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Summer Evans Marketing & Communications Director, City of Waukee

Humanizing Public Works Through Social Media

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#SocialMediaAPWA

/CityofWaukeeIowa

@CityofWaukee

@CityofWaukee

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Marketing & Communications Roles

• Website • Press & Publicity • Advertising • E-Newsletters • Graphic Design • Event Planning • Video Production • Social Media

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City Departments • Administration, Mayor & Council • Development Services • Economic Development • Finance & Utility Billing • Fire • Human Resources • Library • Parks & Recreation • Police • Public Works

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From Broadway to Roadways

The same principles apply!

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Broadway vs. Public Works

Broadway • Luxury product that

entertains • People “opt in” and

purchase tickets • Features flashy

marketing • Big promotional

budgets • It’s sexy, people!

Public Works • Basic needs • Everyone has

automatic access/service

• No flashy marketing • Publicly funded • Sewers and potholes

don’t quite have the same entertainment appeal

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What is Public Works?

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Social Media Channels

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Photos – Public Works at Work

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Photos – Buildings and Staff

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Photos – Community Involvement

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Graphics

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Videos

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Series – Dirty Jobs

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Specials – Water Tower Essay

“Water towers are something that many people take for granted.” –Shane Kinsey, Johnston Water Superintendent

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Project Updates

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Notifications

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Trivia

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Grand Prairie Parkway Tease

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Grand Prairie Parkway Opens

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Top Takeaways 1. Enable your staff. 2. Communicate internally. 3. Think outside the box. 4. Don’t overthink it. 5. Engage with your audience. 6. Be transparent. 7. Share content from other pages. 8. Track what works. 9. Have fun!

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You Never Know Until You Try…

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You Just Might Go Viral!

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Summer Evans Marketing & Communications Director City of Waukee sevans@Waukee.org