hurdle busters: how to understand and use twitter
DESCRIPTION
Understanding the basics of how twitter works, and why businesses should be on it. You'll learn about how to use hashtags, why we should have a business profile, and some of Twitter's history.TRANSCRIPT
HURDLE BUSTERS
HOW TO: Understand & Use Twitter
Chelsea Dygert#StartupPhoenix
Create ContextName
Where are you from
What do you do / working on
How did you hear about Eureka/My talk
“A tribe is a group of people connected to one another,
connected to a leader, and connected to an idea.
A group needs only two things to be a tribe: a shared interest and a way to communicate.”
― Seth Godin, Tribes: We Need You to Lead Us
What is a TRIBE
Peo
ple
Hel
ping
Peo
ple
Social Media Rules
#Sta
rtupP
hoen
ix
● Every social site has a culture - understand, engage, innovate
● Everything has balance.
● USE the Content Rules:○ 20% rule: Only 1 of 5 posts should be self-promotion
● Make sure profile / content, and contest matches business. ○ if you wouldn’t do it offline, don’t do it online
● Strategize, PLAN & AUTOMATE
What is Twitter● The hallway chat of all social media● Microblogging site● Created in 2006 ● Went Public in Nov 2013
○ (opened @ $26, closed at $44.90, now @ $44.60)● 140 characters. ● Quickest way to communicate & break news
● 676 million users● 115 active monthly● Even those who don’t tweet log on (40%)● Reverse Chronological Newsfeed
● To connect with your tribe○ Current tribe, potential tribe, tap into others
● To stay relevant○ Understand culture, engage, innovate
● To promote (events, products, services, campaigns)● To do research● Add / create context● Increase visibility● Join / encourage conversation● Measure... (roi, engagement, conversation, etc)● Add humor● Build brand value over time
Why Use Twitter
The HOW1. Post with pictures - engagement doubles2. Engage in current events3. Promote - events, products, services, brands, news, hashtags4. Searching - live feed for monitoring people, companies, ideas, news5. Engagement - gives people / groups way and reason to communicate 6. Create Relationships - people love common ground7. Exposure - giving people way to find YOU8. Cross promotion - create convo to other business, across multiple
platforms, build brand value for others (partners, sponsors, etc)9. Easy to follow - use lists, hashtags,
Customer Input - can get you access to your tribe’s thoughts. 10. Measure ROI - Use twitter anayltics, outside tools *see last slide*11. ---Competitions, Live Q & A, Webinars...
Twitter Strategy for Business: http://brandongaille.com/top-8-twitter-tips-for-small-businesses/
THE RULES:● Don’t Overuse. Everything has balance.
○ Jimmy & Justin #Hashtag skit
● Use ON each platform needs to match CULTURE of each platform○ Don’t hijack (hashtag fails - Susan Album Party)
● Don’t use handles, hashtags blindly. Research.● RESPOND● Promote your handle & hashtag OFFLINE.
○ Marketing is most effective across both online & offline platforms.
Optimize your twitter. Be retweetable: http://blog.wishpond.com/post/56542607344/52-methods-how-to-get-your-tweets-retweeted
Hashtags on TwitterStarted in 2007 in a tweet● Not started by twitter - # used by user● Part of Twitter’s successful IPO● popularized by use in news● No one OWNS a hashtag● Be general ENOUGH● Be specific ENOUGH
Then used by Instagram,Adopted by Facebook, Pinterest & G+
When… Define Goals & Decide
● Goal = WHY are you using social media
● Make sure there is a general purpose○ Cross promote○ Give tribe reason to engage with you○ Reach into a new crowd○ Measure
The #hashtag Fails:
● #McDStories● #Susanalbumparty ● #Aurora (clothing line) & Shooting
Tools, Tips, To Dos:Research, Research, Research
Promote - use it, cross promote it, pay itEngage - with others, events, news, trending, Monitor - search it, board it, cross-check it Innovate - cool twitter headers, fun hashtags, Event hashtagging, Q&As
Use:Tweetdeck
Hashtagify.meTagboard
Automation: Hootsuite, Google calendar
TO DO cont...A) Join: Meetup.com/Eureka-Scottsdale
B) Oct Talks: Email me with any topics you may be interested in...
1) Twitter Deep Dive - hands on & strategy training2) Pinterest: Understanding it, using it, Do’s and Dont’s3) Facebook Strategies, 4) Youtube?
What do you want to hear about? Write down or email me: Hashtags, Facebook Contest, Twitter, Pinterest, Blogging, Wordpress,
Instagram, Graphics help, iPhone tips, creating a website, email campaigns, OTHER CONTENT
Find me:Chelsea Dygert +
Dygert #ConsultMentCell: 252-717-9919
twitter / instagram
@cimforgiven
at Local coffee shop #StartupPhoenix