Hungry for Great Content? Tasty Tips for Building B2B Blog Templates

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MENU:

The Meat

Side Dishes

Gravy

Dessert

Introduction.

Crafting the perfect B2B blog post is much like planning our your annual Thanksgiving meal. Will you stick to mom’s mashed potatoes recipe? Or try a new concoction? If you’re heading elsewhere this year, what will you bring to the table that will add something new?

These are some of the same questions you should be asking yourself as you begin every blog post for your company. Think of the menu as the outline of your post, and each item as its own piece of the whole.

The Meat.

This is it, the core of your blog’s message. It’s the main point you want your readers to recall once they’ve walked away and digested your blog. Let’s say your blog is introducing a white paper about how contractors can secure return customers. Depending on your blog’s length and format, your audience might get to The Meat right away, or have to get through a few courses first. But it should be obvious where The Meat is – don’t bury it under garnish!

Side Dishes.

Mashed potatoes and green bean casserole translate into your most important points, after the main course. They are important, supporting facts that can come before or after The Meat (as long as it’s clear The Meat is the star).

Gravy.

When it comes to dressing up your plate, what can’t use a little gravy? It’s what draws you into the flavors that lie beneath, and you need it in your blog. The gravy is an infographic. It’s your snappy headline. It’s the promise of more good stuff to be found, once the reader is first pulled in. This is especially important if beyond enjoying your blog, you’re encouraging readers to download your latest white paper.

Dessert.

It’s great to see how everyone represents the classics like pumpkin and apple pie, or brings something new and unexpected to the Thanksgiving table. And with so many choices, it’s easy to share and enjoy a little bit of everything. In the blog metaphor, these are your social media channels. By encouraging your readers to share your blog on social, you’re inviting them to put their own spin on your content and sweeten it up for the benefit of their own audiences.

Conclusion.

Building a B2B blog template that won’t leave your content feeling stale doesn’t have to be difficult. Considering how you will present your Thanksgiving meal can help you identify the key pieces in your blog, and how to arrange them to attract your target audience and keep them satisfied.

And don’t forget that even after the Thanksgiving meal is over, you can still serve up leftovers – and repurpose your content.

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About M//G B2B

M//G B2B helps businesses large and small grow and flourish in an ever-changing marketing world. We build solid B2B marketing strategies for clients and help them find the right marketing mix for their particular business. Our goal is to help you save time and money, take the guessing out of marketing, and understand exactly how to generate and nurture leads, and ultimately accomplish what every business wants to do: drive sales.