hulasync : startup weekend project
DESCRIPTION
A device that synchronizes all your information into the cloud.TRANSCRIPT
“The device that automatically syncs your external drives to the cloud”
The Problem
You need to remember to back up your external drives, it takes time, and mistakes can be made.
The Solution
Desktop
Laptop
Our Hula Sync device enables consumers to automatically sync and back up their external hard drives to the cloud
provider of their choice!
Value Proposition
No more worries or hassle…Hula Sync provides convenience and peace of mind.
“Backing up your drive has never been easier!
Customer Feedback
Interviewed 6 people about our product:People agreed backing up their external drives
are cumbersome and they often forget to do itPeople liked our idea and expressed interest in
purchasing one for the convenience factor
Potential customer – EntireCloudInterested in partnering to offer our HulaSync
device to their current customers
Business Model: Market Strategy
2 – Tier Marketing Sales Strategy:1st Approach – Direct Sales through our website
Our clients – anyone who owns external hard drives, USB Sticks, flash drives, or even mobile smart phones # of external hard drives sold in 2012 – 620 Million # of smart phones in 2012 – 500 Million Current Potential market size of 1.2 Billion! And Growing…Global USB Flash Drives Market to Reach
568.98 M by 2015 – Report by Global Industry Analysts, Inc If we capture just 1% of the Total Market –
1.2 M units @ $100 per Unit = $120M in Gross sales!!
Plan to drive consumers to our website through web search optimization and social media marketing
Market Strategy (Con’t)2 – Tier Marketing Strategy:
2nd Approach – Licensing!License our product to: (1) manufacturers of
external drives, and (2) to cloud storage providers# of Total Manufacturers for external drives = 57# of Smart Phone Manufacturers = 7# of Cloud Storage Providers = 150Potential Market Size for Licensing = 210 Manufacturers
Offer 5% royalties on all units sold with a minimum royalty per year basis. Assuming MSRP $100
License on: Software and PatentsAlready have established relationship with patent
brokerage agencies – i.e. Oceantomo ICAP
Prototype: HulaSync Box
USB drives x 4, Ethernet slot, SD card slot, Wi-Fi, blinking light and sync button.
www.hulasync.com
Install in 3 Easy Steps:
Power Up, connect your USB device , and press sync.
Execution: Prototype
Management Interface - HulaSync
File System – HulaSync
Initial Testing Completed
iPhone/iPod/iPAD
Western Digital Drives
Several USB Dongles
Compact Flash Readers
Intellectual PropertyWe are identifying everything that is novel about
this product.
We will file for provisional patents in the U.S. and abroad.
Our TeamEdwin Hernandez Ph.D – Chief Technical Officer
Doctorate from UF in Computer Engineering 20 years of engineering background experience 8 patents issued Experience working at Microsoft and Motorola
Henry Incer – Business Management MBA from Nova Southeastern University Management experience working at Walmart and Disney
Lucie Allaire – Marketing and Sales Development B.S.B.A from UF with concentration in marketing and
minor in entrepreneurship Sales and marketing experience from small businesses
and own entrepreneurial endeavors
Any Questions?
Visit us at www.hulasync.com