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Page 1: hunterstrategicmarketing.comhunterstrategicmarketing.com/publications/Hunter Perreault 2006 JPSSM.pdf · the process modeling approach may add incremental infor- mation beyond user
Page 2: hunterstrategicmarketing.comhunterstrategicmarketing.com/publications/Hunter Perreault 2006 JPSSM.pdf · the process modeling approach may add incremental infor- mation beyond user
Page 3: hunterstrategicmarketing.comhunterstrategicmarketing.com/publications/Hunter Perreault 2006 JPSSM.pdf · the process modeling approach may add incremental infor- mation beyond user
Page 4: hunterstrategicmarketing.comhunterstrategicmarketing.com/publications/Hunter Perreault 2006 JPSSM.pdf · the process modeling approach may add incremental infor- mation beyond user
Page 5: hunterstrategicmarketing.comhunterstrategicmarketing.com/publications/Hunter Perreault 2006 JPSSM.pdf · the process modeling approach may add incremental infor- mation beyond user
Page 6: hunterstrategicmarketing.comhunterstrategicmarketing.com/publications/Hunter Perreault 2006 JPSSM.pdf · the process modeling approach may add incremental infor- mation beyond user
Page 7: hunterstrategicmarketing.comhunterstrategicmarketing.com/publications/Hunter Perreault 2006 JPSSM.pdf · the process modeling approach may add incremental infor- mation beyond user
Page 8: hunterstrategicmarketing.comhunterstrategicmarketing.com/publications/Hunter Perreault 2006 JPSSM.pdf · the process modeling approach may add incremental infor- mation beyond user
Page 9: hunterstrategicmarketing.comhunterstrategicmarketing.com/publications/Hunter Perreault 2006 JPSSM.pdf · the process modeling approach may add incremental infor- mation beyond user
Page 10: hunterstrategicmarketing.comhunterstrategicmarketing.com/publications/Hunter Perreault 2006 JPSSM.pdf · the process modeling approach may add incremental infor- mation beyond user
Page 11: hunterstrategicmarketing.comhunterstrategicmarketing.com/publications/Hunter Perreault 2006 JPSSM.pdf · the process modeling approach may add incremental infor- mation beyond user
Page 12: hunterstrategicmarketing.comhunterstrategicmarketing.com/publications/Hunter Perreault 2006 JPSSM.pdf · the process modeling approach may add incremental infor- mation beyond user
Page 13: hunterstrategicmarketing.comhunterstrategicmarketing.com/publications/Hunter Perreault 2006 JPSSM.pdf · the process modeling approach may add incremental infor- mation beyond user
Page 14: hunterstrategicmarketing.comhunterstrategicmarketing.com/publications/Hunter Perreault 2006 JPSSM.pdf · the process modeling approach may add incremental infor- mation beyond user
Page 15: hunterstrategicmarketing.comhunterstrategicmarketing.com/publications/Hunter Perreault 2006 JPSSM.pdf · the process modeling approach may add incremental infor- mation beyond user
Page 16: hunterstrategicmarketing.comhunterstrategicmarketing.com/publications/Hunter Perreault 2006 JPSSM.pdf · the process modeling approach may add incremental infor- mation beyond user
Page 17: hunterstrategicmarketing.comhunterstrategicmarketing.com/publications/Hunter Perreault 2006 JPSSM.pdf · the process modeling approach may add incremental infor- mation beyond user
Page 18: hunterstrategicmarketing.comhunterstrategicmarketing.com/publications/Hunter Perreault 2006 JPSSM.pdf · the process modeling approach may add incremental infor- mation beyond user
Page 19: hunterstrategicmarketing.comhunterstrategicmarketing.com/publications/Hunter Perreault 2006 JPSSM.pdf · the process modeling approach may add incremental infor- mation beyond user