HyperCITYSize does Matter

Features

Specialty Areas Imported food (Waitrose,

UK) In – Store Café (Desi Café

and Brio24 Hr PharmacyGaming ZoneHome Theatre DemoKitchen Demo I -scan

FacilitiesATM faciltiyConsumer financeDisabled access to store

and toilets.Faster checkout without

queues.

Promotion

The Strategy

Product MIX

• Appliances• Fashion• Food• Furniture• Home• Hi-tech• Home entertainment• Sports

In-house brands

Price

• HyperCITY Discovery Deal• Pure bundling pricing - Buy 1 get 1 free• Mixed bundling pricing - Combo Pricing 3 coke

3 fanta 3 sprite etc.• Bed with mattresses

Sales Promotion

• Getting a Scratch card on purchase of product in a specified range

• Psychological discounting – A product Was 20000 and now 15000

Sales Promotion contd…

• Loss leader pricing : our pricee 399 MRP -1500

Upto 70 % off

• On Apparels – Go Ahead Save in style

Comparison

• MRP / Hypercity / Brand

Place - Malad

• Demographics: Apart from the original East Indian (Catholics) settlers, the suburb has a considerable population of Gujaratis, South Indians, Marwaris and Punjabis.

• Real estate in the west is more expensive than in the east.

• HyperCITY is located strategically to attract both residential and BPO crowd.

Channel Partners

• World class SCM and logistics company

• No – 2 player worlwide• End to end services

HyperCITY

Channel Partners

• World class retail design firm of london

• Partnered to do in-store design

Channel Partners

• Leading global retail technology provider

• System ensures that the customers don’t have to wait in queues for transaction processing.

Channel Partners

• Trusted source of cleaning and hygiene products and services

• Help improve customer interaction at key interaction points

Promotion

• Advertising• Public relation• Events

Direct Marketing and Sales promotion

• Robinsons sales promotion• HP direct Marketing• Parachute sales promotion• HyperCITY sales promotion

Recognitions

• Most admired retailer of the year for retail design and visual merchandising – Images India retail forum 2007

• Star Retailer – Value retailer of the year 2007• Asia retail congress – Reid and Taylor retailer

of the year

Thank You