hvgcc social media is not free part 3 - 11.10.11
TRANSCRIPT
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Social Media Is Not FreeSocial Media Is Not FreeBut It Can Help You Grow You BusinessBut It Can Help You Grow You Business
Part 3Part 3YouTube - TwitterYouTube - Twitter
September 16, 2011September 16, 2011Presented by
Mike Dardano, Marketing Executive, BuzzPotentialKish Melwani, Team Leader, ServiceByte
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Basic forms of Social Media – Part 3 Basic forms of Social Media – Part 3
•YouTube
Social Media Is Not FreeBut It Can Help You Grow Your Business
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• Have a marketing plan
• Where does video fit into your plan?
• What Is Your Unique Value Proposition?
• How will the video capture that?
• Is your business video friendly?
• Can you tell a story?
Social Media Is Not FreeBut It Can Help You Grow Your Business
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• Have a budget
• Do it yourself or use an expert?
• Is your business video friendly?
• Helps with SEO
• Easy to post on your site
Social Media Is Not FreeBut It Can Help You Grow Your Business
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• Why Video?
• Creativity
• Product or service demo
• Engage, Educate, Entertain
• Capture your presentations
• Special Events
Social Media Is Not FreeBut It Can Help You Grow Your Business
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• You are star
• Keep it short, tight and relevant
• No hard sell
• Watch your audio
• Watch your lighting
• No shaking
Social Media Is Not FreeBut It Can Help You Grow Your Business
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Importance of Audio
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Social Media Is Not FreeBut It Can Help You Grow Your Business
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Social Media Is Not FreeBut It Can Help You Grow Your Business
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Let’s check out some sample videos
• http://www.reelseo.com/web-videos-that-suck/
• http://www.youtube.com/user/THEGYMArmonk
• http://www.youtube.com/user/Cocommunications
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Social Media Is Not FreeBut It Can Help You Grow Your Business
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What is Twitter?
The world’s
biggestchat room.
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Twitter 101
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Twitter 101
140 character limit # is a trending topic @ direct tweet Retweet to share something already
said
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Twitter 101
140
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Twitter 101
#
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Twitter 101
@
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How can Twitter grow my business?
• Update your followers (news)• Share valuable information (tips, ideas)• Ask followers to contribute (suggestions, polls)• Look for leads (what others say)
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How can Twitter grow my business?
a. Update your followers
Prudential River Towns REOpen house at 145 main street – 4 bedrooms.
Scott CameraCanon releases its first 28 megapixel camera
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How can Twitter grow my business?
a. Share valuable information
Manzer’s LandscapeKeep your lawn healthy by liming it now.
Lynne Darlington - voiceoverSee why a bad voice can ruin a whole video http://bit.ly/4g6Lk
Suzanne Welch – Real EstateMortgage rates are at an all time low – 3.5%
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How can Twitter grow my business?
a. Ask followers to contribute
Peekskill CelebrationTweet your response: Which do you preferat next year’s event: cotton candy or fried oreos?
Joan Sirefman – Video e-mailsWhich industry do you want us to have a video template for next?
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How can Twitter grow my business?
a. Look for leads
SOMEONEOssining municipal is looking for an architect to design a new building
SOMEONELooking to move to Croton. Wonder how the schools and houses are.
SOMEONEI need a better way to advertise this product the classic way. Wonder if the phone book will still work
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Summary• Have A Plan
• YouTube - Engage, Educate, Entertain
• YouTube - Talk to an expert
• Twitter - Update your followers (news)
• Twitter - Share valuable information (tips, ideas)
• Twitter - Ask followers to contribute (suggestions, polls)
• Twitter - Look for leads (what others say)
Social Media Is Not FreeBut It Can Help You Grow Your Business