hull manchester - ioic.org.uk · industry, vma share findings to help answer some of these...

LIVERPOOL

LEEDS

YORK

SALFORDThe Landing, MediaCityUK,

Salford, Manchester – 16 June 2016

NEWCASTLE SHEFFIELD

HULL MANCHESTER

Hello The North is justly proud of its

industrial heritage as the powerhouse of Britain. Its principal cities – culturally, technologically and economically – have always been at the forefront of driving change.

What’s happening

That position has been achieved through communication, collaboration, innovation and an ability to create powerful connections.

In our instant age of digital communication, making connections and sharing great ideas has never been easier and essential. That’s why Better Connected is about reigniting IoIC’s Northern Region to create a better connected network of communicators who can share best practice, support each other, influence, drive change and celebrate the very best of internal communication here in the North.

Our region is rich in experience and ideas and if we all become Better Connected we can build a new powerhouse of communication.

Join us at MediaCityUK on 16 June and you can play your part in shaping a Better Connected future here in the North.

Andy Holt, Regional Director, IoIC North

Speakers 4 & 5

Timetable 6 & 7

Booking and cost 8

Use the event # to

keep colleagues and

people you know

informed

#ioicbetterconnected

I am delighted to have recently taken on the role of Chief Executive for the IoIC and I am really looking forward to meeting everyone at the upcoming Better Connected event and to see the North region reignite.

One of my aims in this role is to meet and hear from members and IC professionals, to find out what is on the agenda for communicators and what more we can do as an Institute to support you.

I have no doubt that this event will be the springboard to a connected region that shares ideas and pulls on its wealth of experience and knowledge, and I am excited to be there to be part of it.

Jennifer Sproul, Chief Executive IoIC

l v

Here to support you

Welcome

Better Connected | 2016 Better Connected | 20162 3

Speakers

Pauline Prow, Chief People Officer at Monarch Airlines Group. Pauline joined Monarch Airlines in June 2009 as HR Director and was appointed Group HR Director in May 2010, taking on responsibility for all aspects of HR functions across the Group. Prior to joining Monarch, Pauline had spent 30 years in the automotive sector with General Motors (GM) where she held a range of senior HR management positions within the warehousing, manufacturing and corporate divisions both in the UK and Europe. Pauline was appointed Chairman of The Monarch Foundation in May 2013 and holds positions on the airline’s board as well as the board of Monarch Aircraft Engineering.

Paul Diggins, Head of IC and Brand Engagement at Direct Line Group. Paul is a proven and people-focused communications professional who is used to operating within, and influencing, the highest levels of executive management. A determined and consistently high-performing individual, with a wide range of strategic and change communication, team leadership, project management, and channel management skills, Paul is an inspirational leader and award-winning innovator in internal communications. With over 15 years’ experience in internal comms, gained in companies across Europe like Barclays, Prudential, T-Mobile, Everything Everywhere, RBS and now the Direct Line Group.

Gill Galassi, former Head of Corporate Communications at Well.Gill joined the Co-operative Pharmacy in late 2014, following its acquisition from the Bestway Group. Her remit was to launch the new brand for the business, ‘Well’, to internal colleagues by defining and cascading the vision, values and business narrative. In addition, she led the rebrand across the national media and introduced new social media channels. In April 2015, Gill was appointed to the newly created Head of Corporate Communications role, holding responsibility for events, PR, colleague communications and social media, and consolidating internal and external communications.

Andrew Harvey, Director, Internal Communications Practice, VMA Group. Andrew spent the early years of his career working as an internal communications manager in the financial services sector before embarking on a career in recruitment. Since 2006 Andrew has specialised in recruiting internal communications professionals into organisations across the UK, at all levels, both on a permanent and interim basis. Andrew is an Executive Director of VMA Group and leads the company’s internal communications recruitment practice.

Julie Mazzei, Managing Consultant, UK North & Midlands Practice, VMA Group.Julie has over 15 years’ experience in communications and PR, having worked in senior positions as an in-house communications manager, agency consultant and journalist. Julie joined VMA Group in 2009 and is Managing Consultant of VMA Group’s UK North & Midlands Practice. Julie has significant experience of recruiting internal communications professionals into a range of organisations and sectors, at all levels.

