hunting & fishing
DESCRIPTION
Hunting & Fishing. http://www.whitewalker.com. Tyler Kessler Eric Nielsen Greg Pohler Shaun Lyons. http://aged.ces.uga.edu/. ORGANIZATIONAL STRUCTURE: BOARD OF DIRECTORS. Signing authority given to 2 of the internal directors. - PowerPoint PPT PresentationTRANSCRIPT
Hunting & Fishing Hunting & Fishing ElkDeerBisonGame BirdsFishing
http://aged.ces.uga.edu/
http://www.whitewalker.com
•Tyler Kessler
•Eric Nielsen
•Greg Pohler
•Shaun Lyons
ORGANIZATIONAL STRUCTURE: BOARD OF DIRECTORS
Signing authority given to 2 of the internal directors
$1,500 will be paid to each external director for service rendered
External Board
Ag-business Expert• Knowledge in agricultural business and elk
production
Archerwill Town Council Member• Maintain good relations with the locals
External directors chosen to give expertise in the areas that employees lack
ORGANIZATIONAL STRUCTURE: EMPLOYEES
General ManagerMaintenance Coordinator
Secretary-Treasurer/Cook/
CleanerHead Guide
Guide
Marketer
Employees
General Manager- President - Is an owner and sits on the board of directors- Maintenance coordinator- Will have training in business and management
Secretary – Treasurer- Office duties- Cooking / Cleaning
Head Guide– Coordinate big game hunts & maintain
safety– Dress and transport animals
Guide– Coordinate fishing & game bird hunts– Dress and transport animals
Marketer– Proven to have many ties to American
market– Promote – Create and maintain company website
President
Contracting Services
Accounting
Butchering
Taxidermy
ORGANIZATIONAL STRUCTURE: CONTRACTORS
Site Plan
Location: Saskatchewan
Rural Municipality Land Description
• Perimeter (excluding lake), yard, and one pen will be fenced
Require ~ 5.5 mi
• Large hunting area
Approx. 800 ac
• X denotes treestands
Yard Site and Layout• Located amidst dense bush
• Lodge situated in middle of yard
• Dense trees provide privacy for hunters
• Eight person hot tub shared between two cabins
• Shop converted into skinning facility/cooler
• Bins used for feed storage
Hunter Capacity Per Season
Hunting & Fishing
Trip Length (Days)
Clients Clients/Week Clients/Month10
Month Season
CABIN 1 5 4 4 16 160
CABIN 2 5 4 4 16 160
Maximum Capacity 320
TOTAL CAPITAL PURCHASES
BUDGET
Hunting & FishingCAPITAL PURCHASE EST. BUDGETARCHERWILL FARM $400,000.00
SITE IMPROVEMENTS $82,000.00HUNTING $132,600.00FISHING $68,700.00
TOTAL CAPITAL COSTS $683,300.00
Products and Services
• Trophy big game hunts of a lifetime
ELK WHITE-TAILED DEER BISON
All big game hunts are guarantee kill!
Products and Services
• Both upland and migratory game bird hunts
Located along major migratory flight route
Products and Services
• World class trophy fishing
State of the art “ Ice Shack”
Promotion• Trade shows, website, and magazine ads
• All-Canada Show • Minneapolis, Chicago, Milwaukee, Cleveland, St. Louis, Omaha
• ¼ page ad in All-Canada Adventures magazine
• Link to NSHFAL website from their home page (www.allcanada.com)
Image: Affordable, high quality trophy hunting and fishing adventure
Place• Attract American hunters throughout Northeastern to Midwestern United States• One of the highest densities of hunters and fishermen throughout North America, who are willing and able to purchase high quality outdoors vacation
2003/2004
• 20,350 Non-resident fishing licenses
• 10,148 Non-resident bird licenses
• 6,498 Non-resident big game licenses
SWOT Analysis
STRENGTHS• full range of hunting &
fishing adventures• “ Ice Shack”• experienced guides• ideal blend of forest,
meadows & pristine lake
WEAKNESSES• large hunting area so
challenge to guarantee kill
• close proximity of competitors
• new venture • need excellent customer
service
SWOT Analysis - Opportunities
- SK is only western province where hunt farms legal- adequate supply of game from over 370 SK game
farms- increasing popularity from Americans that like
Canada’s larger game- middle-of-road pricing allows to target middle-class
customers and wealthier hunters looking for a deal
SWOT Analysis - Threats
- competition from 32 existing hunt farms- opposition from those labeling these as “canned
hunts”, and other hunters that see hunt farms negatively impacting public hunting
- gov’t policy changes due to public pressure &/or the Saskatchewan Wildlife Federation
- rising cost for stock trophy animals due to increased popularity of hunt farms
Competitive Analysis
Outfitter Attractions Price (CDN) $
Echo Lake Big Game Hunts
Has on site lodging.Home cooked meals.Elk, Whitetail, and Buffalo hunting.Private fishing pond,
Whitetail $6,130Elk $5,250Bison $4,700
Aspen Ridge Deer RanchBruno, SK
On site 3700sq. ft. lodgeWorld Class Walleye fishing.Duck and geese huntingHiking and canoeing in river available if you want.
