hyper-local market reports hyper-local websites listing ... · used as part of your listing...
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OPTION 1: Impress the most discerning clients with the gorgeous 13x11 hardcover listing
presentation book (shown above). With its glossy jacket and perfect binding, this high quality
piece instantly conveys luxury and sophistication. Choose from two types: a 26-page standard
hardbound book that includes only standard marketing content, or a
custom hardbound book that includes 26 pages of standard
marketing content plus 8 customizable pages. Hardbound
books are available only in The RE/MAX Collection branding.
INCLUDED FEATURES
Exclusivity of farm area
Personalized mailers (variable data)
Professional design
Analyzing and formatting of MLS data
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HYPER-LOCAL MARKET REPORTSAbove all, homeowners want to know how much
their neighbor’s home sold for.
The REM market report does just that. By providing homeowners with sales data, charts, and maps
to inform them about the market conditions of their community, this direct mail piece is the key to an
agent's success in farming. It draws on strategies developed over many years of real estate
marketing experience, and continually updates relevant information applicable to the current
market conditions. This market report positions you as the hyper-local expert and ensures that you
stay foremost in homeowners' minds when they consider selling.
LISTING PRESENTATION BOOKSImpress potential home sellers and outclass the competition with the
perfect listing presentation book. Three options to choose from.
OPTION 2: This 11x8.5 custom comb bound book is
an excellent choice that will impress potential clients.
Choose from three styles: The RE/MAX Collection
Black, The RE/MAX Collection White, or RE/MAX
Red, White, & Blue. Includes standard marketing
content plus 8 customizable pages.
OPTION 3: A customizable 13x21 oversized trifold.
Use standard marketing content or provide your own.
Shown left: Complement your hardbound book with a RE/MAX
Collection branded, foam-lined box (purchased separately).?
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Monthly content maintenance
Mailing list retrieval, editing, and postage are included
0 listings
before REM
6 listings after
6 REM MailersAfter just 6 REM Market Report mailers, RE/MAX agent Nate
Martinez has broken into his farm area with 6 listings and 4
sales, in one case representing both buyer and seller.
Nate’s sold and pending volume ,
leaping from after 6 REM Mailers.
increased 100%
$0 to $2,403,000
SUCCESS STORY
Take your marketing to the next level. Call REM today at 858.847.8631
HYPER-LOCAL WEBSITESWhen homeowners receive your marketing pieces,
they will inevitably visit your website.
Our neighborhood-specific website concept is based on validation. Our websites are a
continuation of your branding — they are designed to look and feel just like all of your marketing
materials, but with a built-in interactive component. These websites validate your community
presence, your professionalism, and your comfort of working with current technologies.
INCLUDED FEATURES
Hosting and URL
Community map
Lifestyle search
School listings
Featured properties
About and Contact pages
Blog functionality
Integration of social media links
Access to website training videos
and tutorials
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PREMIUM UPGRADES
Additional pages
MLS IDX search
Email newsletter signup
Email forwarding
YouTube page
integration
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(additional fees apply)
HOME ASSESSMENT LANDING PAGE
Paired with matching monthly postcards as part of our
Home Assessment Lead Generation system, the
landing page is where interested sellers can request a
CMA. The request is sent to your email, giving you the
opportunity to contact them directly, provide the
information, and get the listing appointment.
From left:inside front cover,
front cover, andfull page ad
Customized magazines are mailed directly to your luxury market, connecting you with your desired
clientele. Exclusive to RE/MAX agents, these impressive publications are also highly effective when
used as part of your listing presentation.
Full page ads are available separately (no custom edition required) or as part of the customization
package. All full page ads will be included in the full magazine distribution of over 20,000 high-end
homeowners throughout the U.S. and Canada.
LUXURY MAGAZINE
858.847.8631 | REALMarketing4You.com/REMAX
Close your next listing appointment by featuring the seller’s home
on the cover of The RE/MAX Collection Magazine.
The easiest listing appointment I ever had:
I showed a potential seller a copy of The RE/MAX
Collection Magazine and explained that it gets mailed
directly to a list of high-end home buyers. When I
suggested that we put his home on the market and
feature it on the cover of my mailing, he said ‘let’s do it.’
It was as simple as that. – Gayle H.
PACKAGES INCLUDE
Your luxury listing showcased on the front cover
Your “featured agent” bio on the inside front cover
One full page ad
Your photo and a call-to-action on the back cover
Direct mailing to your chosen luxury market
A digital copy to share online
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REAL ESTATEMARKETINGMADE EASY
Luxury marketing tools to maximize your success.
REALMarketing“Real Measurable Results”
REALMarketing“Real Measurable Results”
PROPERTY BROCHURES &
JUST LISTED/SOLD POSTCARDS
PROPERTY BROCHURES
Raise your average listing price and attract prospective
sellers with mailed property brochures. Homeowners spend
a lot of time and resources on their homes; mailing
professionally designed and printed property brochures
indicates that you understand the effort the homeowner
spent in obtaining and maintaining their property, and that
you know how to market effectively. Our property brochures
are custom designed and UV coated, with a quick
turnaround and high quality printing. In combination with
the market update, this direct mail tool can significantly
increase an agent’s average listing and sales price.
JUST LISTED/SOLD POSTCARDS
Show your experience and activity in a community with Just
Listed and Just Sold postcards. An economic and effective
addition to your marketing program, these postcards are UV
coated, printed on high quality card stock, and available in a
variety of sizes. Variable data and postage are included.
24-HOUR TURNAROUND ON PROPERTY BROCHURES & POSTCARDS
Submit yourphotos and text
Ready for pick-up/mailingwithin 24 hours of approval
Receive your first proofwithin 24 hours
Approve yourproject
CASE STUDY #1
Before REM:
$435,989
With REM:
$604,455
Gregg Neuman, San Diego agentAverage sales price comparison
CASE STUDY #2
Multiple agents, ScottsdaleAverage list price comparison
82% of agents who increased their
business with REM increasedtheir average list price byover $100,000.