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HYUNDAI STEEL PR BROCHURE
Leading the New Era of
Steel
The symbol ‘H’, which embosses the mission of HYUNDAI STEEL, stands
for ‘High Spirit’, ‘Harmony’, and ‘Humanity’. The firm and stable axes
on both sides of the ‘H’ represent new and existing business, and our
customers. The bridge connecting the two axes suggests a promising
future of HYUNDAI STEEL, growing with balanced contact and integration
of both axes. The bright blue color shows the leading position of
HYUNDAI STEEL in future environmental concerns, proposing a new
blueprint based on modern technology and reliability. In other words,
High Spirit, Harmony and Humanity collectively represent the growth of
HYUNDAI STEEL into a world-leading steel company with high spirit and
harmony, thereby contributing to humanity.
Contents
01 Opening Message
02 New Era of Possibility
06 New Era of Environmental Protection
10 New Era of Resources Recycling
14 New Era of Sustainability
18 History of Hyundai Steel
20 Business Highlights
22 Hyundai Motor Group’s Vision and
Philosophy
24 Hyundai Steel’s Vision and Strategy
28 Dangjin Integrated Steelworks
30 Manufacturing Facilities
32 Manufacturing Processes
34 Special Products
36 World-Class Products
38 Major Products
40 Research & Development
44 Trust-Based Management
46 Social Responsibilities
48 Global Network
Leading the New Era of
SteelFrom molten metal to finished cars, and from Korea
to the world, Hyundai Steel is heralding a new era of
change and innovation in the world’s steel industry.
It is doing this by developing an eco-friendly production
system that is firmly grounded on the “3Rs” – reduce,
reuse, and recycle.
Creating a brighter future through the unlimited possibilities of steel
05HYUNDAI STEEL PR BROCHURE 2012
New Era of
Possibility
Over the past half century, Hyundai Steel has been continuously innovating new possibilities for the use of steel. From our initial production of steel products using scrap steel all the way to the build-ing of an integrated steelworks, we have positioned ourselves as a comprehen-sive steel company. Now we are primed to evolve into a leading global player by harnessing our spirit of challenge and in-novation.
02 Leading the New Era of Steel
Creating a better future through the unlimited possibilities of steel
Creating a brighter future through the unlimited possibilities of steel
05HYUNDAI STEEL PR BROCHURE 2012
New Era of
Possibility
Over the past half century, Hyundai Steel has been continuously innovating new possibilities for the use of steel. From our initial production of steel products using scrap steel all the way to the build-ing of an integrated steelworks, we have positioned ourselves as a comprehen-sive steel company. Now we are primed to evolve into a leading global player by harnessing our spirit of challenge and in-novation.
02 Leading the New Era of Steel
Creating a better future through the unlimited possibilities of steel
A broader product portfolio
No. 1
Balancedgrowth
Blast furnace
Electric arc
furnace
Global Top 10
24.0
20.0
11.0
9.20
4.76
Growth in annual production capacity (Unit: 10,000 tons)
Hyundai Steel : From a comprehensive steel company to a major global player
The problem-free operation of Hyundai Steel’s No. 1 blast furnace
led to the building of the No. 2 blast furnace. Their combined
annual production capacity is eight million tons. By optimizing the
efficient operation of its electric arc and blast furnaces, Hyundai
Steel has become one of the world’s top ten steelmakers, with
a total annual production of twenty million tons. When our No. 3
blast furnace is completed in 2013, our twenty-four million ton
annual production capacity will propel us into the ranks of the
world’s leading steel industry players.
09HYUNDAI STEEL PR BROCHURE 2012
Hyundai Steel was the first steelmaker in the world to develop a fully-enclosed raw materials storage and blending system that keeps raw materials from escap-ing into the environment in inclement weather conditions such as floods and ty-phoons. In addition to demonstrating the company’s commitment to technology-based environmental management, the system has been benchmarked around the world for its obvious environmental protection strengths.
New Era of
Environmental
Protection
06 Leading the New Era of Steel
Protecting and preserving the environment
Hyundai Steel was the first steelmaker in the world to develop a fully-enclosed raw materials storage and blending system that keeps raw materials from escap-ing into the environment in inclement weather conditions such as floods and ty-phoons. In addition to demonstrating the company’s commitment to technology-based environmental management, the system has been benchmarked around the world for its obvious environmental protection strengths.
New Era of
Environmental
Protection
06 Leading the New Era of Steel
Protecting and preserving the environment
09HYUNDAI STEEL PR BROCHURE 2012
Fully-Enclosed Raw Materials Storage and Blending System
Hyundai Steel developed the world’s very first fully-enclosed raw materials storage and blend-ing system to minimize environmental pollution.
Fully-Enclosed Unloading Mechanism Our continuous ship unloader is an eco-friendly raw materials
processing facility that works much more efficiently than other
systems currently in use. It prevents dust and fine particulates
from escaping into the environment by transporting raw materials
directly into transport vessels.
