Brilliant Young

Entrepreneurs

Interim Report 2013

27th June 2013

Contents Highlights ............................................................................................................................................................ 3 Brilliant Young Entrepreneurs ...................................................................................................................... 4

Objectives and Vision ................................................................................................................................. 4 The context: JA-YE Start-Up Programme ............................................................................................ 4 How does the competition work? .......................................................................................................... 6 The mentoring activities ............................................................................................................................ 9 The European BYE award ........................................................................................................................10

BYE Results year 2012/2013 ........................................................................................................................12

Main activities in the Pilot Year .............................................................................................................12 Overall achievements ...............................................................................................................................12 The National Competitions ....................................................................................................................13

The National BYE Competitions .................................................................................................................15

Belgium (Flemish) ......................................................................................................................................15 Belgium (French) ........................................................................................................................................17 Bulgaria .........................................................................................................................................................19 Denmark .......................................................................................................................................................22 Finland ...........................................................................................................................................................24 Macedonia ....................................................................................................................................................27 Netherlands .................................................................................................................................................30 Norway ..........................................................................................................................................................32 Romania ........................................................................................................................................................36 Slovakia .........................................................................................................................................................38 Spain ...............................................................................................................................................................41 UK ....................................................................................................................................................................43

Deliverables at European Level .................................................................................................................47

Highlights

• Brilliant Young Entrepreneurs (BYE) is an initiative to help young European business leaders of tomorrow to turn their dreams into reality. Through the Brilliant Young Entrepreneurs initiative Hyundai will provide financial support to those participants developing business plans with strong potential to become ‘real’ businesses.

• BYE complements Skills for the Future, Hyundai’s and JA-YE Europe’s programme of learning skills development for 15-18 years old in vocational education

• BYE was launched by Hyundai Motor Europe and JA-YE Europe in April 2013

• 12 Countries took part in the pilot year and 13 youth enterprises will be supported in start-up their businesses

• More than 600 students took part in the competitions and almost 150 ideas were presented to the juries in 12 competitions.

• Jury members from Hyundai Motor in all 12 countries took part in the selection process and will support, with mentoring activities, the young start-ups.

• The businesses awarded are all very innovative and diverse and the companies have real start-up potential.

• The BYE Initiative will also support a European Award that will take place on July 3 and 4 in Liege

Brilliant Young Entrepreneurs

Objectives and Vision Hyundai and JA-YE Europe have launched an initiative that will help the young European business leaders of tomorrow turn their dreams into reality. Through the “Brilliant Young Entrepreneurs” initiative Hyundai will provide financial support to those participants developing business plans with strong potential to become ‘real’ businesses. 15 Start-Ups from 14 participating

countries will have the opportunity to benefit from the investment provided by Hyundai. In the first year of implementation 14 Start-up will be supported through the BYE initiative across Europe.

The context: JA-YE Start-Up Programme BYE operates in the frame of the JA-YE Start-Up Programme, the flagship initiative for the graduate level. The programme aims at providing a real entrepreneurial learning experience for students aged 19 and up as well as equipping them with skills and knowledge to develop their own ventures/enterprises/endeavors. 15 countries today (Belgium (Flemish and French part), Bulgaria, Denmark, Finland, France, Lithuania, Macedonia, Netherlands, Norway, Portugal, Romania, Russia, Slovakia, Spain and UK1) + opening 5 more in the coming year (Germany, Italy, Poland, Greece and Sweden) Start-Up Programme is implemented in more than 100 universities across Europe involving 20,000 students.

Students form JA-YE Start Up Companies, chartered by JA-YE develop statutes, a Board of Directors, sell shares, create a management team, develop business plans, implement them, & liquidate the company.

1 Russia will be the only country not involved in BYE activities since it is out of HME geographical scope.

The figure on the left presents the seven steps divided into ten “Core Activities” and provided to guide the development and operation of the JA-YE Start Up company.

Every Start-Up group has a a volunteer business coach or mentor. The Start Up Programme can be embedded in the curriculum or run as an extra activity at the institution.

The final phase of the programme is participation in the national or Europe-wide competition which includes presentations to investors, business angels and venture capitalists. Studies on past-participants show that 15% will go on to start their own business. The focus of the Start-Up programme is on the concept development, entrepreneurial experience, working with mentors, building a team and a go-tomarket strategy and getting to a final stage of launching the enterprise. Investment at this moment is critical, but it is also the most difficult financing to get. Often, this stage needs support for further work toward the development of the prototype (product, process or service). On the other hand, this early stage investment does not need to be huge to make a difference. Itcan range from 15 000 to 25 000 Euros as some of the SEED Capital Funds (under JEREMIE Program of the EU) are doing. The investment could combine financial and mobility support. The Brilliant Young Entrepeneurship Initiative focus on giving financial and mentoring support to those participants developing business plans with strong potential in becoming real businesses.

How does the competition work? The Brilliant Young Entrepreneurs Initiative activities are divided in 3 main steps as described in the following figure.

Who can participate? University students from JA-YE Start-Up Programme from the following countries Belgium, Bulgaria, Denmark, Finland, France, Lithuania, Macedonia, Netherlands, Norway, Portugal, Romania, Slovakia, Spain and UK.

Award details The 15 National Winners will receive 15,000€ worth investment for their business development. The investment will be given in 3 stages; the package will include training/mentoring, funding for proof of concept or IP, legal advice, market research and media opportunities at national level.

Judging criteria The Hyundai Brilliant Young Entrepreneur Award will recognize the best start-up enterprise that has demonstrated business potential, innovation in their sector and a clear plan for becoming a real business.

Activities during the year

Students in Start-Up Programme in 15

countries across Europe

Submit application for BYE

September – April 2013

National Competitions

5 Finalists for each National Competition

National BYE Award 15,000 €

May – June 2013

Mentoring Activities

Investment given in 3 stages

Hyundai and JA-YE mentors will guide the start up in the 3 stages

June – December 2013

1. Business potential: demonstrate that the solution represents sufficient business

potential to justify the investment efforts and the risks to be taken. Show concrete steps and plan on how it will become/is a real business.

2. Opportunities for growth: Demonstrate how well positioned is the start-up to grow, how strong the marketing plan and scalable the business is.

3. Community impact: Demonstrate how the business benefits the local community. 4. Financial performance: Demonstrate how sustainable the solution will be beyond the

initial start-up period and forecast on how the 15,000 Euros will be spent. 5. Innovation: Demonstrate that the solution is innovative and a culture of innovation

was created within their start-up plan and how it differentiates from competition.

