human-centered technology innovation · 13 it's not just about economics, it's about...
TRANSCRIPT
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Human-Centered Technology Innovation
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design thinking
observation and empathy
SAY THINK
FEELDO
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method to the madness
bodystorming
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draw it
unfocus groups
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TRADITIONAL INVESTIGATION
Improves existing things
Focuses on explicit needs
Uses market segmentation
Takes place in controlled settings
Structures interviews
Analyzes objective data
OBSERVATION & EMPATHY
Inspires new ideas
Uncovers latent needs
Focuses on individuals
Happens in natural contexts
Promotes dynamic conversations
Generates interpretations
complementary techniques
uncovers latent needs
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Evenflow stroller
case study - Shimano
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Shimano story
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analogous experiences
fail early and often
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Shimano story2
how is this relevant to energy?
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from institutional to personal
produce conserve
measure share
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what we’ve learned about energy(so far)
it's not just about economics, it's about values
it's not just about technology, it's about behaviors
it’s a design failure, not a people failure
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it's not just about economics, it's about values
it's not just about technology, it's about behaviors
it’s a design failure, not a people failure
what is the value of solar power?
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your brain on solar
ENERGYHOME IMPROVEMENT
SOLAR
EFFICIENTWINDOWS
REPLACEAPPLIANCES
CFLBULBS
KITCHENREMODEL
INSULATIONCHANGE
BEHAVIOR
DONOTHING
CARBONOFFSETS
HYBRIDVS. GAS
ROOMADDITION
LANDSCAPING
NEW ROOF
it's not just about economics, it's about values
it's not just about technology, it's about behaviors
it’s a design failure, not a people failure
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55 mpg guy
influencing behavior
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it's not just about economics, it's about values
it's not just about technology, it's about behaviors
it’s a design failure, not a people failure
technology is not a replacement for good design
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it helps to have both (+ viability)
“Our energy future is not about devising alternative fuel sources to sustain life as we know it. It’s about
uncovering the patterns of how we live now so we can change our behaviors and live better tomorrow. It’s
neither a purely technological nor purely economic issue. Energy is a human issue.” – Jen Leonard
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thank you