Presented by: AMIT RAUNIYAR

In India there are 100 people per vehicle, while this figure is 82 in China. It is expected that Indian automobile industry will achieve mass motorization status by 2014. India is the fourth largest car market in Asia - recently crossed the 1 million mark. The first automobile in India rolled in 1897 in Bombay. India is being recognized as potential emerging auto market. Foreign players are adding to their investments in Indian auto industry.

Hyundai Motor Company was founded by Ju-Yung Chung and younger brother Se-Yung Chung in December 1967. The name Hyundai was chosen for its meaning which in English translates to modern.

The second largest car manufacturer and the largest passenger car exporter from India..

HMIL presently markets 33 variants of passenger cars across segments.

Hyundai has one of the most advanced research and development facilities.

OBJECTIVEThe company aims to achieve sustainable, profitable growth through the development of superior products, and customer-relevant technologies. The companys top priority is achieving global competitiveness in an increasingly global environment.

CONSUMER TARGET

WHO NEEDS..

Middle to upper income professional.

True value for their money and comfortable ride.

College student.

Style and speed.

HYUNDAI ACCENT. HYUNDAI SANTRO XING. HYUNDAI SONATA EMBERA. HYUNDAI TERRACAN. HYUNDAI TUCSON. HYUNDAI VERNA. HYUNDAI GETZ. HYUNDAI ELANTRA.

STRATEGY OF HYUNDAIMARKET STRATEGY POSITION DEFENCE

PRICING STRATEGY PERCEIVED VALUE PRICING

PRODUCT POSITIONING

WARRANTIES

P.O.D.

(POINT

OF DIFFERENTIATION)

STRENGTH . STRONG FINANCIAL POSITION. . STRONG BRAND IMAGE. . PRODUCT INNOVATION. . QUALITY SERVICE ACROSS1036 CITIES.

WEAKNESS .UNAFFORDABLEFOR MIDDLE CLASS.

. COMMODITY PRICE RISK. . EXCHANGE RATE RISK.

OPPORTUNITY

THREAT. CUT-THORAT COMPITITION.

. LOAN FACILITY. . INDIAN RURAL MARKET. . LEADING GROWTH.

. RISK FACTOR. .BUSSINESS FACTOR.

After making a foothold in the urban and semi-urban areas, Hyundai Motors now desires to grasp India's rural markets which are untapped by small car manufacturers so far. HMIL has entered into retail partnership with several Indian financial institutions like HDFC Bank, ICICI Bank, Mahindra Finance, Punjab National Bank and Sundaram Finance. HMIL has strategic tie ups with Syndicate Bank, Bank of India, Punjab National bank, Canara Bank, Bank of Baroda and Corporation Bank.

Hyundai wins the DHL-CNBC Tv18 International Trade Awards 2008-09.

Hyundai Motor wins the Manufacturer of the Year award at the NDTV Profit Car & Bike Awards 2009. Indian Car Of The Year 2008.Compact Car of the Year.

Car of the Year 2008 .

Small Car of the Year 2008. Aaj Tak Viewers Choice Award.

JD Power Asia Pacific Initial Quality Study (IQS).

I could say that the companys product Hyundai Verna is having a little bit problems with the brakes and the rim of the front tires are a little bit longer due to which the tires are wasted very soon, due to which most of the customers feels very rusty in this case so this is a cause of concern. The servicing facilities available to customers at the service stations should be improved. The company should improve its customer relationship management functions and also a proper instruction should be given to the servicing centre managers.

Interest rates are one of the prime reasons for the sharp fall in demand. Difficulty in availing loans, rising defaults, tightening of loan recovery laws and various other factors have dissuaded consumers from availing loans and led to further problems in credit lending. Increasing oil prices have deterred many lower middle class families from buying four wheelers.