hungry for change - vincent gros
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Hungry for ChangeVincent GrosSenior Vice President BASF SEECPA President10 November 2011
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Why is it time for change?
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Our internal industry view
• We are proud of what we do
• We have achieved impressive results
• We strive for best solutions
• We strictly fulfil legal requirements
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Public perception of our business
• Fears about possiblelong-term effects
• Worries about climate andenvironment
• Deep mistrust in industry
Source: CLI Glasshouse - summary
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External view on our industry
• Industry pursues narrow self-interest
• Industry withholds and obscures information
• Industry has retreated from conversations
Source: CLI Glasshouse - summary
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Public perception also drives regulatory systems
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The broader scope –European Agriculture’s bright future
• Excellent farming conditions
• High productivity/quality levels
• Driven by innovation
• Dominant role in world trade
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We have two options
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A huge gap – and now… ?
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A huge gap – and now… ?
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The way forward
• Changingour behaviour
• Respondingto society’s concerns
• Seekingfor open dialogue
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We are hungry for change
…and we take our responsibility seriously
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