hyatt talk: how big companies can be more like startups (without the 'going out of...
TRANSCRIPT
How Big Companies Can Be More Like Startups(Except without the going out of business part)
@ZacharyCohn Wonful Consulting
Rock.. Paper.. War!
What is a startup?
“A startup is an organization formed to search for
a repeatable and scalable business model.”
-Steve Blank
What is a corporation?
“A corporation is an organization that has found, and is executing,
a repeatable and scalable business model.”
What are the implications of executing on a working model?
Company policies are the white blood cells
of anti-innovation
Start Small.
What do you already have the power to do?
The Top 3.5 Things You MUST Learn From Startups
(you won’t believe #1.5!)
1: Talk To Customers
1.5: Everyone talks to customers!
2: Experimentation
3: Creativity
1: Talk To Customers
1.5 Everyone talks to Customers
2: Experimentation
3: Creativity
1: Talk To Customers
1.5: Everyone talks to customers!
2: Experimentation3: Creativity
4 Customer Interview Rules
Pull, Don’t PushActual Self vs Ideal SelfPast Behavior Future BehaviorStories are better than Statements
Customer Interview Techniques
The Five Why’s
Customer Interview Techniques
The Five Why’s“Tell me more…”
Practice Time!
5 Customer Interview Techniques
The Five Why’s“Tell me more…”“Tell me about the last time…”
5 Customer Interview Techniques
The Five Why’s“Tell me more…”“Tell me about the last time…”“What do you mean by…?”
5 Customer Interview Techniques
The Five Why’s“Tell me more…”“Tell me about the last time…”“What do you mean by…?”What are they doing today?
Recommendation!
Every single person at a company should interact with at least one customer every
two weeks.
1: Talk To Customers
1.5: Everyone talks to customers!
2: Experimentation
3: Creativity
“Fail Fast”
Glorification of Failure
“Don’t glorify failure. But if it’s going to
happen, make it fast.”
Glorification of Experimentation
“Business plans rarely survive first contact with
customers.”
– Steve Blank
1: Talk To Customers
1.5: Everyone talks to customers!
2: Experimentation
3: Creativity
“Creativity is just Terrible Ideas +
Iteration”
Creativity is best with:
ConstraintsNo Judgment
Fast Cycles, Many Iterations
Half Baked
@ZacharyCohnWonful.co