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Hudson Valley Gives 2020
May 20, 2020
Agenda
● HV Gives Updates & Reminders
● 2019 Results
● Transforming Your Events
● Communications & Social Media
● Building Your Profile
● Peer-to-Peer fundraising
● Your Nonprofit Resources
● Next Steps
● Q&A
● Giving Day May 20
○ Donations will open May 13th through the Giving Day
● Prizes
○ Look out for new Prizes
● Tagboard
● Nonprofit Toolkit
○ COVID-19 Toolkit
Updates & Reminders
2019 Results
● In 2019, 1,195 New Donors gave to HV Gives
● Matches & Challenges
○ Organizations that used Matches and Challenges
raised 3.5X more than those that did not.
● Peer-to-Peer Fundraising
○ $62,326.21 was raised through Peer-to-Peer
fundraisers
● 72% of fees were covered by donors
2019 Results Cont.
Hosting the Day Online
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Hosting the Day Online
● Virtual events are accessible to all donors
● Host a virtual event at the same time as your original event
● Engaging remote audiences in real-time
○ Online forums, discussions and hangouts (activity = visibility on social media)
○ Create FB or Instagram Poll for a dare for the ED or a staff member
○ “If this post gets 100 likes/when we reach X dollars
○ Utilize FB Live and tell people when you’re doing it!
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Virtual Gala
Can’t host the gala or dinner you were planning?
● Ask your ED, CEO to dress up and be remote keynote speakers
● Stream auction event, and even sponsor virtual tables
● Send event swag in the mail to share the love
● Peer-to-Peer Fundraisers can help spread the word
● Host a virtual toast!
● Talk about the gala in your profile
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Online Tours
Maybe your building isn’t being utilized at the capacity it was,
but you can still show supporters around!
● Give new donors a chance to understand a ‘day in the life’
● Supporters can see the direct impact their dollars will have
● Share out a schedule of your FB Live tour, and schedule your tours around
Giving Day prizes
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Online Trivia/Game Show
Great for engaging teams, families, students and Peer-to-Peer
Fundraisers!
● Ask supporters to put a team together, make a donation to play
● Host it through Facebook Live for supporters to watch in real-time
● Winners get a prize!
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Online Scavenger Hunt
Set up a weekly or one-time scavenger hunt in their house
and have participants post their findings!
● Users post photos of each item in thread or story (Instagram/FB), tag your
organization’s account and/or use a hashtag
● More posts = more visibility on social media
● Advertise the time that you’ll be posting items to find(ex. Every Wednesday
from 4pm-5pm)
● Set time limit for completion
Communications & Social Media
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Communication Strategy
In all of your communications...
● Focus on building relationships
● Grab attention, don’t bury the lead
● Be transparent about WHY you need support
● Rally a team of ambassadors - this is key!
● Now, more than ever, make these donors feel like your hero
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Reframing Your “Ask”
● Be sensitive, not timid
● Go beyond monetary donations
○ Offer alternatives for those who can’t give: share, write a
testimonial
● Each community is unique in their response to the current
situation. Look to your host organization for guidance!
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Social Media Posts (continued)
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Social Media Posts (continued)
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Facebook Live Ideas
● AMA, “Ask Me Anything”
● Frequently Asked Questions
● Volunteer, Member, Board or Staff Spotlight
● News Update (post regularly, like a “Tidbit Tuesday”)
Be creative, authentic and on-the-spot with videos. No need for a high-tech production!
Registering for Hudson Valley Gives
Building your Perfect Profile
Customize your Affiliate profile
Your Preparation Checklist
The Basics
● Logo
● Tagline
● Website
● Causes
○ Select up to 3!
Telling Your Story
Highlighting Impact
● Custom Amounts
● Unique Descriptions
● Optional Photos
● Unlimited Levels
Personal Gratitude
● Write your own custom thank you
message
● Add your own photo or video
● Sent immediately to your donor’s
email when they make a gift
● Comes from the individual listed with
your organization’s contact
information!
Peer-to-Peer Fundraising
What is Peer-to-Peer Fundraising?
Peer-to-Peer Fundraising is an opportunity to…
● Leverage your passionate supporters to rally behind your cause and
fundraise on your organization’s behalf
● Share personal stories and connections to your cause with a new
network of potential supporters to expand your reach
● Create personal fundraising pages for your supporters as a spin-off to
your main campaign
● Multiply your followers - and influence - on social media
Peer-to-Peer Fundraising
Benefits of P2P Fundraising
● Reach - Expands your reach to a new network of potential
donors by tapping into your fundraiser’s network
● Stewardship - Provides a new opportunity to engage with
existing supporters by sharing their personal connections
● Engagement - Establishes more vested interest in your
organization through active supporter participation
● Trust - Highlights your existing connections with passionate
supporters, making donors confident in your cause
● Fun - Creates an opportunity for friendly competition and social
sharing during the big event!
P2P Impact - Spring 2018 Giving Days
● On average, NPOs during Spring 2018 Giving Days using P2P
raised 330% more than NPOs not using P2P!!!
○ Average % of NPOs using P2P during a Giving Day = 19%
○ Average total # of P2P fundraisers for a Giving Day = 138
○ Average total raised by P2P fundraisers for a Giving Day =
$63,465
○ Average raised per NPO with P2P fundraisers = $6,306
○ Average raised per NPO without P2P = $1,908
Getting Your Fundraisers on Board
Start Early
● Educate your fundraisers about HV Gives as early as you can
● Gauge involvement to better understand how your fundraisers like to engage
Be Clear
● Share your goals for the day and how they can help you reach them
● Set expectations for your fundraisers so they know what to do
Make it Easy
● Provide a guide or sample content for your fundraisers to use
● Set up a time to meet with them before the day to boost their confidence
Capturing Fundraiser Stories
Motivate your Peer-to-Peer Fundraisers to share their
stories by asking them these questions:
● What made you decide to make your first gift?
● What do you wish everyone knew about this cause?
● Why do you enjoy giving to our organization?
● What is your favorite program or service to donate to?
● Since you’ve been supporting this cause, is there a
moment that stands out to you where you truly felt your
impact?
Turning Supporters into Fundraisers
Asking for money doesn’t have to be scary!
● Being sensitive, not timid
● Share their personal connection to your cause
● Speak to the work you do and why it matters
● Be an ambassador for your mission
● Encourage fundraisers to thank their donors
Engaging your Board
Encourage your board to get involved
● Remind them that Donors are looking to hear from their
organizations
● Sign them up as Peer-to-Peer Fundraisers
● Encourage them to reach out to their networks
● Turn their donation into a Match or Challenge
● Share their personal connection to your cause
● Ask them to invite other Peer-to-Peer fundraisers
Your Nonprofit Resources
● Customizable Email Templates and Guides
● Sample Social Media Posts and Best Practices
● HV Gives 2020 Downloadable Graphics
● On-Demand Training Course Videos
● Resources for Board Members and P2P Fundraisers
● Blog Articles and How-To Videos from GiveGab
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Giving Day Support & Resources
● Visit Our Help Center
○ https://support.givegab.com/
● Check Our Our Blog
○ https://www.givegab.com/blog/
● Send us an Email
● Chat with GiveGab’s Customer Success Team
whenever you have questions or need a hand!
○ Look for the little blue chat bubble!
Your Next Steps
● Like and Follow HV Gives on Social Media!
○ Don’t forget to use #HVGives
● Check your inbox for important emails
● Watch on-demand training course videos
● Check out the Nonprofit Toolkit
● Sign-up for a 1:1 session
○ https://www.givegab.com/campaigns/hv-gives-2020-training
Questions?
May 20, 2020