PRESENTED BY- ADITYA M . KARWA

HISTORY-

HUL was formed in 1933 as Lever Brothers India Limited and came into being in 1956 as Hindustan Lever Limited through a merger of LEVER BROTHERS Hindustan Vanaspati Mfg. Co. Ltd. and United Traders Ltd.

Lever Brothers started its actual operations in India in the summer of 1888, when crates full of Sunlight soap bars, embossed with the words "Made in England by Lever Brothers" were shipped to the Kolkata harbour and it began an era of marketing branded Fast Moving Consumer Goods (FMCG)

Unilever is owned by British Dutch Company 52% share

INTRESTING FACTS :-

HUL Touches the lives of every 2 individuals out of 3 Indians every day

tIt is a part of a 40 Billion Unilever group the group has more than 450 brands over a 14 various categories of Home and Personal care and food products

Presence in more than 100 countries and employees more than 174000 people world wide

The company was incorporated 1933 but it sales were since 1888 in India

Indian Scenario :-

India’s largest FMCG Company ( fast moving consumer goods)

In India over 700 Million consumers are there

More than 15 thousand Employees including 1300 managers

More than 200 hundred research scientist working on R & D

Laundry

Soaps Hair n care

Skin care

Deodorants

Skin care

Tea

Oral care

NO. 2

NO.1

Comparable audited results * (in cores) for the 12 month period from April 2011 to March 31, 2012 compared to April 2010 to March 31, 2011 *

INTO RURAL HEART• ‘VIM KHAR KHAR CHALLENGE’• ‘ PROJECT STREAMLINE’• ‘ PROJECT BHARAT’• ‘ INTEGRATED RURAL PROMOTION VAN• ‘ SELF HELP GROUPS’• ‘ INFOMERCIALS’• ‘PROJECT MILLENIUM’• ‘GRAMEEN KE BEECH’• ‘PROJECT SHAKTI’

MARKETING STRATERGY

IT IS ALSO KNOOWN AS SACHET

MARKETING

INTRODUCTION-

The Procter & Gamble Company (P&G) is an American Multinational Consumer goods company

Headquartered in Cincinnati, Ohio, USA. Its products include foods, beverages, cleaning agents and personal care products.

In 2011, P&G recorded $82.6 billion dollars in sales.Fortune magazine ranked P&G at fifth place of the "World's Most Admired Companies

" list, which was up from sixth place in 2010. Procter & Gamble is the only Fortune 500 company to issue C Share common stock.

HISTORY-

Established in 1837 by William Procter & James Gamble in Cincinnnati

Started making candles and soaps

Introduced themselves Five business segments

In 1858–1859, sales reached $1 million. By this point, approximately 80 employees worked for Procter & Gamble

During the AMERICAN CIVIL WAR the company won contracts to supply the UNIOUN ARMY with soap and CANDLES

In addition to the increased profits experienced during the war, the military contracts introduced soldiers from all over the country to Procter & Gamble's products.

CATEGORIES :-

PRODUCT RANGE -

FINACIAL STATEMENT :-

EPS- EARNING PER SHARE EVA-ECONOMIC VALUE ADEDD

*BRAND WAR*(video)

Advertisement of Rin Comparing whitening power with Tide School bus Add

SEGMENTATION OF DETERGENT MARKET IN INDIA

PREMIUM MID - PRICED MASS MARKET

Eg.Ariel Surf excel

Eg. Rin Tide

Eg. Wheel Nirma Ghadi

MARKET ANALYSIS -

In between two brands Rin and Tide Rin is not there in market

But still Hul is still leading the market in terms of combine market share of DETERGENTS It has 38% market share

SHAMPOO MARKET :-

7.9% 9.4%

OVERALL SHAMPOO MARKET

CLEARLY HUL I S WAY AHEAD OVER P & G

FINAL SHOW OFF

Sales

OTHERS 30% HUL

46%

P & G 24 %

CONCLUSION :-

INDIA IS A LARGEST GROWING FMCG MARKET IN THE WORLD

INDIAN RURAL MARKET IS GROWING VERY PAST

HUL CAPITALISED IT VERY EARLY AND STANDING HIGH IN A MARKET

FMCG WILL BE GROWING MUCH MORE SO ITS HAVE VERY LARGE SCOPE

**THANK YOU**

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