Judging process Stage 1: • From February – May 2013, the start-up teams apply for the Hyundai Brilliant

Entrepreneur at National Level. Stage 2: • In May a panel of judges will review all entries and select 5 finalists per country. Panel of judges will consist of Hyundai representatives and JA-YE local Board members or investors Stage 3: • By June 15, the judges will review the 5 finalists and award the national winner. The prize will be given during the National Start-Up Programme Competition in each country (dates may vary from country to country).

• February - May 2013

• Start-up teams apply for the competition at National Level

Stage 1

• May 2013 • Panel Judges

will identify the 5 finalists at National Level

Stage 2

• May – June 2013

• The judges will award the National Winner at the National Competition of the JA-YE Start up programe

Stage 3

How to enter 1. Submit an Abstract/Business Concept of max 5 pages. The document should

consist of: • An executive summary of max 1 page that should provide the essential

information to demonstrate the business potential, sustainability of the solution, and the motivation and readiness of the team to make a real business.

• A financial forecast (profit and loss forecast; cash flow forecast; and comments) may not exceed one page and should provide sufficient information about growth and investment potential.

• Appendices that provide supporting information to the executive summary and financial forecast.

• The Abstracts/ Business Concepts should be presented in pdf format and the file should not exceed 5 MB.

2. The 5 finalists will be invited to submit a 2 min Video Pitch in English.

• A short video presentation of your solution/company/people in a format of an elevator pitch 2 min.

• Technical specifications: o Resolution: HD videos 1920*1080 or 1440*1080 pixels o Format: QuickTime or AVI o The files should be UNCOMPRESSED

The mentoring activities The National Winners of the BYE Award will receive a 15,000€ investment for their business. It will be given in 3 stages; and the package will include training/ mentoring funding for proof of concept or IP, legal advice, market research and media opportunities at national level. The Awards will be given in 3 steps according to the needs of the Start-Up Companies and the advice of the mentors. The mentoring/funding phases are described in the following scheme

Mentoring activities: minimum of 1 day per month of mentoring for a minimum of 9 months Mentor Profile(s): One main mentor, one person who can be the main contact and the main mentor. The Company may also need specific expertise in the area of business focus and then include more general mentoring in areas like finance and marketing. It is important that the main mentor can have a discussion with the mentees in the first meeting in order to find out what kind of specific mentoring is needed.

National Competition

1 Company win the Hyundai BYE

Award

End of June The first 5,000 € are

provided to the company

The Hyundai Mentor(s) is appointed

September The mentor

follows the start-up and attest

that the company is ready for other 5,000 €

Next 6 months The mentor will decide when is

the best time to provide the final

5,000 €

The European BYE award The European BYE Award is a separate competition from the National BYE Awards. The European BYE Award competition will happen during the JA-YE European Enterprise Challenge, the European Competition of the Start-Up Programme.

The Enterprise Challenge Competition JA-YE Members in Europe have a long tradition of organising events that bring students together from across the continent. These events created a mutual focus for participating members and gave them a fantastic opportunity to bring staff, supporters, volunteers, and especially young people all together at the same time and place. All around the continent The unique aspect of these events is that they are rotating from member to member. These are events which are understood to be a meeting place for the network and a theatre for its achievements. That is why JA-YE members have always insisted that the event should be under the name “JA-YE Europe” and it has always been JA-YE members as a group that have made the collective decision about who will have the privilege to host the event on behalf of the others. The Host Hosting the events has become a matter of pride and opportunity as much as solidarity. Host members can show others what they have achieved; they can bring important recognition to their supporters as well as create interesting new fundraising opportunities; finally they take their turn to “give back” and welcome the rest of the European family to their “country” as their peers did before them. Thus the events were never seen as just a member affair, though of course they always brought with them a local flavour; instead they were seen as special moments during the year when individual members could demonstrate that they are part of a larger network. The events have had another benefit, which has been to maintain the strength and quality of the programs on the ground. Without these events, programs like the START UP Programmme would likely have been hugely divergent from one member to the next. Growth in these programs would also not have been as strong. By maintaining a European dimension to our programs, through such events which everyone joined and shared experiences, the network was able to keep a certain degree of consistency and unity. These events are a crucial part of what sustains our network, maintains program quality and assures growth. They are also a powerful way to motivate teachers, staff, sponsors, board members and volunteers as well as keep all of us in closer personal touch with each

other. They are the platform that we use to communicate our message to policy-makers, business leaders and government. Furthermore these events give students what may be one of their first opportunities to interact with their peers from many other places. So, these events have significant direct and indirect benefits to everyone in the network. In 2013 the Enterprise Challenge is hosted by the National French Belgian Organisation, Les Jeunes Entreprises, in Liege next 3rd and 4th of July.

BYE Results year 2012/2013

Main activities in the Pilot Year

• The project was kicked off in April 2013 • 15 countries selected in the beginning: Belgium, Bulgaria, Denmark, Finland,

France, Lithuania, Macedonia, Netherlands, Norway, Portugal, Romania, Russia, Slovakia, Spain and the UK.

• Russia step out since is not under HME (Further discussions between Hyundai Russia and JA Russia took place, their participation in the project is still under discussion)

• The funding for Russia was allocated the 2 Belgian organisations (Les Jeunes Entreprises and VLAJO)

• Portugal and France agreed that it was too early to start the competition this school year and will implement the project next year

• Lithuania will implement the competition in September 2013 • 13 Organisations in 12 countries are currently implementing BYE

Overall achievements

Country2 Companies in Start Up

Students in Start UP

Companies in BYE

Students in BYE

Belgium FL 450 2250 2 6 Belgium FR 256 1145 16 98 Bulgaria 45 270 10 49 Denmark 118 468 12 48 Finland 23 73 8 29 Lithuania3 -- -- -- -- Macedonia 20 104 8 26 The Netherlands

80 558 5 35

Norway 23 89 23 89 Romania 27 102 12 45 Slovakia 39 145 29 75 Spain 51 106 15 28 UK 233 1300 8 82 TOTAL 1365 6610 148 610

2 Portugal and France did not take part in the Pilot Year but will participate from next year on. 3 The Lithuanian Competition will take place in September

Each country selected finalists to take part in the national Hyundai Brilliant Young Entrepreneurs Competitions. 12 Start-Up Companies were awarded with the National Brilliant Young Entrepreneurs Awards and one competition will take place next fall. The European Competition will take place on July 3-4 in Liege, Belgium.