Fully-Enclosed Belt Conveyor The closed-type belt conveyor transfers raw materials that have
been unloaded by the fully-enclosed storage and blending system
to the storage area, minimizing the possibility of releasing pollut-
ants into the environment. After that, it goes on to sintering, coking,
firing, and blast furnace processing.
Fully-Enclosed Raw Materials StorageRaw materials that have been unloaded and placed on the conveyor
are then transferred to either dome-type or linear-type raw materi-
als storage buildings, eliminating the need for moisture controls or a
separate wastewater facility, as well as any possibility of environmen-
tal pollution and damage during inclement weather conditions. This
results in much lower operating costs than conventional open stor-
age areas, which require the use of wastewater treatment facilities.
Developing a total recycling system, from molten metal to finished cars
13HYUNDAI STEEL PR BROCHURE 2012
Hyundai Motor Group developed the world’s very first 100% resources re-cycling business structure with the completion of Hyundai Steel’s fully-inte grated steelworks. Its constant recy-cling of resources, which goes from molten metal to cars and all the way back again, saves the company a great deal of money. Going forward, Hyundai Steel will continue in its role as a steel industry leader by further innovating its treatment of resources and developing high-value-added products.
New Era of
Resources
Recycling
10 Leading the New Era of Steel
Developing a total recycling system, from molten metal to finished cars
13HYUNDAI STEEL PR BROCHURE 2012
Hyundai Motor Group developed the world’s very first 100% resources re-cycling business structure with the completion of Hyundai Steel’s fully-inte grated steelworks. Its constant recy-cling of resources, which goes from molten metal to cars and all the way back again, saves the company a great deal of money. Going forward, Hyundai Steel will continue in its role as a steel industry leader by further innovating its treatment of resources and developing high-value-added products.
New Era of
Resources
Recycling
10 Leading the New Era of Steel
Automobile Assembly
Cold Rolling Mill
� Automotive Recycling Center
Reinforcing bar and Shaped
Beams
Construction
Blast Furnace
Electric Arc Furnace
Domestic 26.10million tons
Hyundai Steel 11.00million tons
42.1%2011
· Status of scrap steel resource recycling
Development of Resources Recycling SystemHyundai Steel is the first steel company in the world to develop
a resources recycling business system that stretches all the
way from iron ore to finished vehicles, to scrap steel and all the
way around again. This system has allowed the company, which
is the largest steel resources recycler in Korea, to enhance its
global competitiveness through the continuous operation of its
blast furnaces.
Crude and hot-rolled steel that has been produced at Hyundai Steel
then progresses to cold-rolled steel production at Hyundai Hysco
and vehicle manufacturing at Hyundai Motor and KIA Motors. The
final step comes when the cars are turned into scrap for recycling
at the Automotive Recycling Center. The scrap steel is then
converted into reinforcing bar and H section for use in construction
and building projects being undertaken by Hyundai Engineering &
Construction and Hyundai Amco. Their waste construction materials
are in turn recycled as scrap steel, completing the cycle once again.
Committed to sustainable management and a happier and healthier futu re for everyone
17HYUNDAI STEEL PR BROCHURE 2012
Hyundai Steel is constantly adding to the value of steel by continually discovering new ways to use it as a basic building block for the betterment of society. We are committed to fulfilling all our respon-sibilities regarding the environmental im-pacts of our manufacturing activities.
New Era of
SustainabilityCommitted to sustainable happier and healthier futu
14 Leading the New Era of Steel
Committed to sustainable management and a happier and healthier futu re for everyone
17HYUNDAI STEEL PR BROCHURE 2012
Hyundai Steel is constantly adding to the value of steel by continually discovering new ways to use it as a basic building block for the betterment of society. We are committed to fulfilling all our respon-sibilities regarding the environmental im-pacts of our manufacturing activities.
New Era of
Sustainability
14 Leading the New Era of Steel
Keep pursuing activities that preserve and protect the
environment
Prevent the generation of secondary contamination by recycling the byproducts of our manufacturing processes
Practicing Sustainable Management through Environmental Policies Hyundai Steel acquired an ISO 14001 international environmental
management certification in 2003 as part of its campaign to
strengthen its environmental management and protection abilities.
The company strives to minimize the generation of pollutions in all
its processes, from raw materials inputs to final production.
Make the environment the first priority in all our management strategies,
and seek to enhance our competitiveness by
harmonizing it with other management factors
Actively participate in community-based environmental improvement and conservation activities with all our stakeholders, including people in local communities
01
02
03 04
05
Environmental Policies
Strictly comply with all environmental laws and regulations, particularly new ones and ones that have been amended
Communicating with StakeholdersHyundai Steel is committed to healthy and sustainable growth with
all its stakeholders, including its customers, business partners,
employees, shareholders, investors, and the communities in which
it operates. To achieve this goal, we enhance our communication
abilities to increase everyone’s understanding of our operations
and develop trust-based partnerships. We faithfully reflect our
stakeholders’ advice and opinions concerning our operations as a
further means of enhancing our competitiveness.
