hxrefactored - adidas - qaizar hassonjee
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Wearable Tech:
adidas miCoach Sports Performance
Qaizar Hassonjee VP Innovation, Wearable Sports Electronics
adidas
Leaders in Innovation
Wearable tech is exploding:
understanding of athletes and sport guides our application of digital technology
adidas miCoach digital coaching platform
Bringing wearable technology to sport
Every fitness athlete is unique
– contestants High-schoolers
– state champs
– 5k finishers – aspiring pros
From youth to elite we believe in personalized training
measure illuminate Coach
the body’s Response to activity
Data into insights
Insights into action
7
Concept - USP
adidas miCoach consumer
Smart run
Speed_cell
X_Cell
Mobile coaching app
Sensor apparel
Expert coaching
Elite athletes have customized training plans with expert
coaches
Fitness athletes need the same expert advice to reach goals faster and
safer
Expert coaching It’s not about training as hard as you can
It’s about training as hard as you should
The principles of micoach • From Pros to beginners – everyone benefits from
expert fitness advice
• HR + activity provide the best view of how a unique body responds to work
• Devices should Measure you, not just what you do
• Individualized , expert training is the next wave
adidas miCoach elite
adidas miCoach elite
adidas miCoach elite
POWER
speed
distance
heart rate
acceleration
locatio
n
the metrics
POWER
speed
distance
heart rate
acceleration
locatio
n
POWER RELATIVE POWER EFFICIENCY TRAINING IMPACT
ATHLETE C ATHLETE A ATHLETE B
MAX HEART
RATE
85%
70%
55%
40%
ASSESSING WORK LOAD HEART RATE
ATHLETE B Looks like the hardest worker
ATHLETE A
ATHLETE C
ATHLETE C ATHLETE A ATHLETE B
MAX HEART RATE
+ POWER
85%
70%
55%
40%
ASSESSING WORK LOAD HEART RATE & POWER
ATHLETE A Actually did the most work
ATHLETE B Heart rate is high relative to work done – indicating stress
ATHLETE C May be capable of working harder.
Training Plans Community Workout
Data SCV
Moving towards OPEN Platform
Devices
Plaforms
Experiences
OPEN API Consumer value: • Peformance Brand; Innovative Experiences;
Leading Edge Devices / Sensors; Training Content & Expertise; Unique Insights; Ease of use; Flexibility
Partner benefits: • adidas Branding; miCoach devices; Training/
coaching content; Sports domain expertise; Revenue generation; Strong IP position; Elite data
THANK YOU
Qaizar Hassonjee adidas
VP Innovation, Wearable Sports Electronics [email protected]
(610) 459-6203