human-centred design in a big four
TRANSCRIPT
![Page 1: HUMAN-CENTRED DESIGN IN A BIG FOUR](https://reader031.vdocument.in/reader031/viewer/2022022413/58ec9c811a28abf3148b4675/html5/thumbnails/1.jpg)
digital
UXNZ October 2015
Human centred design in a big four
![Page 2: HUMAN-CENTRED DESIGN IN A BIG FOUR](https://reader031.vdocument.in/reader031/viewer/2022022413/58ec9c811a28abf3148b4675/html5/thumbnails/2.jpg)
digital
Optimal Experience
![Page 3: HUMAN-CENTRED DESIGN IN A BIG FOUR](https://reader031.vdocument.in/reader031/viewer/2022022413/58ec9c811a28abf3148b4675/html5/thumbnails/3.jpg)
digital
Optimal Usability
![Page 4: HUMAN-CENTRED DESIGN IN A BIG FOUR](https://reader031.vdocument.in/reader031/viewer/2022022413/58ec9c811a28abf3148b4675/html5/thumbnails/4.jpg)
digital digital
![Page 5: HUMAN-CENTRED DESIGN IN A BIG FOUR](https://reader031.vdocument.in/reader031/viewer/2022022413/58ec9c811a28abf3148b4675/html5/thumbnails/5.jpg)
digital
![Page 6: HUMAN-CENTRED DESIGN IN A BIG FOUR](https://reader031.vdocument.in/reader031/viewer/2022022413/58ec9c811a28abf3148b4675/html5/thumbnails/6.jpg)
digital
I used my welcome letter
to start a fire
An Insurance Customer
![Page 7: HUMAN-CENTRED DESIGN IN A BIG FOUR](https://reader031.vdocument.in/reader031/viewer/2022022413/58ec9c811a28abf3148b4675/html5/thumbnails/7.jpg)
digital
![Page 8: HUMAN-CENTRED DESIGN IN A BIG FOUR](https://reader031.vdocument.in/reader031/viewer/2022022413/58ec9c811a28abf3148b4675/html5/thumbnails/8.jpg)
digital
![Page 9: HUMAN-CENTRED DESIGN IN A BIG FOUR](https://reader031.vdocument.in/reader031/viewer/2022022413/58ec9c811a28abf3148b4675/html5/thumbnails/9.jpg)
digital
![Page 10: HUMAN-CENTRED DESIGN IN A BIG FOUR](https://reader031.vdocument.in/reader031/viewer/2022022413/58ec9c811a28abf3148b4675/html5/thumbnails/10.jpg)
digital
Why?
![Page 11: HUMAN-CENTRED DESIGN IN A BIG FOUR](https://reader031.vdocument.in/reader031/viewer/2022022413/58ec9c811a28abf3148b4675/html5/thumbnails/11.jpg)
digital
![Page 12: HUMAN-CENTRED DESIGN IN A BIG FOUR](https://reader031.vdocument.in/reader031/viewer/2022022413/58ec9c811a28abf3148b4675/html5/thumbnails/12.jpg)
digital
![Page 13: HUMAN-CENTRED DESIGN IN A BIG FOUR](https://reader031.vdocument.in/reader031/viewer/2022022413/58ec9c811a28abf3148b4675/html5/thumbnails/13.jpg)
digital
![Page 14: HUMAN-CENTRED DESIGN IN A BIG FOUR](https://reader031.vdocument.in/reader031/viewer/2022022413/58ec9c811a28abf3148b4675/html5/thumbnails/14.jpg)
digital
![Page 15: HUMAN-CENTRED DESIGN IN A BIG FOUR](https://reader031.vdocument.in/reader031/viewer/2022022413/58ec9c811a28abf3148b4675/html5/thumbnails/15.jpg)
digital
![Page 16: HUMAN-CENTRED DESIGN IN A BIG FOUR](https://reader031.vdocument.in/reader031/viewer/2022022413/58ec9c811a28abf3148b4675/html5/thumbnails/16.jpg)
digital
![Page 17: HUMAN-CENTRED DESIGN IN A BIG FOUR](https://reader031.vdocument.in/reader031/viewer/2022022413/58ec9c811a28abf3148b4675/html5/thumbnails/17.jpg)
digital
![Page 18: HUMAN-CENTRED DESIGN IN A BIG FOUR](https://reader031.vdocument.in/reader031/viewer/2022022413/58ec9c811a28abf3148b4675/html5/thumbnails/18.jpg)
digital
![Page 19: HUMAN-CENTRED DESIGN IN A BIG FOUR](https://reader031.vdocument.in/reader031/viewer/2022022413/58ec9c811a28abf3148b4675/html5/thumbnails/19.jpg)
digital