Shareholders and Investors
Customers
Employees Suppliers
Communities
Sustainability Management
History of Hyundai Steel
1953. 06 Established as Korea Heavy Industry Corporation
1962. 11 Changed name to Incheon Heavy Industry Company, Ltd.
1964. 09 Established Incheon Iron and Steel Company
Establishment
1953~1969 1970. 04 Merged with Incheon Heavy Industry Company, Ltd.
1978. 06 Incorporated into Hyundai Motor Group
1987. 05 Undertook initial public offering (IPO)
1994. 12 Completed 90-ton electric arc furnace mill and second reinforcing bar mill
1998. 03 Completed 120-ton electric arc furnace mill and new mid-sized rolling mill
1970~1999
2000~
Growing from Korea’s leading steel company into a global player
• A view of Korea Heavy Industry Corporation during its founding period
• Foundation ceremony for Incheon Iron and Steel Company in 1962
• Honorary Chairman Chung Ju-yung visiting Incheon plant in 1978
• Ceremony to commemorate completion of the H Section mill in 1982
Development
2000. 03 Merged with Kangwon Industries, Ltd.
2000. 12 Acquired Sammi Steel Company, Ltd.
2001. 04 Incorporated into Hyundai Motor Group
2001. 07 Changed name to INI Steel
2004. 10 Acquired Hanbo Iron & Steel's Dangjin plant
2006. 03 Changed name to Hyundai Steel
2006. 09 Held opening ceremony for Dangjin plant’s new 50,000-ton port
• Dangjin B hot-rolled facility
• Chairman & CEO Chung Mong-koo attending incorporation ceremony into Hyundai Motor Group in 2001
• Blast furnace engineering and core facilities contract signing ceremony in 2007
• Chairman & CEO Chung Mong-koo firing Blast Furnace No.1 at ceremony in 2010
• Chairman & CEO Chung Mong-koo and President Lee Myung-bak
pressing the button at the opening ceremony of the Integrated
Steelworks in 2010
• Ceremonies for ground-breaking of Blast Furnace No.3, and safety declaration in 2011
2006. 10 Held ground-breaking ceremony for Integrated Steelworks
2009. 08 First arrival of raw materials for Integrated Steelworks
2009. 11Began operation of coke, sintering, and heavy plate mills at Integrated Steelworks
2010. 01 Began operation of Blast Furnace No.1
2010. 04 Completed Integrated Steelworks
2010. 11 Began operation of Blast Furnace No.2
2011. 04 Ground-breaking ceremony for Blast Furnace No.3 at Dangjin Integrated Steelworks
2011. 04 Began construction of Blast Furnace No.3
Advancement
HYUNDAI STEEL PR BROCHURE 2012Leading the New Era of Steel18 19
2010
2010
2010
2010
2011
2011
2011
2011
2009
2009
2009
2009
2008
2008
2008
2008
10,503 1,321
7,966
578
10,198
1,054
15,260
1,307
823
1,152
906
735 11,740
15,580
19,829
21,692
15,169 12,045
15,187
2011
9,949
13,619
11,958
16,181
18,735
2010 2011
936
108
4,6458,577
6,464 6,502
2009
9,926
586
2,529
6,811
2009 2010
Sales
Net Income
Operating Income
Total Assets
(Unit: In Billions of KRW)
(Unit: In Billions of KRW)
Drawing the attention of the world’s steel industry with ongoing technology development and
market share growth
(Unit: In Billions of KRW)
(Unit: In Billions of KRW)
Production capacity and total production Unit: 1,000 tons Unit: 1,000 tons Sales
Production Capacity Total Production Long steel Hot-rolled coil/Heavy plate
STS/Heavy machinery
Business Highlights
(Unit: %) (Unit: %)
Products 2009 2010 2011
Reinforcing Bar 37.1 27.6 19
H section 19.9 18.4 15
Angle/Channel 11.6 7.7 6
Hot-rolled coil 25.5 30.0 44
Heavy plate - 6.8 8
STS/CR 1.1 0.9 1
Others (including heavy machinery)
4.8 8.6 7
Products 2009 2010 2011
Reinforcing bar 35.2 35.0 31.8
H Section 68.0 70.0 68.6
Hot-rolled coil 9.3 10.1 17.5
Heavy plate 9.3 10.1 17.5
Sales breakdown
* Based on sales volume * Based on domestic demand and sales (exclusive of imports, source: Korea Iron & Steel Association)
* Based on non-consolidated K-IFRS
Market share
23Leading the New Era of Steel22 HYUNDAI STEEL PR BROCHURE 2012
Hyundai Motor group’s five core values
Management Philosophy of Hyundai Motor Group
PHILOSOPHY Create a new future through creative thinking and constantly taking on new challenges
COREVALUES
Customer, Challenge, Collaboration, People, Globality
GROUPVISION
“Together for a better future’’ – Create value and promote harmonious growth with stakeholders through eco-friendly management and respect for mankind
SECTIONVISIONS
Automotive “Lifetime partner in automobiles and beyond”
Steel “Leading the new era of steel”
Construction “We build tomorrow”
Hyundai Motor Group’s Vision and Philosophy
Since its initial establishment as an automobile manufacturer, Hyundai Motor Group has achieved extraordinary growth in such areas as vehicles, materials, parts, finance, and logistics. We are also consolidating our status as a leading glo-bal industry player by successfully completing the construction of blast furnaces. Now we are poised to take another dramatic leap forward, combining our commitment to change and challenge with a new management philosophy and corporate vision to open an even brighter and more exciting future.
