La gamme H yfac

HYFAC line of products

Market

HYFAC

Communication

International

Appendix

SUMARY

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Origins

1984 The Laboratory Bouchara asks its researchers for develop shampoo. • After several days of use, the user realizes that on his forehead, the skin is

much more clear, healthier. • The researcher starts working quilckly to find origins of this phenomenom. It

was about Piroctone Olamine, active ingredient well known for its multiple proper ties and the most interesting is its anti bacterial property.

The Biorga Laboratory, dermatological branch of Bouchara, decides to create a complete range of products dedicated to acne proned skins. The range formula is based on Piroctone Olamine.

A PIONEER LINE OF SKIN CARE

PRODUCT DEDICATES TO BLEMISHED

LA GAMME HYFAC1

History

Created in 1984(Belonged to Biorga until 2005).

Since 2012, Moulin Royal brought its marketing expetise to HYFAC on the French market. We are now sole owner

Takeover to Tradiphar in 2014

Resumption of the promotion by Groupe Batteur from January 2015

HYFAC LINE OF PRODUCTS1

1984

2012

2014

2015

MARKETAcne

4 major causes : Hyperkeratosis of the follicle. Increase of sebum production. Invasion of follicles by Propionibacterium Acnes Inflammation of follicle.

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Normal skin Acned skin

MARKETAcne

Acne mondial market is worth 2,2 Billions euros. Acne affects until 85% of teenagers 40% of teenagers affected by acne consult dermatologistsIssues not negligibles : Psychological Permanently disfiguring scars

1 PRODUCT ON 2 BUY IN PHARMACY IS A CLEANING PRODUCT

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Active ingredientsPIROCTONE-OLAMINE

• Reduced inflammatory lesions (papules, pustules) of acne• Antifungal. Anti-microbial.• Used as conservative in cosmetic products

ALPHA HYDROXY ACIDE (AHA)

• Exist in natural state : In the cane sugar (glycolic acid) and the apples (malic acid)

• Decrease appearance of blackheads and microkyste thanks to its keratolytic action.

COMPLEMENTARY ACTIVE INGREDIENTS • The PCA Zn, moisturizing active ingredients and Glycerin

contribute to moisturise skin.

HYFAC3

HYFAC

History,Values

History :

1984 : Discover of the interest of Piroctone Olamine Hyfac = Hygiene of the face

Values A simple and efficient answer to acne problems Legitimity, approval among dermatologists

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7 strengths of HYFAC

EXPERT Specialised in acne

PIONNIER On of the first treatment

ACTIVE INGREDIENT Most famous

TEXTURES Most originales

AFFORDABLE Most affordable price

INNOVATIVE Airless packaging

TOLERANCE Most safe 

HYFAC3

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AMAZING

HYFAC

Products

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Purifying cleansing gel Eliminates impuritites Piroctone Olamine 5.07 or 10.14 fL oz

Global care Reduces blemished

and cleanses Piroctone Olamine - AHA

1.35 fL oz

Scrub Cleanses and exfoliates

Piroctone Olamine microbilles1.35 fL oz

Purifying cleansing bar Eliminates impurities Piroctone Olamine

3.52 oz net wt

Exfoliating cleansing foam Cleanses and purifies

Piroctone Olamine – AHA 5.07 fL oz

Fluid emulsionMoisturizes and soothes

Glycerin – Zinc PCA1.35 fL. oz

Anti blemishes patch Dries and reduces Blemishes

Essential oils2 bags of 15 patchs

Shaving foam Moisturises and soothes

Piroctone Olamine 5.07 fL. oz

3 Targets

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DERMATOLOGISTS

PATIENTS

PHARMACISTS

COMMUNICATION TO 360°

COMMUNICATION4

Dermatologists

COMMUNICATION4

DERMATOLOGISTS

Exclusive partnership with French Federation of dermatology Organisation of ongoing traning in cosmetology.Realised by Michel Le Maitre, Dermatologist and Scientifique Director

Publications in specialized pressDermatomagAnnales de la dermatologie

Participation to dermatology conventionJIRD 2014 , JNPD 2015, JDP Stand originalAnimations

Expert medical representatives network Complete national coverage by medical visits.

