human interaction keynote brushfire interactive july 2015
TRANSCRIPT
UX/UI: Design for Human Interaction
Ryan Smeets, Director of Client Strategy- Brushfire Interactive@ryansmeets & @startabrushfire
TWEET:@JOINAZIMA
KEYNOTE AGENDA
• Introduction
• A framework for “design”
• Define (un)necessary buzzwords
• Case Studies
• Practical Application
2Ryan Smeets, Brushfire Interactive@ryansmeets & @startabrushfire
A MORE REALISTIC AGENDA
• I will present information
• You [may] react or ask questions
• We [should] all meet new people
3Ryan Smeets, Brushfire Interactive@ryansmeets & @startabrushfire
RYANSMEETS [lucky guy]
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TWEET TO:@ryansmeets @startabrushfire
• FEATURED IN MASHABLE, WIRED, USA TODAY& NY TIMES
• APPLE DESIGN OF THE YEAR • 3 APPS IN APPLE HALL OF FAME • 2 STARBUCKS APPS OF THE WEEK • MICROSOFT CASE STUDY
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Why define the term as “Human Interaction?”
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• The culmination of previously used buzzwords.
• Not limited to just technology.
• Best explains the end goal of design.
Ryan Smeets, Brushfire Interactive@ryansmeets & @startabrushfire
Human Interaction [a brief evolution]
1960’s Desktop Calculators(e.g, 9100A)
Engelbart’s first computer mouse ‘64
1970’s Actual “Computers” (e.g, HP3000)
Xerox Alto PC & Simonyi’s WYSIWYG ‘74
Decade | Product Era Resulting Innovation
7Ryan Smeets, Brushfire Interactive@ryansmeets & @startabrushfire
Human Interaction [a brief evolution]
Decade | Product Era Resulting Innovation
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1980’s Personal Computing(e.g, Commodore 64 OS ROM BASIC)
Intel microprocessor ’85 Recordable CD’s ‘88
1990’s Web 1.0(e.g, Netscape, Yahoo, Ebay, Paypal & Google )
World Wide Web ’91 Google founded ‘98
Ryan Smeets, Brushfire Interactive@ryansmeets & @startabrushfire
Human Interaction [a brief evolution]
Decade | Product Era Resulting Innovation
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2000’s Web 2.0 + Dawn of mobile(e.g, personalized products & social networks) Itunes ’03, YouTube ’05, Iphones ’06 + Android phones ‘08
2010’s Proliferation of Mobile + IOTs(e.g, Tablets, Wearables and smart devices) FitBit ’11, Google Cardboard VR ‘15
Ryan Smeets, Brushfire Interactive@ryansmeets & @startabrushfire
– Matías Duarte, Google VP of Design
“Everything is going to have power, everything is going to have a screen, everything is going to have wifi, everything is going to have computer chips.
Your personal computer will actually be a series of devices that surrounds you and that you move through- that’s what the future is going to be like. It’s not about any one device having to have some killer feature that makes everyone want to have it. In the future, we’re going to treat smart devices like we do apps today.”
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Human Interaction Trifecta [design]
• A New Reality for Consumer’s Demands + Expectations
DOES IT SOLVE AN IMMEDIATE NEED?
USEFUL CONTENT
HONORS THE FEATURES OF THE DEVICE(S)
11Ryan Smeets, Brushfire Interactive@ryansmeets & @startabrushfire
Human Interaction [design]
• Proof = Rise of “Chief Design Officers”
• Positioned alongside CFOs + CEOs
• Autonomous of Marketing or Product Teams
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Human Interaction [content]
• A New Reality for a Company’s Demands + Expectations
• Text is powerful, influential and accessible
• Video is powerful, influential and accessible
• Everything comes back to storytelling!
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Human Interaction [design + content]
THE WEDGE: IMPORTANCE OF A SINGLE PURPOSE
[THE 15 SECOND RULE]
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SNAP A PHOTO OF THIS SLIDE!
Ryan Smeets, Brushfire Interactive@ryansmeets & @startabrushfire
We are collaborating with Trimble Navigation to revolutionize construction automation. Trimble's Android products are leap frogging the competition by automating processes for drivers of heavy machinery. With the help of Brushfire, Trimble’s simple, elegant user experience has created waves in the construction industry Android (OEM and OTS)
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Brushfire worked closely with the Crossway team to redesign and expand their iOS and Android apps for both the ESV and ESV Study Bible (originally launched by our friends at Subsplash). The software teams from both organizations worked side-by-side to create one of the most elegant and fastest performing Bible apps available. iPhone, Android
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Brushfire designed and developed the Child Sponsorship App on behalf of Compassion International. Child Sponsors can now see biographical info and photos of their children, write or send a photo from their device or learn about the child’s country and their favorite activities. Universal iOS and Android
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No cash on hand? Bravo is the revolutionary new tipping app designed to transfer tips quickly and easily to service professionals. Brushfire collaborated with Bravo to create a product roadmap, name/brand/logo, UX design, marketing strategy, and web/mobile tipping platform Android, iPhone, Web
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A Brief Discussion: Poor vs Good Design
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Poor = Difficulty navigating + visually uninviting
Good = Frictionless + inviting + familiar
Ryan Smeets, Brushfire Interactive@ryansmeets & @startabrushfire
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Human Interaction [entry-level choices]
Web: Cookie Cutter vs Professional Design
• WordPress, SquareSpace & Twitter Bootstrap Themes are the new normal
• Cheap & Easy = bootswatch.com, rockettheme.com, startbootstrap.com bootbundle.com or search via any respective theme shops
Ryan Smeets, Brushfire Interactive@ryansmeets & @startabrushfire
Human Interaction [professional process]
Minimum Viable Product (MVP) Approach
• Brainstorming + Whiteboard Workshop
• Wireframes
• Design Exploration
• Present Early Concepts
• Refine
• Prototype22
Human Interaction [tools]
• Wireframes = Balsamiq or OmniGraffle
TIP:Tools like these should look like sketches. They facilitate conversation around features and functions
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Human Interaction [tools]
• Actual Design = Adobe Photoshop or Sketch
TIP:Familiar tools are good to use however the aim with clients at this phase should be to hone the overall look and feel. 24
Human Interaction [tools]
• Rapid Prototyping = Invision, sketch or proto.io
TIP:Prototyping fosters immediate user feedback and allows developers to better estimate in an MVP framework. 25
HUMAN INTERACTION APPLIED email | Google Inbox
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HUMAN INTERACTION APPLIED email | Google Inbox
Previous Email Problems Alleviated Through New Design: • Clutter • Desire/Ability to Respond Appropriately • Lack of Personalization 27
CLOSING THOUGHTS
– Robert Brunner, Ammunition (Design Studio)
“Technology enables; it’s design that puts it in people’s lives, makes it
accessible and makes it interesting and desirable. Most savvy companies will have to invest in design as much as
they do in their technology program.”
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TWEET:@JOINAZIMA