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Roberto PozziHybrid Cloud: Secure Enterprise Integration and API management

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Innovators are Recomposing Their Businesses with Digital Transformations

Front linedecision making

New apps are consolidating decision making capabilities at the fingertipsof people who need to act.

Digital venture capitalist

Real time insight driven processes

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Technology solutions are composed leveraging digital services from a broad ecosystem so businesses can do what they do best.

Insight from nontraditional data Is being used in business critical processes so businesses can create new moments.

6 Key Factors for the Cloud Transformation

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Key Factor #1Open Source & Open Standards

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Coming Summer 2015

Key Factor #2Delivery Flexibility

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Key Factor #3Geographically Distributed

Bluemix Public LocationSoftLayer Data Center

Dallas (Public Bluemix)

London (Public Bluemix)

Milan

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Key Factor #4Composable Business

Internet ofThings

DevOps

DBs

Watson

TwitterAnalytics

Security

Mobile

BigData Analytics

YourServices

Your Partners’Service

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Innovation through the API Economy and creating ecosystems

Store Toll-free Website Web APIsMobile

APIs represent a new, fast-growing channel opportunity

By 2014, 75% of the Fortune 1000 will offer public Web APIs.

By 2016, 50% of B2B collaboration will take place through Web APIs.

Sources: Gartner, Predicts 2012: Application Development, 4Q, 2011; Gartner, Govern Your Services and Manage Your APIs with Application Services Governance, 4Q 2012; Gartner, Open for Business: Learn to Profit by Open Data, 1Q 2012

The API which has easily 10 times more traffic then the website

“$7bn worth of items on eBay through APIs”Mark Carges (Ebay CTO)

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Drives Adoptions of APIs

Typically low valued assets

Drive brand loyalty

Enter new channels

For Free

Facebook Login API provides free authentication for any Web / mobile app

Example:

Developer Pays

Business Asset must be of high value to the Developer

For example, marketing analytics, news,

Capabilities such as credit checks

Amazon EC2 Web Services – APIs charge per usage to launch and manage virtual servers.

Example:

Developer Gets Paid

Provides incentive for developer to leverage web API

Ad placements

Percentage of revenue sold product or services

Google AdSense APIs pay developers who include advertising content into apps

Example:

Indirect

Use of API achieves some goal that drives business model.

E.g. Increase awareness of specific content, or offerings

eBay Trading APIs offer developers access to trading services extending the reach of listings and transactions

Example:

The Business of APIs

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Easily manage your APIsDeveloper Portal API Manager Management Console

Powered by IBM DataPower

API Gateway for security, control, integration & optimized access to a full range of Mobile,

Web, API, SOA, B2B & Cloud workloads

Also available ‘as a service’ on

IBM Bluemix

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Key Factor #5Hybrid Cloud

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Digital transformations require hybrid cloud

Everything you will need won’t be in one place in the digital world !

Data and services from multiple sources and environments Mobile and other models of engagement driven through clouds Innovation fueled by communities of developers and experts

On premise

Off premise

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Hybrid cloud deployments

Portability of Data and Applications

Security Intelligence

Developer Productivity

DataWorks, Orchestration, IBM MobileFirst Platform

API Harmony, Secure Passport Gateway, Bluemix Local

Enterprise Containers by IBM

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Building Hybrid Environments

Secure Gateway

Connect and Compose

DataWorks

API Management

API Harmony

Securely access data and applications in other clouds, enterprise data centers and locally on developer laptops

Data services like: Shape data, load data, provision masked data, profile data, and classify data let you prepare your data for use in production apps

Create REST APIs from on-premises or cloud endpoints (DB2, SFDC, etc). Assemble multiple APIs into a single API using Node-RED for composition

Publish, promote, and oversee your APIs in a secure, scalable environment. Includes the creation of end user support resources that define and document the API

Find the right API for your app. Built from a corpus of the world’s public APIs, it understands relationships between already selected APIs and new ones being searched

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Key Factor #6Small is Beautiful

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Small Batch Size• Services: Few• Dependencies: Few• Changes: Few• Complexity: Small• Impact of Failure: Small• Failure Analysis: Simple

Small changes, implemented more frequently can reduce risk

Smaller more frequent releases improve quality, increase speed, and reduce risk

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Thank You!

IBM Bluemixdigital innovation for the Hybrid Cloudibm.biz/Bluemix2015