The National Competitions The National Awards were recognised during the 13 national competitions with the exception of Belgium Flanders were the competition for BYE took place one week after the official Start-Up Final Competition. In Lithuania as well the BYE competition will take place in September 2013 since the students’ companies started their activities later during the year and at this stage no company has the potential to take part in the competition. Here under the calendar of the national competitions: JA-YE Organisation Country National Competition

Vlajo Belgium (Flemish) May 6 Les Jeunes Entreprises Belgium (French) April 25 Junior Achievement Bulgaria Bulgaria June 5 Young Enterprise Denmark Denmark May 16 JA Finland Finland May 7 Junior Achievement Lithuania Lithuania May 16-17 JA Macedonia Macedonia June 15 Jong Ondernemen (YE Netherlands) Netherlands June 10 JA-YE Norway Norway June 5,6 Junior Achievement Romania Romania May 29 Junior Achievement Slovakia Slovakia May 29 JA Spain Spain May 22 Young Enterprise, UK UK May 15 JA-YE Local offices appointed a project coordinator for BYE and Hyundai local branches identified one coordinator at national level to implement the project and identify the jury members for the National BYE Awards.

Here under is the list of National Coordinators for BYE Country JA-YE Coordinator JA-YE Organisation Hyundai

Coordinator Belgium (Flemish) Kristof Ooms Vlajo William Meerschaut

and Savina Colson Belgium (French) Thierry Villers Les Jeunes Entreprises William Meerschaut

and Savina Colson Bulgaria Elica Efremova Junior Achievement Bulgaria Stefan Mitov Denmark Tilde Reffstrup Young Enterprise Denmark Jan Johannesen, Finland Turo Numminen JA Finland Jonna Nevalainen France Yasmine Duboisset EPA France Martina Gerth Lithuania Eugenijus Savičius Junior Achievement Lithuania TBC Macedonia Jasmina Maneva JA Macedonia Vili Horvat Netherlands Hanna Koning Jong Ondernemen Mike Belinfante Norway Anette

Nygårdsmoen JA-YE Norway Edvard Jung and

Helen Karlsen Portugal Caroline Staedtler Junior Achievement Portugal TBC Romania Lucian Gramescu Junior Achievement Romania Dana Barbulescu Slovakia Gretka Balatova Junior Achievement Slovakia Lucia Haraksimová Spain Carolina Garcia de

Rasilla JA Spain Diego Gutierrez

Colomer UK Ashleigh McMillan Young Enterprise, UK Karen Lothian

The National BYE Competitions

Belgium (Flemish)

The competition This year 2 teams with real ‘start up potential’ were selected to participate in the ‘Hyundai Brilliant Young Entrepreneurs’ competition. Both teams consist of 3 students. Judging process Stage 1: Start-up companies with innovative ideas in their sector and real business potential can apply by sending in their business plan. Stage 2: Hyundai experts, supported by JA-YE local staff members, will decide which team wins the national Hyundai BYE competition by May 30th. The award ceremony will take place on July 1st, 2013 in Kontich, Belgium. The Hyundai BYE Award will recognize the best start-up enterprise that has demonstrated real business potential, innovation and a clear plan of becoming a real business. Judges of Hyundai BYE competition: - William Meerschaut (PR & Sponsoring manager, Hyundai) - Savina Colson (Press & Communications officer, Hyundai)

The finalists Talentdepo: Talentdepo is a new way for recruiting young potentials rather based on who that person is than only judging by a resume. We believe anyone, especially students, are more than just a resume. Talentdepo is a web platform where recruiters find more about young starters, such as a portfolio, recommendations from fellow students, vacation job colleagues and many more relevant connections. Qualenica: Qualenica is a pharmaceutical company specialized in private label products for pharmacists. The unique business model offers products with a higher margin for the pharmacist and which are cheaper for the patient than the pharmaceutical alternatives. A vast variety of private label products creates new possibilities for pharmacists to make them known and diversify themselves. Homemade medicines do not have a fixed price. They can generate a higher margin than registered medicines because they need less administration.

Profile of the winner Talentdepo is a new way for recruiting young potentials rather based on who that person is than only judging by a resume. We believe anyone, especially students, are more than

just a resume. Talentdepo is a web platform where recruiters find more about young starters, such as a portfolio, recommendations from fellow students, vacation job colleagues and many more relevant connections. The entrepreneurial attitude and technical skills of Fritz Hoste (who ran a webdesign company as a student), Matthias Van Parijs (a Microsoft Student Partner, code guru) and Maarten Lermytte (event organizer) makes it realistic to launch Talentdepo on the market.

The mentoring activities Mentoring activities will be established after the Award Ceremony on July 1st.

Belgium (French)

The Competition All participants to the Belgian French national challenge were invited to participate to the Hyundai Award in this first pilot year. Scheme of the competition: Before the National competition

Stage 1 : Internal competition in each university to select their representatives Stage 2 : Selection of the 5 finalists (out of the 16 teams) by the BeLux Hyundai team based on the business plans. Name of the 5 finalist teams : EcoRallium, HandBip, Hermosa, Union Belgium, Wox.

At the National competition Stage 3 : Visit of the stands and presentation / elevator Pitch (4 minutes + questions) of the 5 finalists.

Jury Members:

• De Wachter Rudy Hyundai BeLux - Sponsoring & Events Manager • Colson Savina Hyundai BeLux - Press & Communications Officer • Guyot Christophe Independant Consultant & Company Administrator • Hacken Christophe Credit & Treasury Expert

The finalists Name Business idea Baby Follow Extensible and adaptable clothing for children 0-3 years. Eggs’clusif Fast-food which offers various free range egg-based dishes The Secret Pocket Creation of a range of underwear with a discrete pocket The Old School Distillery

Bar that offers four different beers directly brought to the clients' tables.

Hermosa Customizable women bags The Field Sports Café Union Belgium Supermarket comprising only Belgian products Ecorallium Breeding and reproduction of corals in aquariums Everywealth New kind of toothpaste in the form of a soft capsule dissolving into

the mouth Kozee Web portal dedicated to simplify the students’ life (housing,...) Wox A self -heating box that can be used to heat up food Just4Schools Customizable school bags Amplay Micro-amplifier for electric guitar IREI Development and marketing of new drinks for youngs Hand Bip Revolutionary key holder with an integrated GPS beacon to help to

find your keys anywhere. Guess Where Short-lived restaurant based on event concept

Profile of the winner

The company Name : Ecorallium S.A. Associates : 5 Operating headquarters : Frasnes-Lez-Anvaing Sector of activities : reef aquaculture The company produces breeding and reproduction of corals in aquariums. The innovation stands in the commercialisation of these corals to professionals of reef aquarium purposes without involving sea levies and imports. In that way, we'll help to preserve our planet and to cure the damaged coral reefs.

The mentoring activities As the team was in exams for the last weeks, the precise scheme is not yet defined. But it was announced that the prize will be given in 3 stages linked to specific outputs / deliverables and that the package will include training/mentoring funding. The mentoring process will be defined and monitored in collaboration with representatives of Hyundai BeLux.

