hyacinth hydrogen acceptance in transition phase … · yes, a little bit 21% yes, i know quite a...

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HYACINTHHYdrogen Acceptance IN Transition pHase

María JaénProject Coordinator

CNH2

http://[email protected]

Programme Review Days 2016Brussels, 21-22 November

PROJECT OVERVIEWProject Information

Call topic SP1-JTI-FCH.2013.5.3 Social acceptance ofFCH technologies throughout Europe

Grant agreement number 621228

Application area (FP7) orPillar (Horizon 2020) Cross-cutting

Start date 01/09/2014

End date 28/02/2017

Total budget (€) 999,383

FCH JU contribution (€) 661,584

Other contribution (€, source) None

Stage of implementation 86% project months elapsed vs total projectduration, at date of November 1, 2016

Partners Fraunhofer-ISI; NORSTAT; Aberdeen City Council;University of Sunderland; University of Leeds; I+F;RCVT; CIEMAT; CIDAUT; CNH2.

https://www.youtube.com/watch?v=OJHyXGWxCzg

Impressions after driving a FCEV

PROJECT SUMMARY

MAIN AIMS: to gain a deeperunderstanding of the socialacceptance of hydrogentechnologies across Europe.

Identify and understand awarenessand acceptance of hydrogen energyand FCH technology and perceivepotential benefits in the general publicand at selected stakeholders.

Identify the main drivers of socialawareness and acceptance of FCHtechnologies in order to providerecommendations.

Support stakeholders by providing asocial acceptance research toolbox.

PROJECT PROGRESS/ACTIONS – PUBLIC SURVEY

Studies:1. Public awareness

and acceptance ofFCH technologiesacross Europe.

2.Stakeholderacceptance of FCHtechnologies acrossEurope

Studied applications:1. Hydrogen fuel cellstationary residentialapplications

2. Hydrogen fuel celltransport applicationsand relatedinfrastructures

HYACINTHproject

PUBLICPublic awareness and acceptance

of FCH technologies acrossEurope:

STAKEHOLDERSStakeholder acceptance of

FCH technologies acrossEurope:

Survey333 participants

5 Europeancountries

Semi-structuredinterviews

145 participants5 Europeancountries

Survey1000 participants

7 Europeancountries

Social Acceptance Management Toolbox(SAMT):

To help promoters and decision makers integrateissues related to social acceptance into their

developments


No, not atall

75%

Yes, a littlebit

21%

Yes, I knowquite a few

thingsabout them

3%

Yes, I knowquite a lot

about theseapplications

1%

0%

20%

40%

60%

80%

100%

Belgium France Germany Norway Slovenia Spain UnitedKingdom

No, not at allYes, a little bitYes, I know quite a few things about themYes, I know quite a lot about these applications

The level of public awareness about home HFCs is very low in the sevenstudied populations. Only around 25% of respondents report having heardabout residential fuel cell micro-CHP (this is 15 percentage points lower thanthe level of awareness of HFCs in general). And less than 5% considerthemselves knowledgeable about this application.

Awareness of residential hydrogen fuel cells


The study shows: “I would be happy to havean hydrogen fuel cell unit in my home infuture”. Around 6 out of 10 would be happyto have a residential HFC unit at home (2out of 10 would be very happy), 3 out of 10are undecided about this and less than 1 outof 10 would not be happy about it at all.

Very bad1% Bad

5%

Acceptable32%

Good48%

Very good14%

In all the countries surveyed we findthat the majority of the populationrates the technology as a good option(percentages range from 40% and53%), followed by those who rate it asacceptable (from 27% to 36%)

Acceptance of home HFCsInformed evaluation/globalattitude of home HFCs

-20%

0%

20%

40%

60%

80%

100%

Belgium France Germany Norway Slovenia Spain UnitedKingdomDisagree Strongly disagree Agree Strongly agree

Figure: % of respondents in the total samplethat would like to havea HFC system in their home


Respondents’ reasons for not willing to buy a home HFC

Price and cost

Danger and safety

Need of information and lack of…

Environment, pollution and health

Hydrogen production

Maintenance, reparations and lifespan

Suitability for different type of homes

Political and companies interests

Delivery and installation

Other disadvantages

Recycling of fuel cells

0 20 40 60 80 100

0% 20% 40% 60% 80% 100%

I would prefer to invest in traditionalsystems of electricity and heat generation…

The hydrogen fuel cells described here relyon fossil fuel

I would prefer to invest in renewable formsof electricity and heat generation for my…

I think fuel cells applications for residentialuse are not a yet mature technology

I think the price of installing a fuel cell willbe too high for my budget


Awareness of FCEVs

0%

20%

40%

60%

80%

100%


No, not at all

Yes, a little bit

Yes, I know quite a few things about them

Yes, I know quite a lot about these applications

No, not at all40%

Yes, a littlebit

45%

Yes, I knowquite a few

things aboutthat13%

Yes, I knowquite a lotabout this

2%

Awareness is significantly higher for FCEV relative to residential fuel cell micro-CHP. Around 45% of respondents have heard a little bit about FCEV and even a15% reports knowing a few things about fuel cell cars.