![Page 20: HUMAN-CENTRED DESIGN IN A BIG FOUR](https://reader031.vdocument.in/reader031/viewer/2022022413/58ec9c811a28abf3148b4675/html5/thumbnails/20.jpg)
digital
![Page 21: HUMAN-CENTRED DESIGN IN A BIG FOUR](https://reader031.vdocument.in/reader031/viewer/2022022413/58ec9c811a28abf3148b4675/html5/thumbnails/21.jpg)
digital
![Page 22: HUMAN-CENTRED DESIGN IN A BIG FOUR](https://reader031.vdocument.in/reader031/viewer/2022022413/58ec9c811a28abf3148b4675/html5/thumbnails/22.jpg)
digital
![Page 23: HUMAN-CENTRED DESIGN IN A BIG FOUR](https://reader031.vdocument.in/reader031/viewer/2022022413/58ec9c811a28abf3148b4675/html5/thumbnails/23.jpg)
digital
![Page 24: HUMAN-CENTRED DESIGN IN A BIG FOUR](https://reader031.vdocument.in/reader031/viewer/2022022413/58ec9c811a28abf3148b4675/html5/thumbnails/24.jpg)
digital
![Page 25: HUMAN-CENTRED DESIGN IN A BIG FOUR](https://reader031.vdocument.in/reader031/viewer/2022022413/58ec9c811a28abf3148b4675/html5/thumbnails/25.jpg)
digital
![Page 26: HUMAN-CENTRED DESIGN IN A BIG FOUR](https://reader031.vdocument.in/reader031/viewer/2022022413/58ec9c811a28abf3148b4675/html5/thumbnails/26.jpg)
digital
![Page 27: HUMAN-CENTRED DESIGN IN A BIG FOUR](https://reader031.vdocument.in/reader031/viewer/2022022413/58ec9c811a28abf3148b4675/html5/thumbnails/27.jpg)
digital
![Page 28: HUMAN-CENTRED DESIGN IN A BIG FOUR](https://reader031.vdocument.in/reader031/viewer/2022022413/58ec9c811a28abf3148b4675/html5/thumbnails/28.jpg)
digital
![Page 29: HUMAN-CENTRED DESIGN IN A BIG FOUR](https://reader031.vdocument.in/reader031/viewer/2022022413/58ec9c811a28abf3148b4675/html5/thumbnails/29.jpg)
digital
![Page 30: HUMAN-CENTRED DESIGN IN A BIG FOUR](https://reader031.vdocument.in/reader031/viewer/2022022413/58ec9c811a28abf3148b4675/html5/thumbnails/30.jpg)
digital
![Page 31: HUMAN-CENTRED DESIGN IN A BIG FOUR](https://reader031.vdocument.in/reader031/viewer/2022022413/58ec9c811a28abf3148b4675/html5/thumbnails/31.jpg)
digital
![Page 32: HUMAN-CENTRED DESIGN IN A BIG FOUR](https://reader031.vdocument.in/reader031/viewer/2022022413/58ec9c811a28abf3148b4675/html5/thumbnails/32.jpg)
digital
![Page 33: HUMAN-CENTRED DESIGN IN A BIG FOUR](https://reader031.vdocument.in/reader031/viewer/2022022413/58ec9c811a28abf3148b4675/html5/thumbnails/33.jpg)
digital
Embrace change — it’s the only constant.
![Page 34: HUMAN-CENTRED DESIGN IN A BIG FOUR](https://reader031.vdocument.in/reader031/viewer/2022022413/58ec9c811a28abf3148b4675/html5/thumbnails/34.jpg)
digital
Everybody loves Post-Its and warm-up activities
![Page 35: HUMAN-CENTRED DESIGN IN A BIG FOUR](https://reader031.vdocument.in/reader031/viewer/2022022413/58ec9c811a28abf3148b4675/html5/thumbnails/35.jpg)
digital
Desirability has friends: viability and feasibility
![Page 36: HUMAN-CENTRED DESIGN IN A BIG FOUR](https://reader031.vdocument.in/reader031/viewer/2022022413/58ec9c811a28abf3148b4675/html5/thumbnails/36.jpg)
digital
Drinking from a fire hydrant requires a delicate touch.
![Page 37: HUMAN-CENTRED DESIGN IN A BIG FOUR](https://reader031.vdocument.in/reader031/viewer/2022022413/58ec9c811a28abf3148b4675/html5/thumbnails/37.jpg)
digital
Be yourself. Different is awesome.
![Page 38: HUMAN-CENTRED DESIGN IN A BIG FOUR](https://reader031.vdocument.in/reader031/viewer/2022022413/58ec9c811a28abf3148b4675/html5/thumbnails/38.jpg)
digital
Thank you! www.pwcdigital.co.nz