humberto matas rodriguez, "the future of service design"
DESCRIPTION
Trained as an actor and copywriter, Humberto became an entrepreneur at the age of 21 after a short career in advertising. Since then he has always tried to put together humanities, technology and design to create different ecosystems where innovation thrives. His session on The Future of Service Design was presented at WebVisions Barcelona on Sat., June 21, 2014.TRANSCRIPT
1
Hello, we are Designit
2
The future of service design is _______
3
You can no longer plan for the future. All you can do is be prepared.
Service Design
Business Transformation / Business Design
Design Core
5
The future of service design is _______
6
The future of service design isget away from service
…or at least from customer service
Your service is your product
8
The future of service design is products
The GlowCap, which is manufactured by Vitality, Inc., is screwed onto a pill bottle and communicates with a wireless transmitter that you plug into the wall. When it's time to take the medicine, the cap pulses with an orange light. After an hour, it starts beeping louder and louder. If you still haven't taken your meds, the device can make a phone call or send a text message to remind you. It can even be programmed to send e-mails or letters about your pill-taking habits to family members and doctors.
Ecosystems are increasingly complex
Product Service Experience
It take designers to make it useful, appealing and people oriented
Product Service Experience
…or pets oriented.
Product Service Experience
It will increase because of m2m and the search of top of mind
13
The future of service design is sewing
15
Where do you end? Where do I start?
Section name
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The future of service design is meaning
Interconnectivity opens amazing opportunities
But many of them are lacking meaningful experiences.
18
Does being european mean anything?
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The future of service design is public
20
Who is going to rethink our institutions?
Oslo University Hospital
2013
22
The future of service design is activism
Not that I know a lot about this
This is just a wink to the hosts :)
24
The future of service design is creative transformation
Creative conversations break silos
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The future of service design is talk business
You don’t need to become someone you are not
But at least someone they will invite to their parties
28
The future of service design is the future
How can the future show us a way?
30
The future of service design is dissapearing