Business divisions of Hyundai Motor Group
Hyundai Steel’s Vision and Strategy
Vision Slogan
“Leading the New Era of Steel”
Vision Statement
“Together for a better future” - Create value and promote harmonious growth with stakeholders through eco-friendly management and respect for mankind
Strategy Maximize customer value
• Add to product portfolio
• Provide high-value services
• Enhance marketing strategies and activities
Expand downstream
and upstream
networks
• Develop optimal sourcing strategies
• Augment horizontal partnerships
• Establish long-term partnerships with customers
New growth strategy
• Develop and commercialize future-oriented technologies
• Promote new “green” steel businesses
• Augment resources recycling business
Hyundai Steel’s Vision and Strategy
The successful construction of its integrated steelworks enabled Hyundai Motor Group to complete the development of the world’s first environmentally friendly resources recycling business structure. Hyundai Steel, the backbone of the Group, established its vision of "Leading the New Era of Steel" to take a greater leap forward as part of its "Group Vision 2020." We will incorporate this with the Group’s five core values and share it with our employees to add to our global competitiveness.
Hyundai Hysco, Hyundai BNG Steel
Finance
Railroads/Heavy
MachineryAutomo-
biles
IT
Logistics
Steel
Automotive Parts
Construc-tion
PRODUCTION
CAPACITY
·Value added inducement
When the construction of our third blast furnace at the Dangjin Integrated Steelworks is completed in September 2013, we will be capable of producing twenty-four million tons of crude steel annually. This means that we have laid the foundations for our future development and our growth into a truly global enterprise.
Economic effects generated by integrated steel production (Unit: In Trillions of KRW)
·Job creation (Unit:�people)�
205,000
·Construction ·Operation
21.324.6
10.8
Overview of Hyundai Steel’s Integrated Steelworks Business (as of December 2010)
Site Annual crude steel production capacity Product production capacity
7.4 million m² 12 million tons 12 million tons
1,829 acres 4 million tons per furnace x 3 Hot-Rolled Steel: 8.5 million tons/Heavy Plate: 3.5 million tons
* 1. Secured a combined annual production capacity of 8 million tons with the completion of Blast Furnaces No.1 and No. 2 2. Annual crude steel production capacity will reach 12 million tons when Blast Furnace No. 3 is completed in 2013.
Dangjin Integrated Steelworks
The completion of its Dangjin Integrated Steelworks allowed Hyundai Steel to help resolve Korea’s steel shortage problem and add to the nation’s competitiveness by making it self-supporting in terms of steel production. The com-pany plays a pivotal role in the nation's economic development by using new and innovative steel technologies to supply high-quality steel for automotive and other productions.
30 Leading the New Era of Steel 31HYUNDAI STEEL PR BROCHURE 2012
Boasting a wide range of industry-leading technologies and strong global competitiveness, Hyundai Steel’s Pohang Works was only the second player in the world to develop high-speed magnetic levitation train rails. In addition, we lead the steel industry’s high-value-added market through the production of rolled steel and rails for high-speed railroads. Our track shoe As-sembly have been recognized by the Korean govern-ment as World-Class Products of Korea.
Products : H section, reinforcing bar, rail, round bar, roll,
track shoe assembly
Annual production capacity : Steelmaking-3.21 million tons/
Rolling-3.28 million tons (as of December 2011)
Size : 660,000 m²
The Dangjin Integrated Steelworks has been rewriting the history of steel in Korea since 2010 by operating the nation's first privately-invested blast furnace mill. It is divided into a blast furnace zone and an electric arc furnace zone. The former zone consists of Hot-Rolled Mill B, Hot-Rolled Mill C, and the Heavy Plate Mill, including two blast furnaces. The latter zone in-cludes Hot-Rolled Mill A and the Reinforcing bar Mill. Both of them use scrap iron as their raw material.
Products : Hot-rolled coil, heavy plate, reinforcing bar Annual production capacity : Blast furnace crude steelmaking - 8 million tons/Electric arc furnace steelmaking-3.44 million tons/Rolling -11.06 million tons (as of December 2011)Size: 7.4 million m²
Established in 2000 to meet China’s rapidly increasing need for steel products, the Qingdao Factory manufac-tures complete track shoe assembly. It also acts as a bridgehead for the company’s advance into the world by placing us firmly within the Chinese market. The Qingdao Factory ranked first in the Chinese market for excavator undercarriages and parts.
Products : Track assembly, rollerSize : 66,000 m²
Incheon Works Pohang Works Dangjin Integrated Steelworks Qingdao Factory
The company’s Incheon Works was the very first steel plant in Korea. Its eco-friendly, high-efficiency facili-ties include the world’s largest electric arc furnace mill and a host of environmentally friendly devices and activities, including recycling its purified wastewater for further use. The addition of the Incheon North Port Steel Dock, completed in January 2007, has made a significant contribution to the plant’s overall operating efficiency.
