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Human Centered Design for Learning Practitioners Kristen Gallagher, Edify

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Page 1: Human Centered Design for Learning Practitioners (Association for Talent Development workshop/presentation)

Human Centered Design for Learning Practitioners

Kristen Gallagher,Edify

Page 2: Human Centered Design for Learning Practitioners (Association for Talent Development workshop/presentation)

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Objectives Let’s get to work!

Welcome!

Learn

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Answer this for yourself:

Why are you here? What’s one thing you want to leave with at the end of the

workshop?

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Objectives

● Understand fundamental Human Centered Design concepts to instructional design methodologies.

● Use a personal toolkit for applying HCD to your learning design process.

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Let’s Learn!

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What is HCD?

Methodology

Idea Generator

Solution Driver

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Connecting to ADDIE

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Connecting to SAM

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Evolving to the Human Centered Design Model

http://www.grameenfoundation.org/what-we-do/financial-services/solutions-innovation-process

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Human Centered Design Model - Simplified

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Why HCD in Learning?

Learner-Focused, not outcome focused

Regenerative

Knowledge Retention Geared

irony

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Objectives Measurement

Taking HCD to Learning

Research Content

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Choose a Theme:

● Sales Enablement: You’ve been tasked with helping a junior sales team ramp up quickly on their product (a software system)

● Anti-Harassment: You’ve been tasked with reimagining this program - it hasn’t been working

● Train-the-Trainer for Production Floor Feedback: You’ve been tasked with helping production managers learn the feedback program

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Creating and Understanding Personas

● Start by knowing the “who”● Understand what that person wants

and needs● Create an empathy map (wait for it…!)

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Create an Empathy Map

Seeing

Feeling

Doing

Thinking

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Summarize your Findings

Step 1: List your customer’s needs. What are they trying to accomplish?

● ______________________________________● ______________________________________

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Interview your customer

Step 2: Write down as many open-ended questions as you can in the next 2 minutes.

Step 3: List down insights? What new/unique things did you learn about your customer?

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What’s the problem statement you want to work on?

How might I __________________*

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1. Is the question focused on ultimate impact?2. Does the question allow for a variety of

solutions?3. Does the question take into account context and

constraints?

Test Your Problem Statement

Too Broad Just Right Too Narrow

How might I redesign the sales enablement program?

How might I equip our junior sales team to better educate our

customers so that they are ready to purchase?

How might I build an elearning course to teach sales reps how to sell

our product?

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Generate Ideas - The Ideation Phase

1. Quantity over Quality2. Shooting down ideas3. Questioning validity or feasibility

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(Radical) Ideation

Try: Thinking about things in a different context:

● Imagine 2 possible ways to make this training work for giraffes.

● Imagine 2 possible ways to make this training work on the moon.

● Imagine 2 possible ways to make this training work without sound.

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Sketching

*Stick figures are (more than) okay!

Sketch 3 new ways to meet your customer’s needs:

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Prototyping Solutions

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Bring your idea to life

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Designing Tests

1. Decide what you want to test2. Create a few test methods3. Determine how you would find success or

failure

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Test your prototype

*Focus on learning,not validation (don’t reinforce your beliefs)

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Ask Questions

Observe

Create and Test

Repeat!

Your Toolkit: Taking it Back to Work

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Thank You!

Talk to me:

[email protected]

@kristenmaeve

@edifyedu