Everyone says that you have to listen and talk, but no one ever asks you how to do it or why. We help you to make social media work for your business.Do you want to talk?"

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WHAT WE DO!We want to help you to improve your business results:"•  By maximizing communication with your clients

through website, mobile applications and marketing online."

•  By developing the relationship between you and your clients, providers and employees in order to maximize the benefits of social media."

•  By promoting the teamwork and motivation of your employees and users through the use of collaborative communities and social networks."

•  By achieving the best positioning, visibility and relevance of your activities on the web, using SEO and SEM techniques; as well as social media and web nets."

•  By increasing your company sales, implementing online stores and making every activity simple at each stage of the value chain."

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WEB and MOBILE APPLICATIONS!Experience has shown us that the most effective solutions are the simplest solutions. But, experience has also shown us that simple isn’t necessarily easy because it requires a combination of experience and technological know-how in the right doses, at the right time. "•  We know how to ask questions and listen to users so that we

can understand your company’s needs and they way applications are used."

•  We know how to select the ideal technology for each project and client, by evaluating past experiences, the necessary support and evolution of existing technologies, integration requirements and forecasts for future scalability. We are not married to software/hardware manufacturers or the latest technological fad."

•  We know how to use technology as a strategic lever:"•  To facilitate improvements and make new business

opportunities possible."•  To pilot implementation while managing quality and time

restraints."•  To focusing energy and time on the activities that will

bring about big impact results in any project implementation."

•  We know how to test, test and test applications again; as well as to provide an agile and effective support model for our clients."

!WordPress · PHP Dev. · Responsive Design ·

SocialEngine · Joomla!

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SEO and WEB ANALYTICS"In many cases, the traffic directed by search engines represents more than 80% of total traffic. That is why good positioning is fundamental to any company’s online presence."Achieving desired positioning in SEO requires a detailed and constant effort:"•  Continuously organize and tag contents"•  Improve technical architecture of web site pages"•  Create quality contents that attract and engage the user""In addition, positioning on the internet is dynamic. It depends on many factors and we must study the analytical tool results to identify problem areas and to understand user behaviors and trends. Our analysis of these results will help use to recommend

changes that our clients should undertake to improve SEO results. "SOCIAL MEDIA PLAN!The traditional media’s (press, radio and TV) ability to influence continues to decline, making room for social networks to take their place. Social Media Networks are becoming the most influential and interactive communication vehicle among their users and clients. That is why it is important to design a Marketing & Communication Strategy with them at the forefront:"•  Brand presence and image"•  Communication and interaction with users"•  User support"•  Capturing and recruiting"•  Etc."

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PLATFORMS!The success of touchscreen smartphones and tablets once again demonstrates that users want simple, fun and dynamic interfaces with their consumer electronics. We help our clients to improve the visual quality and application interfaces of their desktop and mobile applications:"•  User Experience Design"•  Graphic Website Design"•  Mobile App Design!!!!!!

CONTENTS!The user interface is the first thing that the user values, but let’s not forget that the user also demands quality contents that are relevant, inspired and that connect him to his interests and likes."“Listen with both ears, and speak with one mouth.” "We must listen to understand our clients and users. Only when we listen can we participate in a conversation, share our knowledge and influence results."•  Monitoring and follow-up methodology for topics. Frequency

and optimal publishing recommendations."•  Blog and social media content development: Our subject

matter experts and writers create content that is perfectly adapted to specific media (web, blog, Facebook, Twitter, etc.)."

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WHO WE ARE!We are a network of expert enthusiasts in consulting and information technology. Our network is filled with subject matter experts in various areas including:"•  Information Architects"•  Graphic Designers"•  Interface Experts"•  Analysts and Programmers"•  SEO and Web Analytics Experts"•  Social Media Experts, Community Managers and Journalists"""

"Over the last 20 years we have worked on many projects applying our recipe for success: Creativity + Enthusiasm + Attention to detail in project execution.""Our teams have deep experience in technology and managing web projects:"•  Integrating the web completely with your business"•  Personalizing solutions to meet your needs"•  Promoting and “energizing” diverse services"•  Implementing support protocol and follow-up"

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REFERENCES!

HR Mobile App. Acciona Jobs!We designed and developed first mobile App. for Acciona HR."Acciona Jobs offers a searching tool for all job positions in Acciona worldwide."It is also a communication tool showing corporate information and it challenges to the users with a compatibility test with the Acciona corporate values."This mobile App. has been developed for IOS and Android platform."

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REFERENCES!

Mobile App. for Osborne / Seagram 's Gin.!This mobile application is a part of the Seagram’s Gin branding campaign."Vintage phone is an old style phone dialer, with an old fashioned rotary dialer and its sounds and feeling.""The application has been developed for the iPhone and Android platforms""Multi-channel Strategy!With the aim of promoting the deploying of Vintage Phone App. we developed a multi-channel strategy (Facebook and Twitter), supported by an specific landing page. "The landing page design is optimized using an A / B Testing for obtaining highest conversion."

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REFERENCES!

Marketing online for Parkinson Madrid:!Parkinson Madrid used to organize special events to promote the organization’s activities. We helped Parkinson Madrid aims with an online marketing campaign based on:"•  A special landing page for the event “Parkinson: A daily

challenge”"•  A Facebook campaign"•  The Landing Page to to create engagement and to obtain a

high click rate on the user information form; as well as to convert visitors into fans and followers on Facebook and Twitter."

"Obtaining these results:"•  Increase the reach and impressions for the target audience."•  Create awareness for the street marketing events."•  Direct traffic to the organization’s website."•  Gain new followers and friends on Twitter and Facebook"

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REFERENCES!

Social Media Plan!Design and deployment of the Social Media Plan for Fundetec. SM Plan defines and organizes the variety issues related to social media platforms, focussing on business aims and developing user’s awareness and engagement.""Online Communication Strategy!Concept design, content architecture and website developement."Strategy definition for content creation and maintaining."Tagging and SEO configuration."Fundetec’s new website had three major challenges:"•  The integration of social media platforms."•  To create value around the original content that Fundetec

publishes periodically."•  We used responsive design for Fundetec web site, making

it available for visualization on various platforms including, tablets, smartphones and desktop personal computers."

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REFERENCES!

Promoting Acciona Corporate online University Library !This aim of this project is obtain awareness and new online library users."We designed a brand new idea: showing in common places (cafeteria, aisles, etc.) wall adhesive panels with the image of a physical library, the books showed on the library are online courses with QR codes."We developed an mobile App. for capturing and managing the user's subscription to the courses."

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REFERENCES!

Communication Strategy for the Art Center CAM2!We helped CA2M designing the comunication strategy with a new web portal."As an Art center CA2M has to offer an atractive and modern graphic design. CA2M has a huge archive of images and vídeos and very active creating new contents and events."So, we designed a content management platforma with a robust and flexible user and group management through roles and management system workflow to organize and control tasks."We integrated an Event Management Platform for allowing the dissemination and organization of all CA2M event activities, providing a powerful tool for visitors to register for these activities, and, at the same time, offers tools to the administrators for management and monitoring."

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REFERENCES!

6 Chinthurst Mews, CR5 3AY Coulsdon, Surrey |Tel: 01737553188 · 0753 900 9479 Doctor Arce 14, 28002 Madrid |Tel: +34 917 610 250

www.hydrae.net info@hydrae.net