Products : H section, reinforcing bar, cold-rolled stainless steel
plate, Angle/Channel, steel casting products and ingot
Annual production capacity : Steelmaking—4.52 million tons/
Rolling—4.4 million tons (as of December 2011)
Size : 920,000 m²
ManufacturingFacilities
Semi-finished products Intermediate–stage products that can be easily stored prior to final processing
Continuous casting Produces semi-finished products by continuously casting molten steel
Ladle furnace Controls temperature and components of molten steel from the electric furnace
Electric arc furnace Produces molten steel from scrap steel
Integrated steel-works process
Electric arc furnace process
Sections, reinforcing bar, and rail are produced through an electric arc furnace process using scrap steel as their raw material. They are mainly used in the con-struction of buildings, bridges, towers, and rails.
1 Ironmaking Process
After sintered ore and coke have been
produced, the blast furnace turns them
into molten iron. Our fully-enclosed stor-
age facilities minimize environmental
pollution and add to our cost competi-
tiveness by preventing the loss of raw
materials due to inclement weathers.
1 Steelmaking process
Steel is produced by using scrap steel
or reduced iron in an electric arc
furnace. Its advantages include few
restrictions on which materials can be
used, and easily controlled tempera-
tures within the furnace.
2 Steelmaking Process
Usable steel is created by removing
impurities from the molten steel and
adding alloys to it. The end products
are called “semi-finished.”
2 Section rolling
Various shapes of sections, including H
section and sheet pile, are created ac-
cording to the type of rolls.
3 Rolling Process ❶Steel plate rolling process
Produces steel plate of various thick-
nesses and lengths by flat-rolling semi-
finished goods, such as slabs.
❷Hot-rolled coil rolling process
Produces hot-rolled coil in numerous
sizes by rolling and pressing semi-
finished goods between two rollers
3 Reinforcing bar rolling processSteel bars that strengthen cement are
produced. Reinforcing bar is widely
used in the construction of houses,
apartments, roads, ports, and public
facilities.
2
ReheatingReheats semi-finished products to required tem-perature using bunker–C oil and natural gas
RollingProduces finished products in desired shapes by adding strength to two rolls
SectionsMakes various-shaped steel from semi-products by rolling, modifying, and cooling them.
1
Scrap steel Steel acquired from used metal products
3
Reinforcing barProduces various sizes of reinforcing bar by rolling semi-finished products
A
B
C
D
EF
G
H
I
2
3
CokingProduces coke from coal through a high-temperature carbonization process
Pre-treatment Removes impurities from molten steel
Ladle furnace Removes gases such as oxygen and hydrogen from steel to control its composition
Continuous casting Makes steel slabs through continuous casting
Semi-finished products (slabs) Medium-stage products that will be turned into hot-rolled coil and steel plate during the next rolling process
CoolingUses water to cool rolled products
Heating treatmentHeats to produce high-quality heavy plates
Down-coiling Makes hot-rolled coil from hot-rolled sheets for storage and delivery
ConverterRemoves carbon from molten steel through by adding oxygen
SinteringProduces sintered ore by adding raw materials such as heated lime-stone to powdered ore and heating them at high temperatures
Torpedo car Transfers molten iron to the steelmaking plant
Raw materials storage facility Stores raw materials unloadedfrom ships
CuttingCuts products to dimensions specified by customers
Blast furnace process Produces molten iron using sintered ore and coke
1
F
G
I
1
2
O
P
Q
K
M
N
A
BD
C
ReheatingReheats slabs to a proper temperature for rolling
DescalingRemoves scale from surface of slabs using high-pressure water
Roughing millDescales and tenters during intermediate rolling and prior to final rolling
Finishing millRolls final products to proper size
J
H
L
R
E
Manufacturing Processes
Using iron ore and coking coal, we produce hot-rolled coil and steel plate for use in automobiles, ships, home appliances, and machine tools.
34 Leading the New Era of Steel 35HYUNDAI STEEL PR BROCHURE 2012
Automotive Steel Sheet
Steel sheets that are used for car frames and exteriors must be high
in strength and resistant to fatigue, since they are directly linked
to a car’s life span and safety. In addition, they must be lightweight
and easily malleable, so that they can be turned into a wide range
of shapes. In order to satisfy these various requirements, Hyundai
Steel produces specialized hot-rolled steel sheets, improving their
development and speed of production by conducting research
projects with Hyundai Motor, KIA Motors, and Hyundai Hysco.
Earthquake-Resistant Steel
The increasing frequency of earthquakes around the world has
sparked interest in the development of earthquake-resistant steel.
In order to accommodate this growing market, Hyundai Steel is
accelerating the development of a broad range of such products.
We have already succeeded in developing hot-rolled H section and
ultra-strong reinforcing bar with greater earthquake resistance, and
are enhancing the their reliability by introducing a quality guaran-
tee system.
