human centered design
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Human Centered DesignTRANSCRIPT
Disclaimer
These are my personal opinions on the subject and in no way represent that of my employer.
How might we solve water
problem in rural India?
Empathy !!
http://www.youtube.com/watch?v=cDDWvj_q-o8
GE – MRI Machine
http://www.youtube.com/watch?v=jajduxPD6H4
What is Human Centered Design ?
Human-centered design is about believing you can make a DIFFERENCE, and having an intentional PROCESS in order to get to new, relevant SOLUTIONS that create POSITIVE IMPACT.
How might we design a cook stove
that reduces the amount of smoke
inhaled by the user?
How might we design a toilet for
families living in areas with no
sanitation infrastructure?
How might we redesign the school
lunch program for an entire city while
providing for differences in individual
schools?
Human-centered design is a mindset !!
HCD gives you faith in your creative abilities and a process for transforming difficult challenges into opportunities for design.
It’s Human-Centered
Empathy and Understanding of needs
It’s Collaborative
Several great minds
It’s Optimistic
We can all create change—no matter how big a problem
It’s Experimental
Fail and to learn from your mistakes
HCD - an approach any challenge !!
Why Research ?
Source - Inc. Startup
Design Thinking
Source - http://www.khoslaventures.com/design-thinking/
Design Thinking
DESIGN THINKING means
creating INNOVATION by combining MULTI- DISCIPLINARY TEAMS, creative SPACE and an
iterative APPROACH.
Innovation
Source – http://www.nextupasia.com/how-design-thinking-can-change-the-world/
Source - http://doctorpreneurs.com/archives/2280
Multi-Disciplinary Teams
www.comakewith.us
Creative Space
Source – bootcamp bootleg d. School
Iterative Approach
*Source https://dschool.stanford.edu/groups/k12/wiki/17cff/
Iterative Approach
Understand Observe Define Ideate Prototype Validate
Problem Space Solution Space
Empathy
Iterative Approach
Understand Observe Define Ideate Prototype Validate
Problem Space Solution Space
Empathy
Design Thinking – Empathy Phase
Empathy
Define
Ideate
Prototype
Validation
Build Empathy
Pair up for interviews - Interviewer and Note
taker
See through the eyes of your users
Steer with open-ended questions
Confirm, redirect, or stop conversation with
Close Ended questions
Apply 5 WHY Techniques
Talk less, listen More
Take photos , Collect artifacts
Write down your impressions
“There Are No
Facts Inside Your Building,
So Get Outside.”
Steve Blank, entrepreneur, author, and educator http://www.forbes.com/sites/kevinready/2012/08/28/a-startup-conversation-
with-steve-blank/
Design Thinking – Define Phase
Storytelling
Clustering
Personas
Task Flow Analysis
Framework
POINT OF VIEW
Hypothesis about users’ needs
HMW Statement
Empathy
Define
Ideate
Prototype
Validation
* Source - http://www.3d-innovations.com/blog/?tag=design-thinking
Synthesis Framework
Source – Ideo HCD Tool Kit
Point of View and HMW Statement
Source – bootcamp bootleg d. School
Design Thinking – Ideation Phase
Empathy
Define
Ideate
Prototype
Validation
Be Visual
Defer Judgment
Encourage Wild Ideas
Build on the Ideas of Others
Go for Wild Ideas
Go for Quantity
One Conversation at a time
Stay Focused on topic
Brainstorm Rule
Source – bootcamp bootleg d. School
Design Thinking – Prototype Phase
Empathy
Define
Ideate
Prototype
Validation
Physical
Wireframes
Interaction
Storyboards
Acting
Pretotyping
Source – bootcamp bootleg d. School
Physical Prototype
Source - http://www.wooga.com/2011/03/lego-prototyping/
Story Board Prototype
Example storyboard from Arie Stavchansky, http://stavchansky.net
Acting / Role Play Prototype
Source - http://static.wooga.com/wp-content/uploads/Lego-Prototyping-One-copy.jpg
Design Thinking – Validate Phase
Test the Solution with a “demo” before Building the actual product*
* Source- Running Lean – Ash Maura
Empathy
Define
Ideate
Prototype
Validation
* Source - http://lean.st/
Des
Source - https://novoed.com/designthinking/reports/166459
References
IDEO HCD Tool Kit
Inc. Startup
TLC Labs
http://uxthink.wordpress.com/2010/01/10/apple-design-proces/
http://theleanstartup.com/
Thank you !!
Manik Choudhary [email protected] LinkedIn - http://www.linkedin.com/pub/manik-choudhary-pmi-acp-cspo-psm/1/54/529 Slide Share - http://www.slideshare.net/ManikChoudharyPMIACP Twitter – #manikchoudhary9