Bulgaria

The competition The competition was held on June 5th in the Inter Expo Center in Sofia. Hyundai was represented by Stefan Mitov, Country Sales Director of Hyundai Motor Bulgaria. The competition itself was under the patronage of the President of the Republic of Bulgaria – Mr. Rosen Plevnenliev.

The winners of the BYE Award also met the President during the competition.

The 5 finalists BigBite.bg, American University in Bulgaria Bigbite.bg is a web site that will provide an innovative connection between customers and restaurants to improve the current food order-delivery system in Blagoevgrad. The practical functionality of bigbite.bg is to (1) improve the food ordering experience for consumers and (2) the order processing functions for the restaurant businesses. Bigbite.bg will improve the ordering process of the restaurants and will not carry any delivery functions. Doctors Break, Sofia University Doctors Break project is a professional social network, exclusive to physicians, which allows medical practitioners to easily discuss, share and consult, connect and collaborate on the go. KOKI, University of National and World Economy/ Sofia University “KOKI” is a company offering prediction market software for trading business issues and ideas between the employees and/or the customers of medium and large the enterprises. The methodology is based on the theory of collective intelligence. JEY, Sofia University JEY - platform for targeted messaging, on the one hand will offer business alternative media advertising and increase sales by increasing its mobile presence and performance of direct contact with customers, and the other - will offer the end user mobile application

JeyAssist - Easy and convenient to use mobile application platform of Jey, which will help them save money while shopping at your favorite stores.

Profile of the winner Winner: FLL Casts, Sofia University FLLCasts is an innovative and visionary online education platform with the mission to inspire students to involve themselves in technical sciences by constructing and programming robots. The videos available now at www.fllcasts.com are focused on the FIRST LEGO League robotics competition.

The FLLCasts team consists of two young startups from the Sofia University, studying

computer science. Their interest in robotics brought Ivan and Julian together. Both of them are putting their knowledge into practice by being tutors in the Robopartans School of Robotics and also taking part in robotics competitions in Bulgaria and abroad. Their product is a video-based educational platform, which aims to supply the necessary knowledge and experience to

win the international robotics competition FIRST LEGO League (FLL). It is one of the steps to create a connected learning experience that will unite young people with passion for science and technology. Their mission is to inspire young students to involve themselves in technical sciences, by creating a connected learning experience that will unite them for their passion. This, FLL

Casts provides a platform with video tutorials, which will cover different topics in the field of robotics. Ivan and Julian define themselves as: “We are a team of young entrepreneurs with more than 4 years of experience in robotics education, as mentors, tutors and judges, participants and organizers of competitions. That is why we are confident in providing our knowledge in an appropriate way to our customers.”

The mentoring activities We are planning to provide 12-months-support program to the winning team, as there would be two check points for the development of the company – in December and in June. For that period, the winners will receive full support from different mentors and 3 transactions (eventually) of 5 000 EUR each. The timeline of the mentoring scheme can be seen below:

Denmark

The competition Judging process Stage 1: A panel of four Hyundai representatives receives the 12 business plans before the national final. Hyundai Representatives:

• Jens Ipsen, Sales and Marketing manager

• Annegrethe Skovby, Head of PR • Thomas Madsen, Finance/leasing

manager • Jan Johannesen, Head of Human

Resources. Stage 2: At the national final the jury interviews each team at their stands and thereafter select a winner

Winner of the Hyundai Brilliant Young Entrepreneur Award – Denmark Product: Room for Change Team members: Morten Steen Buzejka Trads, Dan Høgh Vium, Nanna Sølbech Aakjær Svendsen, Doris Julia David University: Aarhus Erhvervsakademi

The 5 finalists All 12 teams selected for the national final competed for the Hyundai award. The students have, before handing in the business plan, been informed about the special Hyundai criteria. All ideas are available in Danish in the National Report

Profile of the winner Product: Room for Change Team members: Morten Steen Buzejka Trads, Dan Høgh Vium, Nanna Sølbech Aakjær Svendsen, Doris Julia David University: Aarhus Erhvervsakademi The retail industry is experiencing extreme competition from online shopping and todays consumers are no longer as loyal as earlier. Room For Change (RFC) is developing a concept which enables the physical stores, in the retail industry, to resist the increasing competition from online shopping. It is a digital solution, that gives the consumer a new buying- and changing room experience and the stores financial gains and competitive advantage. The target group is stores in the retail industry. By integrating different technologies in the changing room RFC will be able to solve problems, consumers often experience. For example like not being able to see yourself from behind, trying the wrong size or color, feeling unsure if it is the right buy or having a hard time determining what would fit with the item. The concept will give the customer1 increased turnover, fewer returns, better service, differentiation, integration of on- and off-line sales valuable statistics and targeted advertising. The concept gives the consumer a new, more valuable and socialized experience in the changing room, more safety in the purchase, a better service experience and styling tips.

The mentoring activities TBC

Finland

The Competition Competition was a one day event, where every company held a 4 minutes live presentation on the stage, participated on the judges’ interview and held a public stand presentation for judges and visitors. Time and place: 7th of May 2013, Swedish School of Economics (Hanken), Helsinki Judges of the competition Competition had three judges from different companies. Judges and roles are listed below.

• Jonna Nevalainen – Hyundai (photo) Communication and PR manager from Hyundai Finland

• Pia Ramm-Schmidt – SEB Communication Manager • Drazen Dodik – Microsoft Student Evangelist.

The finalists Baranka: Company creates kitchen utilities (rug) especially for cleaning and is using a bamboo as the material for all the products. First released product will be odorless kitchen rug, that will look nice and has no smells even after the use. Julja: JULJA gives women the opportunity to dress differently and stand out of the crowd. There’s nothing like JULJA in the European market. JULJA offers a unique way of dressing that is brave, flirtatious and feminine but still comfortable. The clothes are made in a way that fits and compliments different body types through its cuts and colors. Fashion Flash Finland: www.fashionflashfinland.com, offers lots of content and information about Finnish fashion to the consumer in various languages, and a possibility to instantly purchase the products that are featured in our content through a service called Kiosked (a very successful Finnish start-up). 4 Safety: 4 Safety provides self-defense courses called Streetwise. They organized the courses, create promotion and marketing and contact the trainers for the classes.

