hutcheon how
TRANSCRIPT
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A Theory of Adaptation by Linda Hutcheon
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Important Questions:
How does adaptation keep the audience’s interest?
How do audiences differ for different media forms?
How do audiences respond differently to different modes of engagement?
How do “knowing” and “unknowing” audiences differ?
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Artist: Kansas “Carry On Wayward Son” Stan’s Dad Stan and Kyle
Audience: Stan’s Dad Stan, Kyle, etc. Friends
Perception: Visual Aural/Visual Kinetic
Mode: Telling Showing Interacting
Interaction: Written song Performance Playing video game
“Real guitars are for old people.” - Cartman
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How does adaptation keep the audience’s interest?
Adaptation’s formulaic appeal
The comfort of the familiar
The ritual of repetition
Fan fiction
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How do audiences differ for different media forms?
Demographic
Marketing strategy
Bankability
Cult following carry over
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Norma Jean BakerPin-up Model
•Sex: Male•Age: 16-35•Marital Status: Single•Occupation: Military
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Marilyn MonroeHollywood Movie Star •Sex: M/F
•Age: 16-55•Marital Status: S/M•Economic Status: Middle Class
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Andy Warhol’s MusePop art subject
•Sex: M/F•Age: 21-75•Marital Status: S/M•Economic Status: Middle-Upper
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Merchandise MavenImage licensed for mass consumption
•Sex: Female•Age: 13-35•Marital Status: Single•Occupation: Student/Working Class
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How do audiences respond differently to different modes of engagement? Mass response vs. Individual response
Thinking vs. Percieving
Time and space
Degrees of immersion
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5 Pages in the Book (p. 55-59)
Radio Broadcast Clip
Television Show Clip
Movie Clip
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How do “knowing” and “unknowing” audiences differ?
Audience awareness of adaptation
Audience expectations and demands
Genre and media “literacy”
Adaptation’s ability to colonize audience consciousness
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Music video for “Hurt”
“Hurt” was originally released on Nine Inch Nail’s The Downward Spiral Album.
In 2002, Johnny Cash covered “Hurt.” The video for Cash’s version of the song won best video at the Grammys and the Country Music Awards. It would be Cash’s final hit before his death on September 12th, 2003.
An unauthorized parody of “Hurt” appeared on YouTube in March of 2007 featuring the artist “Sad Kermit.”
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