Informed evaluation/global attitude of FCEV

Very bad1%

Bad5%

Acceptable

31%

Good50%

Verygood13%

Figure . Global evaluation of HFCEVs (as % of respondentsthat consider them a very bad-very good solution)

In all the countries surveyed we find thatthe majority of the population rates thetechnology as a good option (percentagesvary between 44% and 56%), followed bythose who rate it as acceptable (between23% and 37%).

Acceptance of FCEVsThe majority of participants in the seven studiedpopulations would be happy to have a hydrogen fuelcell car in the future (keeping all else equal). Morethan 60% in the full sample would like to buy aHFC electric car in the future. Around 30% ofrespondents are undecided about it; and around 10%are not willing to have a hydrogen fuel cell car inthe future.

-40%

-20%

0%

20%

40%

60%

80%


Disagree Strongly disagree Agree Strongly agree


Respondents’ reasons for not willing to buy a FCEV

0 20 40 60 80 100

Conventional cars are for now a betteroption

The price of purchasing a fuel cell car willbe too high for my budget

Fuel cells vehicles are not yet a maturetechnology

Having a fuel cell vehicle will make mylife more difficult

Full electric cars are a better option

I can’t imagine buying a car0 20 40 60 80 100

Lack of refuelling stations

Car range

Danger and safety

General disadvantages

Other

Environtment and pollution

Attittude change

Political interests

Fuel production

PROJECT PROGRESS/ACTIONS – STAKEHOLDERSURVEY

38%

13%23%

22%

4%

Participants bycountry

DE UK ES FR SI

• Heterogeneous affiliations:• Around 33% from private

companies• Around 15% from public and

government organisations,education and other non-profit

• Plenty of experience:• >25% have 11+ years of

work experience• >21% 5-10 years of

experience• Different fields of expertise:

• >50% work in research• 30% on H2 production• 25% in systems integration

SAMPLE


88 % think that HFC are agood or a very good solutionfor energy andenvironmental challenges(no country differences).

Most positive futureexpectations about H2-busesand H2 as a means of storagefor renewable energy.

Respondents are in favour tofurther governmentalsupport for FCHtechnologies. 1 2 3 4 5

m-CHP for homes

m-CHP forcommerce /…

Back-up powersystems

Large-scale systemsfor prime power…

Storage ofrenewable energy

Portable powerapplications

Cars with refuellingstations

Buses, withrefuelling stations

What are your expectations regarding themedium-term (5-10 years) marketimplementation in your country?

Total

SI

FR

ES

UK

DE

Very negative (1)—very positive (5)


Factors influencing ratings of future marketdeployment

• For stationary applications:– Competition of renewable electricity and heat

technologies– Implementation of air quality regulations– Development of business models for H2

distribution infrastructure• For FCEVs:

– Competition from alternative technologies– Competition from full electric cars as well as CNG /

LNG cars– Perceived attitudes of professionals from the same

sector and from actors from the automotive sector

PROJECT PROGRESS/ACTIONS – STAKEHOLDERINTERVIEW

Intervieweepercentage by country

Interviewee percentageby affiliation

Germany

23%

France26%

Spain27%

UK16%

Slovenia8%

5%11%

6%

24%

8%

18%

28%

Other non-profitorganization

Local government

Public company

University or stateresearch organisation

Multisector partnership

Government Ministry oragency

Commercial

Semi-structured interviews between November 2015 and June 2016Population: selected stakeholders in 5 countriesImplementation: telephone or face-to-face interviews, recorded andsummary transcripts


Applications of HFCs discussed in theinterviewsTechnology application Percentage of comments, all interviewees

Static applications 16Mobile applications 44Hydrogen and non-specified or dual use 40

0

20

40

60

80

100

France Slovenia UK Germany Spain

Mobile applications

Static applications

Hydrogen and non-specified or dual use

Percentage of comments, by application, by country


Perceptions of hydrogen supply and useStrengths:

Environmental performance ofhydrogen (despite the scepticism ofthe inefficiency of combining multipleconversion processes)Versatility: energy storage vector forrenewable energy supply (per se andin relation to electrical grid balancing)

Weaknesses:CostLimited awareness among regulators andgovernmentInadequate or excessive regulationCompetition from alternative technologiesLack of commercial support and lack ofmarketsImmaturity and durabilityGeneral lack of infrastructurePerceived safety issues

Key expectations (mixed):Positive view: marketdevelopment expected by manyin the relatively near term (albeitwith national differences andspecificities).