One day solutions: OneDay is a concept of 24 working hours by taking advantage of different time-zones in the world. The scenario is this: After working till 16:00 in Finland (GMT+2), the project will be continued in Texas, US (GMT-6) because it is just 8:00 in Texas; When the team in Texas finish their working day at 16:00, the project will be continued in the place with GMT+10, and then the Finnish team will continue the project at 8:00 again. This process will be managed and utilized effectively so that the ideal result can be 3 times faster than a normal process. The price will be cheaper when resources are located in developing countries. Planniton: Planniton introduces an easy way to plan free time, for example, coming weekend, with just a couple of click. Based on the user profile and preferences the service may suggest a complete plan for user, consisting of several venues, with timing and route planning. That can be done with a couple of clicks. Another option is to add events from our database manually in few clicks with drag’n’drop from the user zone on the site and filter suggested places with parameters like price, rating, popularity, etc. MOA Design: MOA Design designs and manufactures timeless small unisex bags for variety of uses (from evening bags to tablet cover). Bags are made from high quality surplus leather from furniture industry and cotton. Manufacturing is done locally. Bags are planned to be durable, timeless and stylish Shopping Cart: Shopping Cart aims to provide all the discounts from your local area in one location, easily accessed by the mobile phone. Main emphasis will be the grocery items and target market in the primary phase are university students (who don’t have abilities to travel far without car, but they are avid users of the smart phones)

Profile of the winner JULJA: JULJA gives women the opportunity to dress differently and stand out of the crowd. There’s nothing like JULJA in the European market. JULJA offers a unique way of dressing that is brave, flirtatious and feminine but still comfortable. The clothes are made in a way that fits and compliments different body types through its cuts and colors. The designer, Nora Peltoniemi, appreciates clothing that is flattering, easy to wear and of high quality and she wants to make the same through JULJA clothing as well.

The mentoring activities Julja was accepted to extensive summer mentoring programme called Start Up Journey that is organized by Boost Turku (Entrepreneurship society in the University –http://www.boostturku.com ). This programme runs during the whole summer and every participant has to be extremely committed to the process of founding a company. According the founders the Start Up – programme process was instrumental for learning the skills to become an entrepreneur. Also their company can really focus on creating the great start up, since they have made extensive groundwork already. During the programme the participants receive mentoring and they have learning session almost every day. We have agreed to help on mentoring and PR-coverage after the summer programme when the company has their first products designed and manufactured. Mentoring scheme will be agreed when we know the needs of the company after the summer mentoring programme.

Macedonia

The competition The event was held in Skopje on June 15th, 2013 at the premises of Korea Auto Trade Skopje: Skupi 3a, 1000 Skopje. Host: Jasmina Maneva, Executive Director of Junior Achievement Macedonia Marko Bazerko, Marketing Manager&DEP Manager, Korea Auto Trade Jury Members

• Jasmina Maneva- CEO Junior Achievement Macedonia

• Marko Bazerko- Marketing & DEP Manager, Korea Auto Trade Macedonia

• Maja Stojanovska- Financial Director, Korea Auto Trade Macedonia

• Ivan Novakovski- Business Manager at Nova International Schools

• Zoran Zlatkovski- Vice principle at Economic High School Arseni Jovkov Skopje and teacher of Business and Economics

Winning team: Wigoo - € 15.000: for the implementation of business plan and consulting services from Hyundai experts. 1st Runner Up: Business Hub - Voucher of € 1,000 from Korea Auto Trade Macedonia and a weekend in Ohrid for the team with the Hyundai vehicle. 2nd Runner Up: Pharma Plus-Vending machines -Voucher of € 1,000 from Korea Auto Trade of Macedonia. A video of the competition is also available here.

The 5 finalists Business Hub (1st Runner up) Business Hub is a free site of enterprise software, which is focused on small businesses. Rather than the established subscriptions model in SaaS (Software as Service), it generates revenues through B2B Group deals by creating massive economies of scale for the previously unrelated companies. The product is designed to be used by mobile devices, is specialized for small enterprises and is completely free of charge. Pharma Plus (2nd Runner up)

Pharma Plus Vending machines introduce new and innovative distribution channel for selling of non- prescription medicines. These machines cut down the operating costs and eliminate time constraints providing increased convenience for customers. This model is a great way to bring medication to the customers. Bio Energy Bio Energy is a company that is bringing revolution in the Energy market, by usage of the biodegradable waste in order to make electrical energy that later will be sold on the market. With their product they are providing a cheaper price for electricity energy and a cleaner and healthier environment. Esende Esende offers system of services, intended for its targeted consumers, designers, architects, innovative and creative persons. The targeted group of companies and individuals will have the chance to make extra income, through the design of products which are born out of specific need or innovative idea, gathered from the experience of constant work in the field of architecture or design. Artfloo Artfloo is a company for production, sales and services in the digital world. The activity of company consists of offering digital content in different formats, through its own online store. There are Artfloo services: selling electronic books (e-Books), selling posters and photographs, selling music generated from graphical content, converting texts into electronic books (e-Books), converting photos and other graphical contents into musical contents (mp3) and Android applications development.

Profile of the winner Company: Wigoo (Winner) Wigoo is a software that offers functionality for fast, simple and quality publishing of digital contents, introducing the interactive variable and user interaction supported system, available for mobile devices, such as phones and tablets. Wigoo is software, which has the sole purpose to simplify

and improve the usage of digital media for representation of printed products such as newspapers, magazines, books, catalogs and many others. The key differences and characteristics by which this product is innovative is the usage of the interactive component while publishing the digital materials and the simplified end user experience, which saves time and effort.

The mentoring activities It is forecasted 1 day per month of mentoring for period of minimum 9 mounts. The mentoring will be done by three mentors with specific expertise in different business areas:

• Marko Bazerko- Marketing & DEP Manager, Korea Auto Trade Macedonia • Maja Stojanovska- Financial Director, Korea Auto Trade Macedonia • Zoran Zlatkovski- Vice principle at Economic High School Arsenie Jovkov Skopje

and teacher of Business and Economics The mentoring process

1. The first meeting will be held in July after the team returns from Liege, Belgium.

2. The business mentoring contract 3. The agreement of the next meetings within the year 4. The on-going business mentoring relationship.

The first meeting of the winner of BYE award will be held after July 10th, 2013, with the Hyundai team and Junior Achievement in order:

• To get to know each other better, introductions, and a brief on what the business mentor and mentee have done in the past.

• To set objectives based on the mentees draft objectives covering what outcomes they would like to achieve through the mentoring.

• To articulate and agree upon the expectations. • To make deal about the rules as frequency and length of meetings. • To define the agenda of the business mentoring programme.

Netherlands

The competition Information about judges, lists of all involved. See added link below at the internet page HBO-jury, Hyundai Mike Belinfante and Bas Wibier

The 5 finalists 1 USB Cycle 2 Freshmen 3 Compatree 4 Bag-up 5 Zeeuwse Belle

Profile of the winner USB Cycle is a portable generator to charge your smartphone while cycling. Cycling power today it is almost necessary. Very often smartphone batteries last than 24hours. So when you ride your bike you can now charge your phone trough a USB connection directly connected to the bicycle dynamo. While cycling, you also generate sustainable green energy.

