Independent VariablesDependent Variables

Quantity(volume) offered at a given priceProduct sales

Colour of the product to be sold

Quality of the product offered at a given price

Packaging of the product

Product Endorsement by a celebrity

hypothesis:H1 : buying decision of males depends on the quantity(volume) of the product being offered at the given price, where as buying decision of the females is depends on the USP of the product. H2 : Males prefer different colour for a product than the colour proffered by femalesH3 : Buying decision for males is dependent on the durability of a given product, whereas buying decision for a female is dependent on the aesthetics of the product.H4 : females are influenced by beauty and creativity of the packaging material of the product, where as males are influenced by the durability and safety provided by the packaging material.H5: males are influenced by female celebrities endorsing a given brand, where as females are influenced by male celebrities endorsing the same product