hummer story: automotive design

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First attempt on making a presentation about the Hummer Story and how the brand could be revived.The last few slides are sketches and basic photoshop renders.

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PowerPoint Presentation

bringing it back

1992-2010By Anshul Malhan and Ravishankar

ORIGIN of the brand

WHATs ICONIC ABOUT HUMMER?Motto/Tag line was Like Nothing ElseIconic model was the H2.Owned mostly by celebrities and high profile socialites.Extensive Off-Road CapabilityImmense Road Presence(~2.2m width)

OWNERS OF THE HUMMER

Arnold Schwarzeneggar: Brand Ambassador and True Hummer Lover

OWNERS OF THE HUMMER

Mike TysonParis HiltonSunil ShettyLeBron JamesDeath of the brandMinimal Product Line-upOnly 3 models consisting of the H1, H2 and H3Restricts users looking for a capable SUV that fits in their garage and parking spots

Death of the brandPoor Fuel EfficiencyH2 offered an ideal efficiency of 12mpg(~4.8km/l)Rising oil prices from the year 2008 stalled sales of the all 3 models.Sales in 2009 dropped to 5000 units, forcing GM to decide to close operations in May, 2010

Death of the brandSizeWith over 5m long and 2m wide, all the models were difficult to maneuver and finding a suitable parking spot was almost impossible.Seemed as a threat to smaller vehicles.

Hummer h1Hummer h2

Hummer h1

HOW DID JEEP SURVIVE AS A BRAND?Keeping their original model The Wrangler untouchedthroughout the years.Added SUVs across multiple price segments & seatingcapacities.Currently Jeep sells 8 models.

DEVELOPMENTS THAT COULD BRING BACK THE HUMMER:Hybrid Powertrain Development

GM Chevy VoltDEVELOPMENTS THAT COULD BRING BACK THE HUMMER:Using Lighter and More Efficient Platforms from GMC.

32mpg2.4LDEVELOPMENTS THAT COULD BRING BACK THE HUMMER:Wider Product Portfolio to cater to the different customer segments

5-Door7 SeatLuxury SUV5-Door5 SeatLuxury SUV2 Door2 SeatSUV5 Door5 SeatSUVMid-RangeTop-EndEntry-LevelDEVELOPMENTS THAT COULD SAVE THE HUMMER:Updated Safety equipment

PROPOSED DESIGN LANGUAGEboldtoughstrENgthcleanh EDGE design

Ravishankar2Door2 SeatSUV

5 Door5 SeatSUVAnshul

5 Door7 SeatSUV

5 Door7 SeatSUV