hungry for success: how food companies can use social data for product development
TRANSCRIPT
Hungry for Success: How Food Companies Can Use Social Data For Product Development
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Table of Contents
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1 Developing a New Product
1.1 UNDERSTAND GLOBAL & REGIONAL TASTES
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1.2 LEVERAGE NEW TRENDS IN NUTRITION
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2 Refining Product Performance
2.1 SUCCESSFULLY LAUNCHING PRODUCTS
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2.2 ADAPTING PRODUCTS TO CUSTOMER TASTE
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3 Optimizing Product Portfolios
3.1 FINDING THE MOST SUCCESSFUL PRODUCTS IN YOUR PORTFOLIO
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3.2 BENCHMARKING PRODUCTS AGAINST COMPETITORS
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4 Measuring Product Success
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Conclusion
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