1. Humana Infused with Vitality An insiders view of the exciting and ever- changing Health Care Industry and Humanas strategic transfer into a Well-being company Andrea Calaway Associate April 2014

2. 2 Humanas Change Implementation Change implementation began on a small scale, updating benefit plans to a primarily High Deductible Health Plan (HDHP) to empowering insurance holders to take charge of their health Improved website Humana revolutionized the Explanation of Benefits (EOB) Humana began expanding, improving the health insurance experience Humana offering well-being programs to enhance the lifestyle of their members and employees 3. 3 A Friendlier Website 4. 4 Humana. New Brand. New Mission. New Success. 5. As the philanthropic arm of Humana, the Humana Foundation supports nonprofits that deliver social impact and promote healthy lives and communities. Since launch in 2007, associates volunteered more than 531,000 hours! Giving Together matches associates' charitable contributions to nonprofit organizations up to $100 per associate each year. Some examples of Volunteering include: Playground-building partnership with KaBoom!. A nonprofit that aims to create a safe and active play space within walking distance of every child in America. Bowl for Kids Sake CP Center of Green Bay United Way Freedom House 5 Humana Volunteer Network: HumanaCares 6. 6 Humanas Values THRIVE together-Share success, invite collaboration, mentor others. INSPIRE health-Motivate others, actively contribute to environment of well-being. RETHINK routine-Culture of curiosity breeds innovation. Challenge yourself to think differently. CULTIVATE uniqueness-Find ways to connect. Seek different results for richer solutions. PIONEER simplicity-Make life easier, less can be more. Empower associates with responsibility, create an agile organization. 7. 7 Value You! Also known as ValYou 8. 8 Humana Vitality 9. 9 Humanas Well-being History 10. 10 Humanas Well-being History 11. 11 Programs Knowledge Exchange fit Boosting Biometrics Organization Well-being Snapshot Humana Well-being Annual Report 12. Hi! will be Humana associates new associate home page Provides news and information relevant to Humana Links to Humanas social media Easy site navigation System of personalized notifications App-like channels 12 Hi! 13. Humanas Brand Change Your Insurance company taking a personal interest in you. Understand My Needs Know Me Support-Show Me You Care Getting the answers I need, shouldnt be hard or take a lot of my time-Make it Easy for Me Go Above and Beyond to ensure I have what I need, when I need it-Help Me At Humana we go the distance to make sure you are taken care of with the plan and support that works best for you; so you have more time to enjoy what matters the most to You. Enjoy the Life You Live 13 Humanas Marketing Campaign At Humana, if its important to you, its important to us. Sitting down with you, and getting to know you. Its how our agents help you choose the Humana Medicare plan that works best for you. And once youre on the right plan, your agent will keep in touch to make sure you always have the support you need. We want to help you achieve your best health, so you can keep doing the things that are important to you. And helping you do that now thats whats important to us. Humana- 14. 14 References Beach, L. (2006). Leadership and the Art of Change: A Practical Guide to Organizational Transformation. Thousand Oaks, CA: Sage Publications Inc. Bolman, L. G. & Deal, T. E. (2008). Reframing Organizations: Artistry, Choice, and Leadership. Hitt, M. A., Miller, C. C., & Colella, A. (2009) Organizational Behavior: A Strategic Approach John Wiley & Sons Inc. Michelman, P. (2007). Overcoming Resistance to Change. Harvard Management Update, 12(7), 3-4.