humor, personality, and selling - b2bcamp

17
Humor Personality and Selling AKA - How not to be boring

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Page 1: Humor, Personality, and Selling -  B2BCamp

Humor Personality and Selling

AKA - How not to be boring

Page 2: Humor, Personality, and Selling -  B2BCamp

Chris Conrey - the person@conreySales, Marketing and Product at @ExpandedIO http://expanded.IO

Former startup founder

Dad to 3 daughters

Geek and funny guy

Page 3: Humor, Personality, and Selling -  B2BCamp

The differentiator of YOU

Page 4: Humor, Personality, and Selling -  B2BCamp

You Do You

Page 5: Humor, Personality, and Selling -  B2BCamp

Authenticity Matters

Page 6: Humor, Personality, and Selling -  B2BCamp

Know your Audience

Page 7: Humor, Personality, and Selling -  B2BCamp

Does it work? Measure it

Page 8: Humor, Personality, and Selling -  B2BCamp

People Respond to Humor

Page 9: Humor, Personality, and Selling -  B2BCamp

People follow Motion

Page 10: Humor, Personality, and Selling -  B2BCamp

Keep it Classy

Page 11: Humor, Personality, and Selling -  B2BCamp

Examples - Make these yours

Page 12: Humor, Personality, and Selling -  B2BCamp

Hey Hey HeyFor when they aren’t responding.

Subject line: “Don’t want to be that guy”

Page 13: Humor, Personality, and Selling -  B2BCamp

Off to a bad startFor when you get one response then they go dark:

“Did we jump the gun?”

Page 14: Humor, Personality, and Selling -  B2BCamp

RejectedMiddle of the cadence lack of response:Subject line: “Rejected”

Page 15: Humor, Personality, and Selling -  B2BCamp

The Breakup EmailThe final touch. I give up.Subject line: “It wasn’t meant to be”

Page 16: Humor, Personality, and Selling -  B2BCamp

Stand out, Be you, but DO THE WORK

Page 17: Humor, Personality, and Selling -  B2BCamp

Thanks!