Steel Plate for Ships
Hyundai Steel’s R&D center succeeded in developing high-quality
steel plate for ships and other global demands. We undertook inten-
sive research to develop high-quality, easily malleable products that
could meet the need for high-intensity, low-temperature weldability
and high-heat input welding. The world’s top ten shipping classifica-
tion organizations have certified our steel plate for use in ship con-
struction.
35K: High-strength outside panel and doors/SGARC340BH-E60K: High malleability, high-strength cold steel panel/Front-side and other major longitudinal members to guard against collisions/SGAFC590DP60K: High-strength, hot-rolled panel for chasses/Lower arms/Automobiles to which the SPFH590FB has been applied
A ship built using heat-treated steel and EH 32/36 thermo-mechanical control process (TMCP) steel
The IFC Seoul building in Yeouido, built with our earthquake-resistant SHN-490 product
Special Products
Hyundai Steel produces high-quality, specialized steel products to meet the needs of each industrial area and enhance its competitiveness.
Sheet Pile
Sheet pile is used to support vertical loads
created by upper-level pressures. Before
they were developed, log piles were buried
underground to prevent landslides. How-
ever, they could only be used for simple
structures, as they had no durability. Sheet
pile was developed to solve this problem.
Sheet pile is widely used for permanent
liner structures, and temporary earth-
retaining structures.
H Section
H section supports many types of struc-
tures, such as multi-storey buildings, mills,
warehouses, airport hangars, and sports
complexes, as well as apartments, schools,
shopping centers, and houses. They are re-
nowned for their excellent shock absorben-
cy and high degree of weldability. Demand
for them has been on the rise lately, due
to the expansion of retaining structures
in the civil works sector and the need for
earthquake-proof buildings in areas where
earthquakes occur frequently.
HSS (High Speed Steel) Roll
Boasting a high degree of resistance to
abrasion compared with conventional cast-
ing, Hyundai Steel’s HSS roll is widely used
for making reinforcing bar, small beams,
and ship parts. The company developed
its first-generation HSS roll in 1993, and
is currently producing fourth-generation
products featuring enhanced abrasion and
thermal resistance. Fifth-generation HSS
roll and carbide steel plate roll are cur-
rently under development. The improved
durability of HSS roll adds to the life spans
of products and aids in the precise manu-
facture of their sizes.
Steel Casting Products for Ship Parts
Some of the major steel casting products
used in ships include rudder horns (used to
support rudders) and stern bosses for hold-
ing propellers. Since these products must be
resistant to both corrosion and vibrations,
quality management and special technolo-
gies are integral to their successful produc-
tion. Demand for their use is increasing dra-
matically, especially for large container ships.
Hyundai Steel currently boasts 40% of steel
casting products for ship parts in the global
market.
Track Shoe Assembly
Because track shoe assembly constitute
the substructure of excavators, they are
every bit as important as their engines.
They distribute the weight of the machine
efficiently, and their three-layered wheels
play an integral role in maintaining their
grip in wetlands, sand, and gravel. Hyundai
Steel has been supplying them to major
construction and machinery companies in
Korea and Japan since 1985. We currently
boast 22%, 75% and 10% of the global, do-
mestic and Japanese markets, respectively.
Inverted Angle
Inverted angle was developed to reduce the
effect of shocks during collisions between
ships and to minimize vessel weights as
they became larger and larger. In 1982, Hy-
undai Steel became only the second player
in the world to produce inverted angle. In
addition, we are spurring the development
of high-strength steel products for high-
value-added ships. We also plan to add
to our presence in Japan and China, the
world’s two largest consumers of inverted
angle, along with Hyundai Heavy Industries
and other domestic shipyards.
World-Class Products
Six products made by Hyundai Steel have been named World-Class Products of Korea by the Ministry of Knowledge Econ-omy, winning recognition for their outstanding quality. They satisfy two main criteria: ranking among the top five in the global market and having a minimum of a10% share of it, and having an annual export value of at least USD 50 million.
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38 Leading the New Era of Steel 39HYUNDAI STEEL PR BROCHURE 2012
Hot-Rolled Coil
This refers to steel sheets that have
been thinned by heating, pressing, and
extending semi-finished steel slabs made
by processing molten steel. Hyundai Steel
is a major supplier of flat steel in Korea.
The Dangjin Integrated Steelwork’s fully-
automated facilities produce hot-rolled
products that are used for a variety pur-
poses, including automotive and machine
frames, home appliances, construction ma-
terials, high-pressure gas containers, and
line pipes.
Angle/Channel
Hyundai Steel manufactures various types
and sizes of shipbuilding angle/channel and
steel frames. They include angles, channels,
CT sections, and I beams. Hyundai Steel is
the only company in Korea that can supply
large-sized angles, which require high-tech
design and rolling technologies. Angle/
channel, which we developed for the first
time in Korea, are high-value-added prod-
ucts that also require a high level of technol-
ogy and quality management.