Whitetail Deer $6,400Elk $5,250
Northern Saskatchewan Hunting & Fishing
Adventures Ltd.
On site lodge & cabinsBig game huntsUpland & migratory bird huntsFishing and Ice fishing at Tobin Lake
Whitetail $6,000 Elk $5,500 Bison $3,000Bird hunt $350/dFishing $500/d
Competitive Edge
Full range of open-air activities Trophy Hunting (Elk, Deer, Bison, Game Birds) World Record Fishing Golfing at Greenwater Lake Resort, Barrier Lake Resort
Competitive Edge
THE ONE AND ONLY
“Ice-Shack”
Hunting & FishingHunting & Fishing
Outdoorsman Heaven
Marketing Goals
YEAR ONE: 80 Customers
YEAR TWO: 90 Customers
YEAR THREE: 105 Customers
THEREAFTER: 15% Increase/Year
Echo Lake Big Game Hunts Clientele: 80-90 Hunters/Year
Aspen Ridge Deer Ranch Clientele: 60 Hunters/Year
Hunting & Fishing
BALANCE SHEETOpening Balance Sheet as at December 31, 2006 Assets Liabilities Current Assets: Current Liabilities:
Cash 19,169 Accounts Payable 28,664 Accounts Receivable - Long-Term Liabilities Total Inventories 13,507 Long Term Debt 337,110
Total Current Assets 32,676 Total Liabilities 365,774 Long-Term Assets: Owner Equity
Buildings, Machinery & Equipment 403,300 Owner Equity 400,000 Accumulated C.C.A. (30,245) Retained Earnings (80,043) Land 280,000
Total Long-Term Assets 653,055 Total Owner Equity 319,957 Total Assets 685,731 Total Liabilities & Owner Equity 685,731
FINANCING (EQUITY/DEBT)
• Equity Financing (100% from client) $400,000 Sale of Farm
• Debt Financing $350,000 Land Purchase $280,000 Class 06 Buildings & Fixtures $287,500 Total Security $567,500 FCC Loan:Security Ratio
L:S = $350,000 / $567,500 61.7%
TOTAL FINANCING = $750,000
CHART OF SALES & PRICES
Number of Sale s of Elk & Dee r
-
10
20
30
40
50
60
2004 2006 2008 2010 2012 2014 2016
Ye ar
Num
ber
of S
ales
ELK
DEER
AVERAGE PRICE
ELK $5,500
DEER $6,000
BISON $3,000
BIRD HUNT $1,750
FISHING $2,500
ICE FISHING $2,500
Sales increase at 15% per year
CHART OF NET INCOMENet Income (Loss )
(100,000)
(50,000)
-
50,000
100,000
150,000
200,000
250,000
300,000
350,000
2005
2008
2011
2014
2017
Year
Net
Inc
ome
($)
Net Income (Loss)
Breakeven Year = 2008
RATIO ANALYSISProfitabilty Ratios
-40.0%
-30.0%
-20.0%
-10.0%
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%20
05
2008
2011
2014
2017
Year
Per
cent
age
(%)
Gross Profit MarginNet Profit Margin
RISK ANALYSISCritical Years
2006 (Year One) (MAJOR)
2007 (Year Two) (MAJOR)
2008 (Year Three) (SEMI-MAJOR)
Critical Products
Elk (MAJOR)
Deer (SEMI-MAJOR)
RISK ANALYSISNet Income Breakeven for Elk in 2006
Number of sales MAJOR = 195% increase
Selling price MAJOR = 73% increase
Direct cost of the animals MINOR = 416% decrease
Cash Flow Breakeven for Elk in 2006
Number of sales MAJOR = 33% decrease
Selling price MAJOR = 21% decrease
Direct cost of the animals MINOR = 51% increase
SCENARIO ANALYSIS
E
L
K
▲ Best Case = 35% Better ▼ Worst Case = 35% Worse
VARIABLE WORST CASE BASE CASE BEST CASE
Number of Sales 13 20 27
Average Price $3,575 $5,500 $7,425
Average Direct Cost $1,350 $1,000 $650
Rate of Growth 0% 15% 30%
NPV ($463,285) $501 $1,212,288
IRR -2.66% 20.02% 55.81%
Financial Summary
Net Present Value (NPV) $501
Internal Rate of Return (IRR) 20.02%
External Rate of Return 16.50%
KEY ASSUMPTIONS Discount Rate = 20.0% Interest Rate = 8.0% Inflation Rate = 2.0% Marketing goals on Target (Risk Mitigation) Price of Hunts (Risk Mitigation)
Hunting & FishingHunting & Fishing
•Eric Nielsen
•Tyler Kessler
•Greg Pohler
•Shaun Lyons
QUESTIONS???