Uncertain future for hydrogen anda high degree of conditionality ongovernment policy support.

Recommendations:More government and politicalsupport is requiredNeed to inform and engagestakeholdersAdditional R&D to reduce costs


Perceptions of static applicationsStrengths:

H2FCs for portable power (could also bebracketed with the potential foruninterruptible power)Integration with existing infrastructure(UK respondents only)Efficiency of fuel cells (reducing thepressure on the electrical network)The capacity to offer domestic and non-domestic CHP, power and heat, includinghigh power.

WeaknessesCost & Investment costsComplexity of the system and itscomponentsPerceived and ‘actual’ safetyCompetition from alternative technologiesThe challenge of finding commercialpartners

Key expectations (mixed):Expectations expressing apositive inevitability for thetechnologyUninterruptible supplysystems as one such niche(German respondents only)Stationary uses being morelikely than mobile uses (UKrespondents only)Hydrogen being used as astorage medium as key to thetake-up of static applications(UK respondents only)

Recommendations:Government supportRegulatory support particularlyrelating to issues of safety


Perceptions of mobile applications

Weaknesses:Financial costPerceived competition with othertechnologiesLack of infrastructureLimited awareness and support byregulators and governmentInadequate or excessive regulations,codes or standardsSafety

Strenghts:Operational performance: longrange, short refill times, hightorque, strong performancegenerally and relative toalternativesEase integration with existinginfrastructureSuitability for specific fleets

Recommendations:Governmental, political andregulatory supportR&D to support cost reductionsCommercial partner supportMore communication andengagement generally, including ofpublicsInvestment in refuellinginfrastructure

Expectations:Specific vehicle fleets being the first to useH2FC technologyNiche uses first or onlyTighter emissions standards driving H2FC useBattery electric vehicle (BEV) with H2FC beingthe most likely optionTransport corridors being first to supportH2FCs

PROJECT PROGRESS/ACTIONS – SOCIAL ACCEPTANCEMANAGEMENT TOOLBOX - SAMT

https://hyacinth.sunderland.ac.uk

Social media:

Website:

http://hyacinthproject.eu

Close contact with National andInternational SectorAssociations.

Identify more than 10 projectsto establish project alliances.

DISSEMINATION ACTIVITIES

Conferences/Workshops

2 webinars and 8 workshops planned tobe organised by the project.

>20 conference and seminars in whichthe project is participating.

4 Drive&Ride events (WHEC2016 andAberdeen).

Public deliverables

13 deliverables finished (10 public), 7deliverables in progress:

D. 5.1 Report on results of thestakeholder survey.D. 5.2 Integrated report on generalfindigns on public acceptance.

Publications:

Working in 3 academic papers.

Press releases in 5 countries (UK, DE, SP, FR,SL).

Newsletters in 4 countries (UK, DE, SP, FR).

Digital mailing (300 stakeholders).

CONCLUSIONS

Less than half of the population in the seven countries is aware of theexistence of hydrogen and fuel cell technologies in the context of energyproduction.

Public awareness is significantly lower for residential applications and higher forhydrogen fuel cell vehicles.

The majority of the population in the seven studied countries have a positiveinitial attitude towards HFC technologies. The label associated to hydrogen andfuel cells seems to invoke positive feelings and thoughts among respondents.

Variation across countries: associated with differing levels ofgovernment investment in R&D programmes.R&D stakeholders have a strong positive appraisal of HFC technologies,but with limitations:

cost and limited regulatory, political and commercial support;competition from other technologies and inter-related obstacles.

Stakeholders view: medium to long term rather than near term.

HFC technologies view: realistic niche potential in the shorter termuninterruptible power, auxiliary power and high power demand such asfork lifts and heavy goods vehicles.

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Thank You!

Coordinator: [email protected]: : http://hyacinthproject.eu

hyacinth hydrogen acceptance in transition phase … · yes, a little bit 21% yes, i know quite a...

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