Steel Plate
With the completion of its integrated steel-
works, Hyundai Steel boasts a complete
heavy plate production system that ranges
from raw materials to final products. Our
manufacturing methods have won approval
from shipping classification societies in a
host of countries. In addition to producing
general and high-tensile steels, we manu-
facture steel plate for boilers, pressurized
containers, general and welded structures,
bridges, industrial machines, and pipelines.
Stainless Steel
Our world-renowned, next-generation stain-
less steel products are fully recyclable,
pollution-free, and safe for consumer use.
We also manufacture high-quality products
to meet the needs of customers in the low-
nickel stainless steel market. Stainless steel
is widely used for white goods, transporta-
tion facilities and steel pipes.
Reinforcing Bar
Reinforcing bar is widely used in reinforced
concrete structures, nuclear power plants,
and in normal construction. We produce
them in dimensions ranging between
D10mm and D57mm at our Incheon Works,
Pohang Works, and Dangjin Integrated
Steelworks. As part of our commitment to
developing customized products that can
result in cost reductions for our construc-
tion company customers, we developed a
“super bar” with 25% higher yield strength.
It increases the amount of available space
in buildings, facilitates the construction
of skyscrapers, and reduces construction
costs significantly.
Rail
Hyundai Steel has been playing a pivotal
role in the construction of Korea’s infra-
structures network for the past thirty-plus
years by supplying it with rails and light
rails. In 1998, we developed a UIC 60 rail
for high-speed railroads. They require much
higher-strength rails than existing ones, as
well as very strict tolerances in terms of
their measurements. In 2008, we became
only the second player in the world to be-
gin our own production of rail for Maglev
trains, displaying Korean steel technologies
to the world once again.
Major Products
The following products are renowned in all industries for their high quality, both domestically and internationally.
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40 Leading the New Era of Steel 41HYUNDAI STEEL PR BROCHURE 2012
Develop thin plates Develop heavy plates
Research automo-tive applications
Develop rolling technologies
Developlong steel
Develop ironmaking technologies
Plan technological strategies
1. Objectives
Hyundai Steel R&D Center
The Hyundai Steel R&D Center built testing facilities for the processes needed for the technological support of its integrated
steelworks. Backed by a staff of more than 400 researchers, it is developing technologies for high-value-added products and
engaging in joint research activities with Hyundai Motor, Kia Motors, and Hyundai Hysco.
3. Collaborative Research
2. R&D Activities
Process develop-ment
Support
Products
Develop steelmaking technologie
Analyze materials
Develop futuristic new materials technologies
Enhance technologies for integrated steel manufacturing
Secure competitiveness
in materials
Develop new technologies
for parts processing
Develop high-performance automotive steel plate
Develop next-generation materials
HYUNDAI STEEL R&D
Center
Develop high-strength steel plate
technologies
Develop high-safety auto frames
Develop high- performance steel plate processing technologies
R&D Areas
Ironmaking/Steelmaking, Hot-Rolled Steel/Heavy Plates
Parts/Automobiles
Cold-Rolling, Surface Treatments,
Processing
Research & Development
The Hyundai Steel R&D Center develops the technologies needed for the company’s materials, parts processing, and auto parts design activities. It also engages in a broad range of product development activities. Our goal is to con-stantly produce advanced technologies and secure a high level of global competitiveness.
Developenvironmental
and energy-saving technologies
SUSTAINABLE
STEEL
�
�Contribute to society and the
nation
Promote rights and interests of customers and shareholders
�Establish
transparent management
Build relationships with business
partners
Respect people and help them develop their
abilities
Code of Ethics
Trust-BasedManagement
Hyundai Steel’s vision for sustainable management is to win the trust of all its stakeholders (including its employees) through harmonious growth based on transparent management that focuses on ethical behavior and mutually benefi-cial growth.
Shared Growth
Mutually beneficial growth is an integral element of Hyundai Steel’s goal of evolving into a truly global steel enterprise. This
includes sharing our corporate vision with our business partners and offering them practical support. One of our most repre-
sentative programs in this regard is the Green Facility Bridge Loans program. These loans provide our business partners with
low-interest funding to assist in their development of eco-friendly facilities and products. Other activities that we undertake to
enhance the competitiveness of our business partners include regular meetings and technical exchanges, and operating inte-
grated purchasing and scrap steel procurement systems.
Ethical Management
Hyundai Steel is committed to ethical management. In order to ensure that all of our operations are carried out transparently,
we have been offering our employees training in ethical thinking and behavior since 2000. We have also developed a Code of
Ethics. In 2008, we published an ethical management guidebook to strengthen our commitment to ethical management.
Fair Trade
Hyundai Steel introduced a compliance program in 2002. Since then, we have strengthened our fair trade practices by establishing
detailed and appropriate programs and systems and carrying out employee training. As a result, we obtained an “A” rating in the
compliance program rating assessment that was carried out by the Korean Fair Trade Commission in 2008 and 2010.