Besides charging the smartphone our USB connection can be also used for bike navigation, speakers and other portable devices where power is needed.

The mentoring activities JA YE the Netherlands is setting up 3 mentor-meetings with the national winner and Hyundai from the Netherlands. Timetables are depending on agenda’s. I am waiting for replies. We want to do the mentor-meetings as described below: 1 The winner will send us their restart plan including their financial needs and planning. Based on this plan Hyundai and JA YE the Netherlands, will advise them and transfer the first funding tranche

2 Follow up meeting to discuss the progress and financial planning, second funding tranche 3 Evaluation meeting to look back and give advice for the future, if needed third tranche of funding depending on the initial plan and amounts during first and second tranches. If the national winner needs more/other kind of mentorship next to this, we will discuss and arrange that.

Norway

The Competition The Jury

• Kim Kristian Humborstad, Swipe AS • Torunn Linneberg, Høgskolen i Gjøvik • Ronny Bertelsen, Brønnøysundregstrene/Altinn • Stig Aspli, Hyundai • Morten Brusletto, Hyundai

The finalists Start-Up Business idea

BOJT SB

Bojt offers faster and safer evacuation solutions for disable people. Bojt promotes universal design developed with the help of user-driven innovation, and will offer service and training to the international market.

CoverUp SB

Coverup SB develops and sells innovative solutions for temporary covering of roofs, structural elements, etc. The purpose is to make the job of temporary covering faster, more durable and environmentally friendly

dinStudent SB

dinStudent SB has developed a web portal: C-Videos.com - an exciting new web portal for students and companies to make it easier to get in touch with each other and find the "right match"

Dyptvann SB

Njord Accessories offers high quality products of fish leather and other natural materials. The products are of good handcraft, good design, and helps to highlight the identity and status of the consumer.

Fargekl(H)atten SB

We will offer businesses in our area innovation, creativity and teambuilding days in a room where the creative environment and an effective method is based on the concept.

Intelo SB

New Built-in ovens often require two sockets. Older kitchens often have not, therefore Intelo SB developed ELO plug. Elo plug to make it faster, easier and cheaper for consumers to extend their electrical systems.

Invidia SB

Invidia SB to develop and sell a cutting board for pizza for the private market. Through our vision and business idea, we develop a sustainable business for the future.

KolibriMedia SB

Kolibri Media SB will be an innovative 360 Management to address the challenges of bands and artists in Norway and Europe. We will be a total supplier for the artist.

Kort Fortalt SB

Kort Fortalt, SB will produce and sell high-quality postcards with design, where subjects are inspired by and interpret cities and towns in Norway.

MIMO SB

MIMO SB is the future of advertising powered phone - available and easily sync - stylish and thrive in tough environments - lent free example.

Napbox SB

Napbox is a provider of mobile, self-contained units sleep for short-term stays. These can be booked on site or via a mobile application.

Norvation SB

Route E6 is an information application and a website which refers to experiences with uniqueness and high quality along and around E6. The information offered to the travelers and is a marketing channel for providers of travel experiences

OPERIO SB

OPERIO SB will develop a system that makes it safer to use gas in cabins, boats, caravans and campers. This can be overcome by the gas shut off automatically in the event of a leak.

Protips SB

Protips offers a humorous and easy to read book with useful everyday tips at a reasonable price.

PullDog SB

PullDog SB to develop and sell a device that facilitates leash training of dogs. Clientele are private dog handlers.

Sjøsikker SB

Its main objective is to create a new standard in boating safety by replacing the ordinary engine kill switch with a wireless solution.

Stance SB

Hold-open spring mounted on the door. The tilted down towards the ground and keeps the door in the desired position. The fitting is a robust and durable solution that simplifies through traffic and reduces maintenance.

Tailor-Made Technologies SB

Tailor-Made Technologies manufactures digital tools and training facilities for children and young people. The tools are in the form of apps that can be downloaded on smart phones and tablets, and can be customized for the individual user so that they are adapted to his or her special interests and problems.

Tuta SB

Tuta SB is a Student working on security of house and home. The idea is a locking mechanism that works in the same way as a remote-controlled central locking system for cars. With this mechanism, known as Tuta system, you can unlock and open all the doors and windows of your home with just a touch of a button on a small remote control that acts as a key.

Uncia SB

Our product is a tool to make cutting and marking of sheet materials in the construction industry as accurately and efficiently as possible. Meddrager'n also fit function, which makes it easy to mark out circles. This will make life easier and more enjoyable for professionals.

Utvekslingsstudenten SB

Utvekslingsstudenten SB providing a service in the form of a website with experiential interviews of former exchange students at various universities in the world. The business idea behind the concept is based on exploiting the number of hits on the website as a source of income in the form of sponsorship and advertising.

Villsom SB

Villsom SB wants to develop, produce and sell a magazine for children in the target group 10-13 years. The blade should be both educational and entertaining, and stimulating sensation, practical and aesthetic thinking and creative activity.

WayaWaya SB WayaWaya is an organization of and for strong women. WayaWaya offer

employment to Zambian women in a disadvantaged position by developing, manufacturing and selling trendy quality handbags in leather to Norwegian and international markets.

Profile of the winner Sjøsikker SB Its main objective is to create a new standard in boating safety by replacing the ordinary engine kill switch with a wireless solution.

The mentoring activities The winning company, Sjøsikker SB, was invited to Oslo on June 18th to receive mentoring from Ferd, Manpower Group and NHO. They met, among others, Johan H. Andresen (Ferd) and he gave them advice on further business strategy and content of the business plan. At Manpower Group they met CEO, Maalfrid Brath. Brath and her colleagues gave advice on presentation skills/pitching and HR. The prize money that Sjøsikker received from Hyundai has increased their motivation to move on and these days they are establishing a real business. Together with Hyundai we have agreed that Sjøsikker SB can apply for 5,000 euros by 1 September, at the same time

they will get mentoring from Hyundai and JA-YE Norway. The remaining 5,000 euros they apply by the end of 2013.