Victoria Wright, Senior Specialist in Communications and Employee Engagement.If there is too much complexity and not enough energy around the communications and engagement in your business then Victoria will want to know more. Having a rare blend of commercial and public sector experience combined with years of getting the job done, Victoria now supports organisations big and small to unravel their complex communications needs. She delivers a big boost of energy to any environment, making sure needs are met, plans delivered and people are inspired, always leaving the organisation in even better shape than when she arrived.

Andrew Denton, Director of Communications for Best Western Great Britain and Beacon. Andrew joined the company in October 2014. His role is to work with both brands to support promotion in the media in order to generate and optimise new business and add value to existing stakeholders. In his previous role Andrew was responsible for devising and delivering the communications campaign that brought the Tour de France to Yorkshire in 2014. As Head of Media for the Yorkshire Grand Départ he looked after 2,000 international journalists as well as briefing stakeholders including Downing Street, the Cabinet Office and the Royal household.

Kate Bromley, Corporate Communications for Best Western Great Britain. Kate joined Best Western in August 2015 to develop internal communications for the business. This involved reviewing the existing communications to over 260 Best Western GB member hotels and instigating an internal communications strategy for Central Office staff including Best Western and Beacon employees both field and office based. Having previously worked in the charity sector for Help for Heroes and in a consultancy role with the NHS for a Transformation programme in Leeds, she brings experience of effectively communicating to a wide variety of audiences through different channels.

Jane Lawrence, Group Internal Communications Manager at NWG. Jane Lawrence is the Group Internal Communications Manager at Northumbrian Water Group (NWG). Along with her team of five comms professionals, they are responsible for leading communications to inspire and engage over 3,200 employees, who deliver clean clear drinking water to the taps of over 4.5 million customers in the North England, Essex and Suffolk. In three years they have delivered an award-winning IC strategy, which has completely changed the landscape of communications in this utility. Now, 88% of their people now say they are kept up to date with news and information about the business and 70% wouldn’t change communication at NWG.

Rich Baker, Internal Communications and Employee Engagement Director at andpartnership. Rich Baker MBA MIIC MCIPD is a strategic and experienced internal communications consultant with over 20 years’ experience with brands including Carlsberg, Virgin Trains and McDonald’s. He is currently Communications & Engagement Director at andpartnership, a leading organisational change consultancy with clients that include Virgin Trains, Aldermore Bank, Nationwide, Superdry, Boots, Dudley MBC and more. He’s also a board director at the IoIC.


Time Session

09.45 - 10.15 Arrive, registration, tea/coffee

10.15 - 10.30 Welcome and introductions• Andy Holt – introduction (10 mins)• Jennifer Sproul – welcome (5 mins)

10.30 - 10.40 Ice breaker - Andy Holt

Time Session

16.40 - 17.00 Wrap up

17.15 onwards

Bar and refreshments – All

Time Hot topic Why hot? Led by10.40 - 11.20 How to better

connect your people to new brand positioning and ways of working

Presentation (20 mins)

Communication clinic (20 mins)

IoIC North member interviews and surveys established a desire to gain insight from other businesses involved in implementing change.

Gill Galassi, former Head of Corporate Communications at Well. With everything that goes on in our organisations, with a constant introduction of new products, services, systems and processes, how do we best make sense of what this all means for our people and what’s required of them? And how do we position these new ways of working with the overall strategy and, at the same time, achieve acceptance and adoption?

11.20 - 11.35 How to better connect what we do to the changing role of internal communication

IoIC North member interviews and surveys established that, as the role of IC ever- changes, the challenge is finding time to adapt in the now and at the same time, plan to be future ready.

Andrew Harvey, Director, Internal Communications Practice and Julie Mazzei, Managing Consultant, UK North & Midlands Practice, VMA Group. The landscape of internal communication continues to change at pace. As organisations look to embrace social media and digital, and audience preferences move away from top-down to self-published information and employee-led communication, what does this mean for the skill-sets required of our industry? And how do we develop an emerging talent pool to ensure we are future ready? Based on their latest Inside Insight report on the IC industry, VMA share findings to help answer some of these challenging questions.