Prioritize eco-friendly business activities and environment conservation
Realize social valuesthat lead to human dignity and happiness
Fulfill our social responsibilities as a
caring and concerned corporate citizen
Help to bring a truly sustainable society
to reality
Respond to social needs around the world
Core Values
Major Activities
Home improvements - Housing energy efficiency improvement project In order to improve the level of energy efficiency in low-income
homes, Hyundai Steel carries out a home improvement project
targeting low-income households mainly in Incheon, Pohang,
and Dangjin. This includes raising energy efficiency, emergency
house repairs, and renovations.
Children’s Environmental Class: Nurturing “Green Guardians” Under the slogan “Children and the Environment Are Our Fu-
ture,” Hyundai Steel has been operating children’s environmen-
tal classes since 2007. These hands-on events are offered to a
thousand elementary school students every year, helping them
understand what climate change and global warming are and
encouraging them to save energy in their daily lives.
"Happy Yes" College Student Volunteer Group In order to stress the need for volunteer activities at the local
level, Hyundai Steel recruits one hundred college students and
organizes a college-student volunteer group called "Happy Yes"
every year. They carry out a broad range of volunteer activities
targeting their local communities. They include housing repairs,
visiting cultural heritage sites with local children, and assisting
fruit farmers.
Matching Grants Hyundai Steel has been operating a matching grant program
through which it provides donations in proportion to the amount
raised by its employees since 2005. The funds are used for pub-
lic services and social service facilities in the communities in
which we operate. From 2011 to 2021, Hyundai Steel will direct
the grants exclusively toward housing repairs.
Blood Donation Campaign Hyundai Steel has been conducting an annual blood dona-
tion campaign since 2004. Employees at the Dangjin Inte-
grated Steelworks have been the largest donor group in the
Chungcheongnam-do region for a long time.
Environmental Cleanup Activities Hyundai Steel carries out environmental cleanup activities to
rid mountains, rivers, coastlines, and roads near its worksites
of carelessly discarded waste like empty bottles, old tires, and
batteries. This includes the annual collection of underwater
waste by our scuba diving clubs in Dangjin and Pohang.
Sports Sponsorships Hyundai Steel operates the "Red Angels" women’s football
team and a world-class men’s archery team. In addition, we
have been operating a children’s summer football camp for el-
ementary school students in Incheon and Dangjin since 2002.
Our goal is to teach them proper football techniques and skills
and build their physical and mental strength.
Industrial-Educational CooperationHyundai Steel established a Steel Industry Department at
Shinsung University to expand Korea’s educational infrastruc-
tures and train human resources that dovetail with our cor-
porate needs. We also provide on-the-job training and edu-
cational materials and equipments to the Hapduk Steel High
School in Dangjin.
Social Responsibilities
Hyundai Steel carries out a wide range of social contributions activities to fulfill its responsibilities as a caring and concerned corporate citizen. Based on our philosophy of respect for technology, society, customers and people, we promote shared growth with all our stakeholders. Some of our other activities include community engagement pro-grams and volunteer services by our employees.
BRISBANE (AUSTRALIA)
TOKYO (JAPAN)
HONG KONG (CHINA)
SHANGHAI (CHINA)
BEIJING (CHINA)
QINGDAO FACTORY (CHINA)
SINGAPORE
HANOI (VIETNAM)
DUBAI (U.A.E)
NEW DELHI (INDIA)
GLOBAL NETWORK
FRANKFURT (GERMANY)
L.A (USA)
Domestic Network
Incheon Works
1-10, songhyeon-dong,
dong-gu, Incheon, korea
TeL 82-32-760-2114
FaX 82-32-763-5046
Pohang Works
444, songnae-dong, nam-gu,
Pohang, gyeongsangbuk-do,
korea
TeL 82-54-271-1114
FaX 82-54-271-1241
dangjIn InTegraTed sTeeLWorks
167-32, godae-rI, songak-euP,
dangjIn, chungcheongnam-do,
korea
TeL 82-41-680-0114
FaX 82-41-680-1199
seouL oFFIce
231, yangjae-dong,
seocho-gu, seouL, korea
TeL 82-2-3464-6114
FaX 82-2-3464-6100
seouL saLes oFFIce
2-6, sInmunro2-ga,
jongno-gu, seouL, korea
TeL 82-2-772-2098
FaX 82-2-772-2109, 2091
daejeon saLes Team
FL. 5, Wunam buILdIng, 62-1,
ochung-dong, daedeok-gu,
daejeon, korea
TeL 82-42-633-2061~3
FaX 82-42-636-0318
gWangju saLes Team
FL. 5, 501 sanggonghoIeuso,
652-1, nongseong2-dong,
seo-gu, gWangju, korea
TeL 82-62-351-8404~7
FaX 82-62-351-8644
busan saLes Team
FL. 11, 1106, byeoksan dIgITaL
VaLLey, 132-7, gamjeon2-dong,
sasang-gu, busan, korea
TeL 82-51-329-7235
FaX 82-51-329-7248
daegu saLes Team
FL. 8, gyobo LIFe buILdIng, 1
suseong2-ga suseong-gu,
daegu, korea
TeL 82-53-745-1871~4
FaX 82-53-745-1875
overseas Network
Printed 2012.05
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