huggity fanpic presentation - music!
DESCRIPTION
Experiences are what people cherish, remember, what makes them laugh or cry. The last minute goal, game saving points or hair-raising three song encore. We're all part of something big. At Huggity we capture these moments and give fans new possibilities to relive and share them with their friends.TRANSCRIPT
THE EVENTBEYOND
ENGAGING FANS & EXTENDING BRAND EXPOSURE
We are coming from the world of sports
Champions League 1UALIlERS
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6 NationsBelgium 0REMIER�League
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Liga Total Cup
Final
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English 0REMIER�League
Recent events we’ve captured
360FanPic
Brands we’ve promoted
In the last 2 years we’ve captured over 3,000,000 fans giving 400,000 of them a chance to share their “I was there” moment.
We’ve developed a new Post-event Marketing Tool which engages fans, extends exposure beyond the event and delivers measurable results.
We called it a
FanPic
We take create a huge 35 billion pixel image of the crowd, and bring fans to artists’ or partners’ website to try and find themselves.
Users can zoom right into the massive image of the crowdand find themselves…
Once spotted, fans tag themselves and their friends and share through Facebook
FB STORY
PHOTO
I was there!I was there!
We create customised, branded story and image of a fan overlaid with branded content and prompt fans to share it with their family and friends.
I was there!
Branded stories and images are visible by all of the fans’ Facebook friends, increasing reach and exposure of the event or partnering brands.
I was there!
Isle of MTV Case Study
825,060
FANS / 25,000 VENUE / Malta
PERIOD / 7 days CLIENT / Swatch
3,765 fans tagged themselves
15.4% of event audience engaged
Measured Story and Photo impressions generated and seen by fans’ friends
Unique Visits to FanPic Page
Average Time Spent on FanPic Page
53,000 4:15 2,145
Emails Collected
27,455Interactions
(Friends Clicks, Likes & Comments)
Non-tangible Value
Comparison to Facebook advertising spent
€8,100Advertising Value
(FB CPC - Audience Based on Demographic who engaged
with FanPic)
data captured / increased awareness through social recommendation
brand engagement / emotional proximity development
Sport Case Studies
VENUE / Old Trafford FANS / 75,500
CLIENT / Chevrolet PERIOD / 10 days
1,740,290
9,256 fans tagged themselves
12.3% of event audience engaged
Measured Story and Photo impressions generated and seen by fans’ friends
Unique Visits to FanPic Page
Average Time Spent on FanPic Page
127,560 3:06 28,150
Twitter Shares and RT
5,189
Emails Collected
1,123,230
6,285 fans tagged themselves
21% of event audience engaged
Unique Visits to FanPic Page
Average Time Spent on FanPic Page
52,000 3:52 3,786
Emails Collected
FANS / 30,000 EVENT / Lechia vs Barcelona match
PERIOD / 10 days CLIENT / PSP Promotions
Measured Story and Photo impressions generated and seen by fans’ friends
Public Announcement
Big Screens Infomercials
Flyer Promotion
Social Channels
1. We activate before and during events.
How can fans find it?
2. FanPic is hosted on a partner’s or an artist’s website
End to End Project Delivery.
Globally.
Full Customisation
Based on Objectives.
Unique Features Driving Further
Engagement
What we deliver
Value for artist and partners
Increase in Streaming Revenues
New Audiences Reach and Awareness
Capture Data to Retarget Fans
What are the benefits?
Merchandising Opportunities
FanPic Customisations
we do that and more…
Merchandise integration
zoom > tag > purchase
We leverage traffic & engagement to increase sales of digital and existing merchandise.
Treasure hunt
“find items to win”
With FanPic’s ‘Treasure Hunt’ feature, items are hidden in the crowd and around the venue for fans to find.
FanPic radar guides them and helps to locate hidden items
Treasures found can result in achieving points and everyone knows points means prizes.
Fans are prompted to answer quiz questions.
At this points we ask fans for their personal details. This feature presents very powerful data mechanisms in FanPics.
event
Huge Crowd Pho
to
Tell
them we are takin
g
we upload huge imageto our fast servers
it’s readyin
24HOURS
after the event
Direct Marketing CampaignsWe can design competitions, which will capture email addresesof visitors, to be used for post event marketing campaigns
Measure EffectivenessNumber of Facebook impressions and clicks on postsbranded page views and time on site
Processit takes us
approximately
2-3 minutes
to photograph
1000’s of fans
we stitch, customise with branding
& use our application to make facebook tagging
possible...
We create content based on an emotional hook,that allows brands and artists to cut through the noise of all other marketing activities.
Engaging sports and music fans
beyond the event
See Examples on
www.huggity.com
[email protected] +353 1 4100 600 @huggity facebook.com/huggity