Google Hummingbird

- An Overview Of Search Pattern & Keywords

Hummingbird: An Introduction

• Google Hummingbird is a search algorithm used by Google. September 27, 2013 was Google's official birthday, made Google 15 years old. To celebrate their 15th birthday, Google launched a new "Hummingbird" algorithm, claiming that Google search can be a more human way to interact with users and provide a more direct answer.

• Why it’s named as such? – Being precise & Fast.

• Focus shifted to “Conversational search”.• For e.g. “What’s the closest place to buy the iPhone 5s

to my home?” A traditional search engine might focus on finding matches for words — finding a page that says “buy” and “iPhone 5s,”.

Understanding Keyword Relations

SKISKI

Athletic Equipment

Athletic EquipmentSkiingSkiing

BindingsBindings

K2 SkiK2 Ski

Athletic Equipment Company

Athletic Equipment CompanySportsSports

Strong Relationship

Closely Related

Distantly Related

Keyword Relations

• One Word can modify our search results:

How is Google Calculating Knowledge item relationship

So What Should Be The Focus Now!!

Focus more on user search queries or knowledge items as Keywords.

Devise content as to answer the FAQ’s related to your service

What Actually Google Knowledge Graph is??

Key Takeaways :

Recommendations:Keyword Research: It should be done more like a visual map of word relationships as opposed to list of keywords and query volumes.Link Building:

* Getting links from related content which are semantic to query or Knowledge units of end users.

* Exact anchor text is OUT- related anchor text is IN.Entrance Page Contents: Expanding the number of entrance pages that answer the queries being posted in your niche.Long-tail Keywords are more important.

References

• http://www.entrepreneur.com/article/229926

• http://searchengineland.com/google-hummingbird-172816

• http://en.wikipedia.org/wiki/Semantic_search

• http://www.google.com/insidesearch/howsearchworks/thestory/

• http://searchengineland.com/5-ways-to-unlock-the-benefits-of-semantic-search-hummingbird-175634

• http://mashable.com/2012/03/22/google-semantic-search-seo/