humanize the android
DESCRIPTION
Talk on mobile user experience, understand human psychology The session will cover the following :- Learnings from Cognitive Sciences, Psychology, Game Mechanics for patterns of engagement How and when to apply patterns of engagement while building apps Core Android development techniques to use Examples and Demos of apps that use this engagement techniques and how it helps themTRANSCRIPT
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Learning from Cognitive Psychology & Game Mechanics to create apps with soul
the
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@vivekjuneja
#droidconIN#android
#ux
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"With Android, people were not responding emotionally, they weren't forming emotional relationships with the product. They needed it, but they didn't necessarily love it.“
http://www.theverge.com/2011/10/18/exclusive-matias-duarte-ice-cream-sandwich-galaxy-nexus/
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What are we
talking about
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5lessons
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Cognitive Psychology
study of how people perceive, remember, think, speak, and solve problems
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Cognitive Psychology at work
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Game Mechanics
constructs of rules intended to produce an enjoyable game or gameplay
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Gamification in the real world
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5lessons
choicereputation
motivation
attention
habit
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• decision making
• paradox of choice
• cognitive load
choicereputation
motivation
attention
habit
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• decision making
• paradox of choice
• cognitive load
reputation
motivation
attention
habit
choice
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decision makingbest possible decision, least possible effort
two minds of decisions – Gut and Head
How to design interactions that assist users in making best decisions in limited time
choice
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choice
decision making
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choicereputation
motivation
attention
habit
• decision making
• paradox of choice
• cognitive load
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paradox of choicethe dopamine effect
lesser choices, better decisions
How to make dopamine part of the brain happy, and still allow people to make better choices
choice
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choice
paradox of choice
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• decision making
• paradox of choice
• cognitive load
choicereputation
motivation
attention
habit
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cognitive load emotional brain kicks in
mental shortcuts
How to reduce the load on the user’s brain and make the application experience easy
choice
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cognitive load
choice
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choice
High Cognitive load
Too many choices
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choiceLow Cognitive load
Grouped choices
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• social validation
• mirror effectchoice
reputation
motivation
attention
habit
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• social validation
• mirror effectchoice
reputation
motivation
attention
habit
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social validation
How to integrate social aspect of humans in the mobile app ?
social feedback
social expectations
reputation
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• social validation
• mirror effectchoice
reputation
motivation
attention
habit
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mirror effect
How to craft a story around the app ?
imitation neurons
recommendations
reputation
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reputationstory telling
show the user
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reputationbring your friends
share with friends
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• intrinsic
• extrinsicchoice
reputation
motivation
attention
habit
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• intrinsic
• extrinsicchoice
reputation
motivation
attention
habit
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intrinsic
How do I make my application design such that the user feels in control ?
desire of power
goal oriented
motivation
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• intrinsic
• extrinsicchoice
reputation
motivation
attention
habit
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extrinsic
How do I give positive motivation to my users ?
aversion to failure
social feedback
motivation
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Economist.com subscription – US $59.00 One-year subscription to Economist.com.
Print subscription – US $125.00 One-year subscription to the print edition of The Economist.
Print & web subscription – US $125.00 One-year subscription to the print edition of The Economist and online access to all articles from The Economist since 1997.
extrinsic
motivation
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Economist.com subscription – US $59.00 One-year subscription to Economist.com.
Print subscription – US $125.00 One-year subscription to the print edition of The Economist.
Print & web subscription – US $125.00 One-year subscription to the print edition of The Economist and online access to all articles from The Economist since 1997.
extrinsic
motivation
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motivationbadges, recognition
fun
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motivation
competition
meaningful goals
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• cognitive focus
• old brain choice
reputation
motivation
attention
habit
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• cognitive focus
• old brain choice
reputation
motivation
attention
habit
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cognitive focus
How can I structure the features in my app that allows for partial attention by the user ?
humans can’t multi-task
attention
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• cognitive focus
• old brain choice
reputation
motivation
attention
habit
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old brain
How do I make user trust my application ?
hunger to mate is dangerous
old is powerful
attention
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attentionfocus on what’s important
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attention user is safe
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attention user is safe
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• expectations
• good vs. bad choicereputation
motivation
attention
habit
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choicereputation
motivation
attention
habit
• expectations
• good vs. bad
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expectations exploit the shortcut
decrease stress, increase joy
How to allow the user interactions for the mobile app utilize the already existing knowledge of the user
habit
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• expectations
• good vs. bad choicereputation
motivation
attention
habit
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good vs. bad
What incentives you can integrate inside your app to create positive habits for the user ?
create new habits
punish for bad, award the good
habit
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habitKick the nicotine
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habitKick the nicotine
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What next
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Apply
Test
Iterate
Research
What next
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About Me@
www.vivekjuneja.in / @vivekjuneja
User Group Bangalore
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~Build apps with Soul~
All images used in presentation belong to their respective owners
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