“human needs in a post-physical world” by john mcclelland, cpo @dubsmash
TRANSCRIPT
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Human needs in a post-physical world
Or, why pretending to be someone elseis the real me.
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Inspire one person here to think about consumer internet differently.
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What is Dubsmash?
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175M
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3B
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€0
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~100K / day *
*Average installs for the last 3 months
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Who am I?
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Berlin has a problem
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“How do you make money?”
“What’s your business model?”
“Can you send us your 5-year pro forma?”
“What problem are you solving?”
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Berlin doesn’t understand consumer internet
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How do you make money?
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1.5B x 30 $10.00 $45M*x =videos created
average views
average video CPM
potential revenue
Last year...
*Ad every 10 videos, sales team not included, not scientific at all
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What problem are you solving?
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Human needs are more than physical
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subsistence
protection
understandingparticipation
leisure
creation
identity
freedom
authenticity
Source: Manfred Max-Neef
affection
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subsistence
protection understanding
participation
leisure
creation
identity
freedom
authenticity
Source: Manfred Max-Neef
Physical needs
Individual needs Social needs
affection
Post-physical
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Being @ Dubsmash
protection care, safe
subsistence physical health
Physical needs...
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Social needs...
Being @ Dubsmash
affection humor, sensuality
understanding critical capacity, intuition
participation reciprocity, dedication
leisure imagination, spontaneity
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Individual needs...
Being @ Dubsmash
creation imagination, curiosity
identity belonging, self-esteem
freedom autonomy, passion
authenticity originality, sincerity
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Cool framework bro, why does this matter to Dubsmash?
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It’s the sound that makes Dubsmash, not the video.
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Dubsmash is a content company, not a communication platform.
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(first principles, postulates)
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Takeaways:
1. Invest the time to think about what problem your startup is solving, especially in consumer
2. Human needs are more than physical3. Manfred Max-Neef is a cool dude