hul
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A PRESENTATION ON
“ HUL-SUPER VALUE STORE” BY ROHIT KUMAR BM010127
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Facts about Hindustan unilever limited
Reach 700 million consumersCovers over 6.3 millions retails outlets over 2000 suppliers and associates
Geographical PresenceHeadquartered in Mumbai National sales Network office in 4 metros
PeopleMore than 15000 employers13000 managers and 299 scientists and technologies
ListingIn nse and bseShareholder base 3.5 lacks
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DefinitionA very large retail store that stocks highly diversified merchandise, such as groceries, toys, and camera equipment, or a wide variety of mechandise in a specific product line, such as computers or sporting goods.
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Distribution Network HUL distribution network is recognised as one of its
key strength
Its focus not only to the access to there Brand but also to touch consumer with a three way convergence
Product availability
Brand communication
Brand experience
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Product Profile Hindustan Uniliver is biggest company in the FMCG
Its product divided into various categories
1.Home and personal care product
Dets:All the detergents and dishwashers like Vim,Rin,Surf Excel
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. Personal care product
Oral: toothpaste and toothbrush
Skin:soaps,talcum powder,faircream,bodylotion,winter cream like (pears,vaseline,ponds and fair lovely)
Hair shampoos (Sunsilk Clinic All clear)
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THANK YOU