Romania

The Competition The Hyundai Brilliant Entrepreneur Award has been judged as a special section of the Company of the Year national final to ensure better visibility. As such, participating teams have been judged by a jury based on three stages:

• Company presentations • Jury visits at the booths • Jury interviews at the booths

The Jury

• Hyundai Auto Romania: Mihai Oprescu • Proiect Manager BCR: Nicoleta Deliu • Corporate Communications and Community Affairs Coordinator Ernst & Young:

Mihaela Matei • Senior Consultant Transactional Advisory Services SAP: Dan Besleaga • Consulting Manager Entrepreneur and investor: Sergiu Negut

The finalists CUBE: CUBE provides home automation through a gadget which can be controlled remotely. DR. LEX : Dr. Lex offers a practical guide to avoiding malpractice cases - a membership-based website -which includes consolidated legislation and comments and answers on medical malpractice for the most common questions in the field, as well as clear instructions to be followed in various malpractice scenarios. ELECTRONIC ROADS : Electroclassic offers a cultural product by combining electronic music with a classic - cello - in workshops, concerts and other cultural events. HEART OF TRANSYLVANIA: Heart of Transylvania offers traditional and local packages of products to promote and support regional values. ReNeW: Feet Care is the only scrub cream using tea tree oil and corn cob as main ingredients, an excellent combination of three actions: exfoliating, cleansing and moisturizing the feet.

Profile of the winner

CUBE: The team aims to introduce a new way of interaction with the home environment using a gadget that is connected to customers’ homes and is also a user-friendly, multipurpose sharing a social device. Every person that wishes to interact in innovative ways with their house, friends and others represent the target population, whether they wish to do so from a distance or simply to increase their comfort at home.

Home automation is the future and finding a solution to ease its management is certain to attract clients.

The mentoring activities The team will receive the funds in three increasing rounds, of 3000, 5000 and 7000 EUR, as they gradually go through the set milestones. Currently, the team and JA Romania work on the following schedule:

- June – July 2013: finalizing team requirements and contract; first installment - September 2013: evaluation of results, updating milestones and

requirements; second installment if requirements are met or extension of the current stage

- November 2013: evaluation of results, updating milestones and requirements; third installment if requirements are met or extension of the current stage

- February 2013: final evaluation of results, identifying further support necessary.

After basic requirements and consulting needs are established JA Romania and Hyundai Auto Romania, will discuss on a business volunteer support scheme, to identify the appropriate team working as an advisory board for the wining Company.

Slovakia

The Competition Junior Achievement-Young Enterprise Europe in collaboration with Hyundai launches initiative to help young European managers of tomorrow to turn their dreams into reality. Through competition Brilliant Young Entrepreneurs provide Hyundai winning team financial support of € 15,000 to develop a business plan with a high potential to transform the "real" business. Partners of the program in Slovakia:

• Hyundai Motor Slovakia – as main partner • the SPOT (Start-up incubator) • National Agency for Development of Small and Medium Enterprises • VTP Zilina (Start-up incubator) • Forbes - as media partner

Jury Members

• Ivan Debnár - the SPOT (Start-up incubator) - chairman of the jury • Juraj Porubský - Forbes • Lucia Haraksimová – Hyunday Motor Slovakia • Vanda Franciscy – Junior Achievement – Young Enterprise Europe • Marek Timko - National Agency for Development of Small and Medium Enterprises • Juraj Kavecký – VTP Zilina (Start-up incubator)

The 5 finalists SPEEKLE: Speekle the solution of problems in speech and language therapy, and not only that motivates children to exercise through fun computer games using innovative technologies, but improves speech therapist and patient cooperation. EJSI: Our product has the great potential to become a trend. A similar range of products currently offered on the market such as electric scooters are impractical as the order of tens of kilograms weight and size of the composition is just cheaper or less the scooter. Many of them use lead-acid batteries and DC motor carbon. Our goal is to offer an alternative product that uses achievements of modern science and technology. FOGIES: Fog Technologies combine science with practice. Our company looks for the practical application of research activities. We aim at creating an environment (and financial security for researchers) and projects that have the potential to help people. Some projects at the school have the potential to be further developed and disseminated, but the school does

not have a means of distributing or selling them. Our company will facilitate the commercialization of these projects.. OPTITEL TEAM: Basic idea of our business is to establish a comparison of prices and services of mobile operators who will be directly and easily allows you to change your calling plan for a client from the comforts of home. There is a place where you can clearly Sort calling plans of individual operators. Today almost everyone has a phone, but almost nobody is focus on complex price lists. This is a space for our idea that has great potential time of the inquiry. PROROBOTIC SYSTEM: Our primary objective is research, production and sale of medical and assistive robots, professional robots systems and specialized software. A secondary focus is the development, testing and innovation of our as well as customer prototypes and products. Our main product is a new generation of mobile assistive robots for health. This generation of its appearance and features are a combination of equipment, which together could solve care, transportation, care, treatment, diagnosis and communication with customers. Customers are people with various health movement disabilities, impaired cognition, impaired mental health, elderly people and patients in health care facilities. The introduction of robots leads to a reduction in the cost of long term care. It also simplifies logistics and supply medical devices, and in part may be replaced by a simple role of nurses and caregivers. We expect that it will be possible to operate as a completely independent medical assistant who is able to work independently and as a member of the medical team human-robot.

Profile of the winner Speekle: Speekle, is a software system targeting the most frequented reason, why speech therapy fails – lack of exercise at home. Children who attend a speech therapist simply hate to exercise. We provide parent of such children with our innovative software, which turns speech exercises into fun activity of playing games. We developed two unique technologies –children can control games in real time by their tongue or by pronouncing certain problematic phonemes. This allows children to exercise just like they need to without them ever noticing it. More, the whole process of home exercises is fully integrated into an ordinary speech therapy and is thus under the careful surveillance of a speech therapist, who can access all the relevant data through a web app.

The mentoring activities Hyundai Motor Slovakia will provide Mentoring Session with the following persons:

• Martin Saitz – Managing Director of Hyundai Motor Slovakia • Financial Director of Hyundai Motor Slovakia • Marketing Director of Hyundai Motor Slovakia

In addition, students of winning team were offered mentoring from:

• Miroslav Dunajcin, Financial Director, National Agency for Development of Small and Medium Enterprises

• Ivan Debnar, Mentor and one of the founder of start-up incubator the Spot • Michaela Benedigova, Managing Director of Seesame (PR agency)

Winning team will receive first 5 000 € at the beginning of July 2013, second part (5 000 €) after report in about December 2013/January 2014 and the final part (last 5 000 €) after report in about July 2014. According to Slovak legislation, money has to be taxed so students finally receive 12 150 €.

Spain

The Competition • Stage 1 - The start-up teams selected to participate in the national final competition

are able to apply for the Hyundai Brilliant Entrepreneurs at National Level before April 26th 2013.

• Stage 2 - A panel of judges will review all entries and select 5 finalists per country. The panel of judges will consist of Hyundai representatives and will be supported by JA-YE local Board Members.

• Stage 3 - The national winner will be selected. The prize will be given during the National Start-up Programme Competition that will be held in Madrid, May 22nd.

