hyper-local market reports hyper-local websites listing ... · used as part of your listing...

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OPTION 1: Impress the most discerning clients with the gorgeous 13x11 hardcover listing presentation book (shown above). With its glossy jacket and perfect binding, this high quality piece instantly conveys luxury and sophistication. Choose from two types: a 26-page standard hardbound book that includes only standard marketing content, or a custom hardbound book that includes 26 pages of standard marketing content plus 8 customizable pages. Hardbound books are available only in The RE/MAX Collection branding. INCLUDED FEATURES Exclusivity of farm area Personalized mailers (variable data) Professional design Analyzing and formatting of MLS data ? ? ? ? HYPER-LOCAL MARKET REPORTS Above all, homeowners want to know how much their neighbor’s home sold for. The REM market report does just that. By providing homeowners with sales data, charts, and maps to inform them about the market conditions of their community, this direct mail piece is the key to an agent's success in farming. It draws on strategies developed over many years of real estate marketing experience, and continually updates relevant information applicable to the current market conditions. This market report positions you as the hyper-local expert and ensures that you stay foremost in homeowners' minds when they consider selling. LISTING PRESENTATION BOOKS Impress potential home sellers and outclass the competition with the perfect listing presentation book. Three options to choose from. OPTION 2: This 11x8.5 custom comb bound book is an excellent choice that will impress potential clients. Choose from three styles: The RE/MAX Collection Black, The RE/MAX Collection White, or RE/MAX Red, White, & Blue. Includes standard marketing content plus 8 customizable pages. OPTION 3: A customizable 13x21 oversized trifold. Use standard marketing content or provide your own. Shown left: Complement your hardbound book with a RE/MAX Collection branded, foam-lined box (purchased separately). ? ? Monthly content maintenance Mailing list retrieval, editing, and postage are included 0 listings before REM 6 listings after 6 REM Mailers After just 6 REM Market Report mailers, RE/MAX agent Nate Martinez has broken into his farm area with 6 listings and 4 sales, in one case representing both buyer and seller. Nate’s sold and pending volume , leaping from after 6 REM Mailers. increased 100% $0 to $2,403,000 SUCCESS STORY Take your marketing to the next level. Call REM today at 858.847.8631 HYPER-LOCAL WEBSITES When homeowners receive your marketing pieces, they will inevitably visit your website. Our neighborhood-specific website concept is based on validation. Our websites are a continuation of your branding — they are designed to look and feel just like all of your marketing materials, but with a built-in interactive component. These websites validate your community presence, your professionalism, and your comfort of working with current technologies. INCLUDED FEATURES Hosting and URL Community map Lifestyle search School listings Featured properties About and Contact pages Blog functionality Integration of social media links Access to website training videos and tutorials ? ? ? ? ? ? ? ? ? PREMIUM UPGRADES Additional pages MLS IDX search Email newsletter signup Email forwarding YouTube page integration ? ? ? ? ? (additional fees apply) HOME ASSESSMENT LANDING PAGE Paired with matching monthly postcards as part of our Home Assessment Lead Generation system, the landing page is where interested sellers can request a CMA. The request is sent to your email, giving you the opportunity to contact them directly, provide the information, and get the listing appointment.

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OPTION 1: Impress the most discerning clients with the gorgeous 13x11 hardcover listing

presentation book (shown above). With its glossy jacket and perfect binding, this high quality

piece instantly conveys luxury and sophistication. Choose from two types: a 26-page standard

hardbound book that includes only standard marketing content, or a

custom hardbound book that includes 26 pages of standard

marketing content plus 8 customizable pages. Hardbound

books are available only in The RE/MAX Collection branding.

INCLUDED FEATURES

Exclusivity of farm area

Personalized mailers (variable data)

Professional design

Analyzing and formatting of MLS data

?

?

?

?

HYPER-LOCAL MARKET REPORTSAbove all, homeowners want to know how much

their neighbor’s home sold for.

The REM market report does just that. By providing homeowners with sales data, charts, and maps

to inform them about the market conditions of their community, this direct mail piece is the key to an

agent's success in farming. It draws on strategies developed over many years of real estate

marketing experience, and continually updates relevant information applicable to the current

market conditions. This market report positions you as the hyper-local expert and ensures that you

stay foremost in homeowners' minds when they consider selling.

LISTING PRESENTATION BOOKSImpress potential home sellers and outclass the competition with the

perfect listing presentation book. Three options to choose from.

OPTION 2: This 11x8.5 custom comb bound book is

an excellent choice that will impress potential clients.

