hubspot inbound marketing essentials webinar - international
TRANSCRIPT
Inbound Marketing Essentials & Live HubSpot Demo
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Inbound Marketing Roadmap
Demonstration of the Tools
Requirements for your Success
Q&A
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2
3
4
Agenda
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3
1Inbound Marketing Roadmap
Inbound Marketing MethodologyThis is how effective marketers get more customers online.
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Create blog content, search engine optimize (SEO) your content, and promote it on social media sites.
Place calls-to-action throughout your website to drive visitors to landing pages with forms. Visitors fill out the forms to get whatever you’re offering and become leads.
Send your leads automated emails to drive them along your buying cycle. Provide your sales team with lead intelligence so they can make more effective sales calls.
Analyze the success of your marketing campaigns, and determine which areas need further optimizations for future success.
Analyze
Get Customers
Get Traffic
Get Leads
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Most Enterprise Marketing Tools
Blog
Landing Pages
Lead
NurturingSEO
Website
Analytic
sSales
Tools
Social
Media
Calls to Action
Scattered, require advanced integration, and don’t provide closed-loop analytics.
HubSpot All-In-One Marketing Software
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Offer
Landing Page
Lead Nurturing
Blog
SocialMedia
Analyz
e
CAMPAIGN
Get leads
Get
cus
tom
ersG
et traffic
Incr
ease
ROI
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HubSpot Has Customers Across the Globe
HubSpot Customers Get More Site Traffic
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CUSTOMER GROUP 2010 % Increase(5 months)
2011 % Increase(12 months)
Overall 160% 430%
B2B Companies 160% 450%
B2C Companies 150% 380%
CUSTOMER GROUP 2010 % Increase(5 months)
2011 % Increase(12 months)
1 to 199 starting visitors 360% 780%
200 to 499 starting visitors 150% 610%
500 to 1,999 starting visitors 120% 380%
2,000+ starting visitors 110% 240%
HubSpot Customers Get More Leads
3 4 5 6 7 8 9 10 11 12 13 14 150
200
400
600
800
1000
1200
1400
1600
Average Number of Leads Each Month(starting with >50 leads per month)
Leads
9Months
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2Demonstration of the Tools
CONTACTSU A 360 Degree View of your Leads across all channels and interactions
SOCIAL MEDIAwIntegrations are where social gets powerful
LANDING PAGESYour all-in-one campaign control center
SMART ELEMENTS
Automatically adapt to reflect your viewers
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Get Started With30 Free Days
Start Your Trial
Someone who had been talking with your sales team for weeks….
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Learn More inOur Tip Sheet
Download Your Copy
… shouldn’t see the same homepage as your early-stage leads.
Early stage offer Late stage offer
EMAILMThe most integrated email system anywhere
; WORKFLOWSThe right messageto the right personat the right timethrough the right medium.
MOBILE APPTake HubSpot With You
c SALESFORCEINTEGRATIONOnly sync sales-ready leads to Salesforce
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3Requirements for Success
Have interest in spending time and effort to connect with internet leads1
Have a concept of a lead or an eCommerce website2
Commit 5-6 hours per week for a full year3
Be willing to create content & learn inbound marketing4
Requirements for Success
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Go to www.hubspot.com/pricing1
Price = base package choice + # of contacts
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Training starts at $2,000 one-time fee3
HubSpot Software Pricing
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Get a Free Inbound Marketing Assessment
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…if you’re one of the first 20 people to reach out!
Ryan L. Ball [email protected]
Greg Brown
Dan Sally
Paul Rios
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4Q&A