The Jury from Hyundai Motor Spain:

• Javier Arboleda, Jefe de Servicio / Service Senior Manager • Juan José Martínez Saavedra Communication & PR General Manager • Sonia Jadraque Cabanillas HR Manager

The finalists Company: Cranway Product: Collaborative platform which aim is to improve the experience of e.learning focusing in social interaction. Company: e-Park: smart parking, smart cities Product: Smart parking application for smart cities. It aims to 1) allow car drivers to find free parking space in the street reducing the search time and saving money of parking taxes and to 2) provide services to the city hall and the overall community. Company: iTrading Product: iTradeFinder is an online platform that helps our users to find the best trading opportunities in Stock, Forex and Commodities markets by making use of advanced intelligent price pattern recognition technology. The company has developed an intelligent pattern recognition system that automatically searches for patterns in real-time in a huge set of different type of financial products, thus enabling to perform many investment operations, even in intraday operation. Company: Stand-up Product: Global solutions for events. They create the personal media for an event and provide it with a broad range of exclusive contents (broadcast, interviews, stories and photography). They design on line and off line communication plan to attract more media, clients and sponsors.

Company: Latinie Product: They seek business opportunities in China with Latin-American products: online platform of contacts, suppliers in China, market research

Profile of the winner Cramway is a collaborative platform which aims to improve the experience of elearning focusing in one of the most important aspects of the learning process, social interaction. The problem: We started this project a year ago when as students, we came across several non-functional e-learning systems: There was not actual interaction between users, too much useless information and few tools to improve the experience of e-learning … Learning is more than books! The solution: we want cramway to become the meeting point of people who want to learn or teach, providing an environment to share their knowledge. The secret to make it real are "The crams": a cram is a virtual work area where you can:

• Collaborate with other people on the same document. • Discuss any important matter on a special chat provided. • And use a wide range of specific tools to work on it.

Target Market:

• people who want to work together online we created cramway 4 users. • training centers like universities or enterprises we developed cramway • people who need specific tools to take the most out of the crams we created the

cramway tool store

The mentoring activities Minimum of 1 day per month of mentoring for a minimum of 9 months. 3 mentors with specific expertise in different business areas:

• Javier Arboleda, Jefe de Servicio / Service Senior Manager

• Juan José Martínez Saavedra Communication & PR General Manager Hyundai Motor España, S.L.

• Sonia Jadraque Cabanillas HR Manager.

UK

The competition Schedule for the Judges

• 12:30pm Arrival and set up of stands • Judges arrive between 12pm and 12:30 • 12:30 – 13:30 Meet the other judges and discuss marking of the company reports

• 13:30 Welcome and Instructions

• 13:45 Company Interviews and presentation practice • Judges conduct a business interview with the companies directors

• 15:30 Judging of trade stands • Judges view and assess trade stands and ask any other questions they may have

• 16:30 presentations • Judges view and judge presentations

• 17:30 Guests network and refreshments • Judges retire to deliberate

• 18:15 Awards

• 19:15 Close and briefing winning team about European competition

The 5 finalists Name Product The Future

Company 42

Tabli – A childs blackboard placemat

Intend to talk to their entrepreneurship unit at Kingston uni to seek advice to register their company and continue it.

The Teabox Company

Mail order loose tea They have chosen their MD and another director who will continue the company next year. Other members will be contracted to help when studies and Teabox income permits.

University of Ales

Bottled Ale Selling Ale locally and in process of making contacts at other universities with aim of continuing. Have sought IP advice. Working with Camra to continue their company.

Ferox Magnetic bag/belt clips Currently seeking an investor to allow company to continue

Motionbird media

Video production Of the 11 currently in the company 2-3 will continue it and subcontract others as freelance when income permits. Have a business plan to continue.

4C Splaza – an online retail space within the university to buy, sell and swap

Not sure about the future, are seeking support from Kingston regarding continuing Splaza.

TechCrunch Mobile phone app for buying tickets for public transport

So far they have been focused on the technical challenge, will now consider business but their course has required them to develop technical skills.

Solo Specifically designed clothing for pole dancers, including

Registered Solo as a trademark for their company. (under category 25) All are equal shareholders and hope to continue to expand in to other universities societies. So far have focused on the product, but now will set up a website and start selling.

Brolliant Enhanced umbrellas. Hope to register as a ltd company and expand range of products.

The Egg Den

A collaboration of skills to give customers a full design solution to their exhibition or architecture needs.

3rd year students so unsure where they will all be. Possibly continue but unlikely.

Profile of the winner The Tea Box Company: “the teabox company” specialises in the distribution of loose leaf tea, allowing our customers to order a variety of premium teas, straight to their door. We also offer a Business-to-Business service which allows retail outlets such as shops, bars and restaurants to stock our products.

The market research that we have conducted has shown a rising trend in the consumption of tea, a gap in the supply of loose leaf tea and also an ever-increasing request for convenience. In response to primary and secondary research, in the form of surveys, reports and journals, the teabox company has created a product that can satisfy demands from the market. Our product range includes 12 speciality teas and, in time, will expand to a larger variety of flavours.

Below are the 12 teas that we have decided to retail in 50g pouches, ensuring that the most popular types of tea are included in our range.

The mentoring activities Minimum of 1 day per month of mentoring for a minimum of 9 months.

• We will work with Hyundai to find mentors with specific expertise in different business areas.

• First meeting of the winner of BYE award will be with the Hyundai team and Young

Enterprise in order to get to know each other better, introductions, and a brief on what the business mentor and mentee have done in the past. This is important, not only as an ice breaker, but as a way for both parties to decide if they are happy to continue beyond the first meeting. The main outcomes of the meeting should be:

o To articulate and agree expectations o To focus on the mentoring targets (identifying areas of assistance, expertise

or knowledge). o To set and agree ground rules as frequency and length of meetings. o To set objectives based on the mentees draft objectives covering o To define the outcomes they would like to achieve through the mentoring. o To identifying the key areas of the business mentoring contract.

The business mentor will help the mentee to understand some of the more informal ways of getting things done and some of the unwritten and unstated ways of working The first 5,000 € are provided to the company on the 1st August The Hyundai Mentor(s) is appointed on the 1st August

The mentor follows the start-up and confirm that the company is ready for the next 5,000 € in October During Next 6 months the mentor will recommend when would be the best time to provide the final 5,000 € The Mentors(s) will also lever their knowledge and experience by providing advice, counsel, network contacts and political and cultural know-how, together with on-going personal support and encouragement.

Deliverables at European Level

• BYE Brochure • Web link for FAQ - here • Judging sheet with criteria - here • Mentors Guide - here • Business Concept template - here • Materials/Prints templates - here • Press release draft to be adapted – here