Choose from three styles: The RE/MAX Collection

Black, The RE/MAX Collection White, or RE/MAX

Red, White, & Blue. Includes standard marketing

content plus 8 customizable pages.

OPTION 3: A customizable 13x21 oversized trifold.

Use standard marketing content or provide your own.

Shown left: Complement your hardbound book with a RE/MAX

Collection branded, foam-lined box (purchased separately).?

?

Monthly content maintenance

Mailing list retrieval, editing, and postage are included

0 listings

before REM

6 listings after

6 REM MailersAfter just 6 REM Market Report mailers, RE/MAX agent Nate

Martinez has broken into his farm area with 6 listings and 4

sales, in one case representing both buyer and seller.

Nate’s sold and pending volume ,

leaping from after 6 REM Mailers.

increased 100%

$0 to $2,403,000

SUCCESS STORY

Take your marketing to the next level. Call REM today at 858.847.8631

HYPER-LOCAL WEBSITESWhen homeowners receive your marketing pieces,

they will inevitably visit your website.

Our neighborhood-specific website concept is based on validation. Our websites are a

continuation of your branding — they are designed to look and feel just like all of your marketing

materials, but with a built-in interactive component. These websites validate your community

presence, your professionalism, and your comfort of working with current technologies.

INCLUDED FEATURES

Hosting and URL

Community map

Lifestyle search

School listings

Featured properties

About and Contact pages

Blog functionality

Integration of social media links

Access to website training videos

and tutorials

?

?

?

?

?

?

?

?

?

PREMIUM UPGRADES

Additional pages

MLS IDX search

Email newsletter signup

Email forwarding

YouTube page

integration

?

?

?

?

?

(additional fees apply)

HOME ASSESSMENT LANDING PAGE

Paired with matching monthly postcards as part of our

Home Assessment Lead Generation system, the

landing page is where interested sellers can request a

CMA. The request is sent to your email, giving you the

opportunity to contact them directly, provide the

information, and get the listing appointment.

From left:inside front cover,

front cover, andfull page ad

Customized magazines are mailed directly to your luxury market, connecting you with your desired

clientele. Exclusive to RE/MAX agents, these impressive publications are also highly effective when

used as part of your listing presentation.

Full page ads are available separately (no custom edition required) or as part of the customization

package. All full page ads will be included in the full magazine distribution of over 20,000 high-end

homeowners throughout the U.S. and Canada.

LUXURY MAGAZINE

858.847.8631 | REALMarketing4You.com/REMAX

Close your next listing appointment by featuring the seller’s home

on the cover of The RE/MAX Collection Magazine.

The easiest listing appointment I ever had:

I showed a potential seller a copy of The RE/MAX

Collection Magazine and explained that it gets mailed

directly to a list of high-end home buyers. When I

suggested that we put his home on the market and

feature it on the cover of my mailing, he said ‘let’s do it.’

It was as simple as that. – Gayle H.

PACKAGES INCLUDE

Your luxury listing showcased on the front cover

Your “featured agent” bio on the inside front cover

One full page ad

Your photo and a call-to-action on the back cover

Direct mailing to your chosen luxury market

A digital copy to share online

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REAL ESTATEMARKETINGMADE EASY

Luxury marketing tools to maximize your success.

REALMarketing“Real Measurable Results”

REALMarketing“Real Measurable Results”

PROPERTY BROCHURES &

JUST LISTED/SOLD POSTCARDS

PROPERTY BROCHURES

Raise your average listing price and attract prospective

sellers with mailed property brochures. Homeowners spend

a lot of time and resources on their homes; mailing

professionally designed and printed property brochures

indicates that you understand the effort the homeowner

spent in obtaining and maintaining their property, and that

you know how to market effectively. Our property brochures

are custom designed and UV coated, with a quick

turnaround and high quality printing. In combination with

the market update, this direct mail tool can significantly

increase an agent’s average listing and sales price.

JUST LISTED/SOLD POSTCARDS

Show your experience and activity in a community with Just

Listed and Just Sold postcards. An economic and effective

addition to your marketing program, these postcards are UV

coated, printed on high quality card stock, and available in a

variety of sizes. Variable data and postage are included.

24-HOUR TURNAROUND ON PROPERTY BROCHURES & POSTCARDS

Submit yourphotos and text

Ready for pick-up/mailingwithin 24 hours of approval

Receive your first proofwithin 24 hours

Approve yourproject

CASE STUDY #1

Before REM:

$435,989

With REM:

$604,455

Gregg Neuman, San Diego agentAverage sales price comparison

CASE STUDY #2

Multiple agents, ScottsdaleAverage list price comparison

82% of agents who increased their

business with REM increasedtheir average list price byover $100,000.