11.35 - 12.35 How to better connect your people to your strategy and purpose

Presentation x2 (40 mins)


Recent surveys (e.g. State of the Sector by Gatehouse) highlight this topic as the number one objective for IC professionals in 2016.

Paul Diggins, Head of IC and Brand Engagement at Direct Line Group and Pauline Prow, Chief People Officer at Monarch Airlines Group. Communicating strategy and purpose is the bread and butter of what we do as IC professionals. Done numerous times in many organisations, with varying degrees of accomplishment, we all know, as our businesses continually adapt, we’ll be doing it all over again sometime in the future. So, if we all have the same challenge, it makes sense to share our experiences, support each other and learn from ‘gone-wells’ and mistakes.

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13.30 - 14.10 How to better connect your people with social media and digital


Communication clinic (20 min)

The VMA Inside Insight 2016 report highlights that 70% of respondents believe the use of digital and social media in their organisations is either poor or average.

Rich Baker, Internal Communications and Employee Engagement Director at andpartnership. More and more of our companies are implementing new social media and digital platforms designed to better connect our employees and work more effectively and efficiently. In this session, we ask what else we can do to engage users in a way that maximises acceptance and adoption, adds real value to ways of working, and achieves a significant return on investment.

14.10 -14.50 How to better connect your communication outcomes with organisational performance



IoIC North member interviews and surveys established that demonstrating the true value of what we do continues to be a key challenge.

Andrew Denton, Director of Communications and Kate Bromley, Corporate Communications Executive at Best Western Hotels. Although the significance of the IC role in organisational success is clear, we still hear questions at all levels of the organisation about how effective our internal communication activity is and how it links to organisational performance. In this session, we explore what we can do to make these linkages clearer and to better demonstrate the value-add.

14.50 - 15.30 How to give your middle managers the skills and tools they need to better connect with their teams



In the 2016 Gatehouse study, State of the Sector, the biggest single barrier to success is viewed as the lack of line manager communication skills.

Victoria Wright, Senior Specialist in Communications and Employee Engagement. Employees tend to experience the ‘world of work’ through what they do each day and being part of a team. So what more can we do to develop our middle managers as great communicators to do the job of engagement and change management, and at the same time maximise the productivity and effectiveness of their teams?

16.00 – 16.40 How to better connect as IC professionals in the North


Better Connected clinic (30 mins)

Feedback from member interviews clearly identified a need to keep up momentum and look for ways to better connect across the community on an ongoing basis.

Jane Lawrence, Internal Communications Manager at Northumbrian Water and Internal Communicator of the Year 2015. Here, Jane presents a case study of how her organisation (Northumbrian Water) has connected with other businesses in the region to work together and support each other on the common IC challenges they face. In this session, we will consider what we will do to keep up the momentum and stay connected in the form of local hubs.

Timetable

12.35 – 13.30 LUNCH

15.30 - 16.00 BREAK


Follow us on Twitter@IoICnorth and on LinkedIn and IoIC nationally @ioicnews

Booking and feesThe cost is for the whole day and also includes refreshments and lunch.

£85 plus VAT for members of the IoIC and £95 plus VAT for non-members.

Reservations: To book your place and for hotel discounts email [email protected]

Date:16 June 2016.

Venue: The Landing, MediaCityUK, 111 Broadway, Salford M50 2EQ

About the IoICThe Institute of Internal Communication (IoIC) supports internal communication practitioners in their careers, promotes high professional standards within the sector and raises awareness of the value of internal communication.

It is the only professional – and independent – institute in the UK dedicated to furthering internal communication knowledge and practice. www.ioic.org.uk

Travel InformationMediaCityUK is only a two-minute drive from the national motorway network (M602) and a 10-minute drive from Manchester City Centre. The postcode for Satnav users is M50 2EQ. The Garage is a multi-storey car park, providing 2,300 secure parking spaces. It is accessed directly from Broadway and is open 24/7, providing ideal parking, although more spaces tend to be available on the higher floors. You can also get to MediaCityUK on the Tram from Manchester City Centre, which takes approximately 15 minutes.

Better Connected | 20168

hull manchester - ioic.org.uk · industry, vma share findings to help answer some of these...

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