hyderabad | sep-16 | extension through innovative ict - the example of digital green
TRANSCRIPT
Extension Through Innovative ICT- The example of Digital Green
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Agricultural Extension
Training & Visit: Face-to-face interactions of extension officers and farmers
500,000 extension officers in developing countries
Extension agent-to-farmer ratio: 1:2,600 in South Asia1:1,800 in Sub-Saharan Africa
High recurring costs, weak accountability, under-resourced, limited training
Extension officer “commuting” between farms
Dissemination of expert agricultural information to farmers
Human Mediated Extension system: uses social organization and technology to
improve the efficiency of extension systems
Vision:A world where all individuals can live a life of dignity
Mission:Integrate innovative technology with global development
efforts to improve human well-being
2006 2008 2009 2012 2015
Project at Microsoft Research
Non-profit in USA and
India
Implementation in 4 Indian states
Scaled to 7 Indian states
11,000 villages 1 million farmers
1,800 villages125,000 farmersExtend to health & nutritionEthiopia and Ghana
WHERE WE WORKHow we evolved in India
Research Organizations
Service providers
Implementers and
practitioners
• Uses ICT based community oriented approaches to improve effectiveness and efficiency of knowledge transfer
• Acts as an effective knowledge management platform
• Builds on innate capacities for community to community transfer of knowledge
Since June 2012…Countries : 6Farmers reached : 10,56,965Villages : 13,250Community Videos : 3,105Video Disseminations : 481,368Viewer Adoptions : 16,38,293
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Video provides…– Resource-savings: human, cost, time– Accessibility for non-literate farmers
Digital Video for Extension
Community approach
Demonstration of technology and
Capacity Building
KVKs / FTCs
Efficient technology stack
Knowledge management
platform
Initiation
Mobilization Situational Awareness Training
Production
Topic Identification Storyboarding Shooting Editing
Diffusion
Dissemination Adoption Reporting
Analytics
Farmerbook
Thank you
digitalGREEN www.digitalgreen.org | @digitalgreenorg