey?

Research, Connection, Advise

Research, Consideration, Purchase

Awareness, Consideration, Decision

Awareness, Connection, Advise

Fill in the blank: Inbound salespeople advise ____________, and if the buyer agrees

the salesperson is best for their context, they become _______________.

opportunities, customers

leads, marketing qualified leads

opportunities, leads

marketing qualified leads, customers

How would you describe an inbound sales professional?

Inbound salespeople are experts, like doctors, who are there to diagnose and

recommend the right solution. They ask the questions that are sometimes

difficult to ask (or answer), but are in the best interest of the potential buyer to

consider.

Inbound salespeople are experts that use their industry and product/service knowledge to

convince potential buyers to purchase because they know what's best.

Inbound salespeople are experts at identifying pain points of potential buyers and pushing on

those pain points until the buyer feels as though they have no other option but to purchase if

they hope to be successful.

All of the above

True or false? Inbound salespeople prioritize passive buyers ahead of active buyers.

True

False



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HubSpot Inbound Certification Exam








HubSpot Inbound Certification Exam | Questions and Answers – 100% Correct | www.CertificationHelper.com





















Content


Essentials of an Effective Inbound Strategy ............................................................... 6



Page 5













quick and easy.










Page 6

Essentials of an Effective Inbound Strategy

A customer who recently purchased your product realizes that it's not the right solution

for the problem they were trying to solve. He would like to return the product. Which

stage of the buyer's journey is your customer in?

Awareness

Consideration

Decision

None of the above

A website visitor is reading the blog post you published last month. They're intrigued

by the call-to-action that you have at the bottom of your post, so they decide to click it

and are redirected to a form which they fill out and submit. Which Inbound Methodology

stage is being described in this scenario?

Delight

Close

Attract

Convert

Fill in the blank: Inbound marketing represents a fundamental shift in the way that

organizations operate because it is ______-centric.

sales

marketer

customer

company

True or false? Buyer personas are effective for all organization types.

True

False



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HubSpot Email Marketing Certification Exam








HubSpot Email Marketing Certification Exam | Questions and Answers – 100% Correct | www.CertificationHelper.com





















Content


Email Marketing and Your Business ........................................................................... 6



Page 5













quick and easy.


for each question. The correct answer is bolded and the font is slightly bigger. In

cases where the answer would be hard to discover (because it’s really short, just a single

number for example) we added “(correct answer)” to it.








Page 6

Email Marketing and Your Business

Email marketing is most relevant to these stages of the Inbound Methodology:

Close and Delight

Attract and Convert

Attract, Convert, and Close

Convert, Close, and Delight

True or false: Email should not be sent based on user behavior on your website.

True

False

True or false? Government regulations in most countries reserve the right to fine your

organization a significant amount of money for every email sent to contacts that have

unsubscribed.

True

False

When sending emails, segmenting your contact database allows you to do all of the

following EXCEPT:

Send emails to different devices

Send emails at the appropriate time

Send emails to relevant people

Send emails with personalized messages



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HubSpot Growth-Driven Design

Certification Exam








HubSpot Growth-Driven Design Certification Exam | Questions and Answers – 100% Correct | www.CertificationHelper.com





















Content


What is Growth-Driven Design? ................................................................................. 6



Page 5













quick and easy.










Page 6

What is Growth-Driven Design?

The Continuous Improvement phase of the Growth-Driven Design (GDD) Methodology

involves which two interconnected pieces?

User Experience and App Development

Conversion Rate Optimization and Persona Development

User Interviews and Fundamental Assumptions

The GDD Website Hierarchy and the Continuous Improvement Cycle

The Growth-Driven Design Methodology consists of the following three phases:

Launch Pad, Usability, Conversion Rate Optimization

Strategy, Launch Pad, Continuous Improvement

Goals, Scoping, Building

Personas, Development, Refinement

What is a major challenge with the traditional web design process?

Decisions are based on assumptions

Projects often launch behind schedule

After launching the site, there are minimal updates over the next two years.

All of the above

What is the difference between Growth-Driven Design and conversion rate

optimization (CRO)?

Conversion rate optimization is one of the many pieces that make up the larger

Growth-Driven Design Methodology.

Conversion rate optimization has a focus on the desktop experience, whereas Growth-Driven

Design focuses on the mobile experience.

Growth-Driven Design is what happens before you start your conversion rate optimization

efforts.

There is no difference, conversion rate optimization is the same as Growth-Driven Design.



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