Hyundai Targets 18 to 24 Year Olds -Brand engagement

• Research showed that a large portion of the population were unaware of the Hyundai brand, and those that were aware tended to be older and associate the brand primarily with the models from the early 90’s.

• So Hyundai decided to target a very different segment, new drivers in the 18 to 24 demographic. So mobile was a natural fit.

• The campaign was less focused on the actual sales activity, but rather it was “mid-funnel”. It’s about getting people engaged with the brand.

Source: MobiAD News

Hyundai

• The campaign utilized many different formats.

Banner Ads on Sprint

A WAP site with product info

Wallpaper downloads.

Source: MobiAD News

Hyundai

A sponsored music download site.

And finally, a mySpace page dedicated to all things Elantra

and their customers.

Source: MobiAD News