Pharmacy

COMMUNICATION4

PHARMACY

Designed attractive commercial policy

Agreements with most important groups

Advertising tailored to our target

Easy advices

Merchandising

Tool bar : Name of the product

Hook marker Leaflet Samples

COMMUNICATION4

Patient

COMMUNICATION4

PATIENT

Investment in Webmarketing

Website : www.hyfac.fr

Direct operation with bloggers

International Visibility

INTERNATIONAL5

Doctor Michel Le Maitre, dermatologist, benefits from established relations among his peers on the international scene.

He has had multiple opportunities to conduct lectures as well as hold meetings on dermoscopy in many countries.

He met and knows many international key opinion leaders in the field of the dermatology.

APPENDIXComplete range

APPENDIX

A complete offer of efficients and comfortables skin care products

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AA

Complete range

Complete offer

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APPENDIX

Complete program

3 steps :

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AA

APPENDIX

CLEAN TREAT MAINTAIN

This mild, soap-free dermatological bar makes it easy to remove excess sebum

Eliminates impurities and prevents from spots soap-free

apply (morning/evening) on wet skin and lather. Rinse thoroughly. .

Purifying cleansing Bar

Actives ingredients : Piroctone Olamine, glycocol

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AA

step 1 : clean

APPENDIX

step 1 : clean

Clean and purify Control excès de sebum and prevent from

imperfections. Cleaned and hydrated skin Without paraben

apply (morning/evening) on wet skin and lather. Rinse thoroughly.

Actives ingredients : Piroctone Olamine

Purifying cleansing Gel

APPENDIX6

AA

Helps eliminate comedones. It cleanses and purifies your skin without attacking it. Your skin does not feel dry or tight.

apply on wet skin and lather. Rinse thoroughly. Two to three times a week on sensitive skin

Actifs : Piroctone Olamine, AHA

EXFOLIATING CLEANSING

FOAM

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AA

step 1 : clean

APPENDIX

This keratolytic care helps eliminate comedones. It purifies your skin Clears pores and prevents blemishes from forming. Applied daily, it restores your skin's physiological

equilibrium. Ideal as a make-up base.

apply daily on thoroughly cleansed skin.

Actives ingredients : Piroctone Olamine, AHA, Glycérine.

GLOBAL CARE

keratolytic skin care and anti inflammatory

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AA

Step 2 : Treat

APPENDIX

Moisturising* emulsion whose fluid texture is specifically tailored to oily, blemished skin.

Regulates sebum secretion and soothes sensations of irritation.

Optimal tolerency

Apply once or twice a day on thoroughly cleansed skin.

Ideal to help irritated skin which is under acne treatment

Actives ingredients : PCA Zn, sodium PCA, glycérineFLUID EMULSION

Moisturizer and matifying skin care adapted to oily skin with imperfections

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AA

Step 2 : Treat

APPENDIX

Actives ingredients : Piroctone Olamine, Microbilles

Specifically designed to cleanse oily skin Gently clears pores and eliminates dead cells and

impurities Your skin, which is perfectly clear and purified, feels

refreshed and comfortable Your complexion is radiant.

apply on your moistened face and neck, using circular movements and insisting on your T-zone, then rinse thoroughly with clear water. Twice a week

SCRUB

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Step 3 : Maintain

APPENDIX

Actives ingredients : Piroctone Olamine, Glycrérine

Formulated for young skin with imperfections or irritated skin which suffers from rasor burn

Soothes and limits bacterial and fongical proliferation Without soap, without paraben, without triclosan.

Use every day

SHAVING FOAM

March 2015

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AA

Step 3 : Maintain

APPENDIX

Actives ingredients : Essential oils

Dry and prevent from inflammatory spot Soothe inflamation Discret and invisible. Work between 8 and 10 hours

Apply localy

March 2015

Anti-blemishes patch

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AA

Step 3 : Maintain

APPENDIX