hybrid authorship
DESCRIPTION
Presentation from Joanna Penn/Independent Author and Entrepreneur@#RtW13TRANSCRIPT
Hybrid authorsand the rise of
the author entrepreneur
with Joanna Penn@thecreativepenn
Tuesday, 1 October 13
J.F.Penn - Author The Creative Penn Ltd
Over 65,000 copies soldRepresented by Irene Goodman Agency NYC
* Multimedia courses
* Non-fiction
* Live workshops/ speaking
* Consulting
Left day-job as IT consultant in Sept 2011. Tuesday, 1 October 13
2008 ...
Tuesday, 1 October 13
* publishing professionally * publishing globally* being and loved by readers and selling books* running a small business and making good money!
Going beyond self-publishing to being an independent author
An entrepreneur creates something of value out of nothing
Tuesday, 1 October 13
Self-publishing ebooks & POD is now a positive choice for many.
Mainstream in US & (almost) UK
Tuesday, 1 October 13
* Quicker time to market. For sale 24 hours after upload to Amazon, paid 60 days after the end of the month.
* Higher royalties but it’s not a get-rich-quick scheme & sales could be lower. 70 - 85% indie vs ~15% trad. Transparent reporting.
* Total creative control over content & design. Doesn’t have to be a ‘commercial’ prospect
* Sell by any means, in any global market as you retain the rights
* Niche markets perfect as you can price higher
* Get into the game! Test the market and then approach a publisher with evidence of sales. Jump the slush-pile to agents & publishers
Tuesday, 1 October 13
7
Hybrid Model. It’s not an either-or choice anymore
* Decide PER PROJECT which might be the best
route for your book. Empowerment of the author as the centre of
the model.
* A third of traditionally published authors are
interested in self-publishing their next book,
according to a 2013 survey from Digital Book
World and Writer’s Digest.
Hugh Howey: Indie author: $150,000 per month in ebook sales. Sold print rights only to Simon &
Schuster. Film rights optioned by
Ridley Scott.Latest ‘Dust’ debuted in NY Times bestsellers
Bella Andre: 7 figure print only deal
Tuesday, 1 October 13
Finished, edited manuscript
Ebook edition: Scrivener, KDP, Kobo, Smashwords, ePubli,
BookBaby
Print edition: Createspace,
LightningSource, Ingram Spark
Audio edition: ... just starting to take
off
The magic of publishing
Use of professional editors, designers & formattersTuesday, 1 October 13
9
Exploiting audio rights and possibilities * Use ACX.com to submit book to marketplace and work with narrators and producers
* Upfront payment OR/ JV royalty split
* US only right now - I go through a small press in US - but 2014?
* Audio growth market w/ commuter market and smart phone saturation & better bandwidth + podcast boom + young market
Tuesday, 1 October 13
Finished, edited manuscript
Ebook edition: Scrivener, KDP, Kobo, Smashwords, ePubli,
BookBaby
Print edition: Createspace,
LightningSource, Ingram Spark
Audio edition: ACX, Audible, iTunes
The magic of publishing
Use of professional editors, designers & formatters
Country markets
(territory)
X
Tuesday, 1 October 13
English speakers: USA - 260m India - 125mPakistan - 88m Nigeria - 79mPhilippines - 76mUK - 59m Canada - 17m
+ Australia, NZ, South Africa, China ...
+ more globally ...
Tuesday, 1 October 13
Finished, edited manuscript
Ebook edition: Scrivener, KDP, Kobo, Smashwords, ePubli,
BookBaby
Print edition: Createspace,
LightningSource, Ingram Spark
Audio edition: ACX, Audible, iTunes
The magic of publishing
Use of professional editors, designers & formatters
Country markets
(territory)
by language
X
X
Tuesday, 1 October 13
* Growing freelance translation market. Many ex-trad-pub pros wanting a better deal + will help
with marketing locally
* Upfront or JV deals for % royalty
* PubMatch.com for deals* Freelance IP lawyers for
contracts* Indies interested in sales,
especially print
Translation markets for indie authors
Tuesday, 1 October 13
What do savvy indies still want from agents/publishers?
* Partnership and working together - collaborative. Mutual
benefit.
* Print only deals and print distribution
* Niche market sales & expertise
* Marketing - to buyers
* Prizes, kudos, prestige
Tuesday, 1 October 13
www.JFPenn.comwww.TheCreativePenn.com
It’s an exciting time to be in this changing publishing
eco-system!
Tuesday, 1 October 13